Social Media: Page 114
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Pedigree links shelter dog support drive to documentary sponsorship
The brand partnered with influencer Katherine Schwarzenegger and will donate one bowl of food for every story shared using the campaign hashtag.
By Erica Sweeney • March 12, 2019 -
Acura, influencers dare March Madness fans to show off their skills on social
The brand will repost the best #SuperHandling Challenge videos to Instagram Stories, where ESPN's Jay Williams will provide commentary.
By Robert Williams • March 12, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Marketers at SXSW discuss building brands via social awareness
Executives from Brandless and Dos Toros Taqueria insist corporate social responsibility programs must authentically "reflect the fiber" of a company.
By Natalie Black (Koltun) • March 11, 2019 -
Dior designs AR filter for Instagram during Paris Fashion Week
The filter generated more than 2.6 million impressions for the European luxury fashion brand.
By Robert Williams • March 11, 2019 -
Chobani hosts Instagram 'swag drops' to promote kids line
The brand is giving away children's clothing and other items that feature characters inspired by flavors like Rainbow Sprinkle Cone.
By Erica Sweeney • March 11, 2019 -
Variety: Comedy Central premieres YouTube channel dedicated to digital originals
The network saw an opportunity for a separate channel hosting its digital-only content, and the effort will be spearheaded by Viacom Digital Studios.
By Erica Sweeney • March 11, 2019 -
Dove Men+Care lets college basketball fans rep rivals through limited-edition jerseys
The brand partnered with menswear designer Don C. on the athletic wear line that celebrates the NCAA's March Madness tournament.
By Erica Sweeney • March 10, 2019 -
Mercedes honors International Women's Day with Bertha Benz mini-film
A YouTube short tells the story of the brand founder's wife and business partner and her 100-kilometer journey in his first car more than 130 years ago.
By Erica Sweeney • March 8, 2019 -
Retrieved from Epic Games on July 02, 2018
'Fortnite' leads declines in battle royale games' social media mojo
However, the game was still ranked No. 1 with 88.2 million social mentions and 1.3 billion engagements.
By Robert Williams • March 8, 2019 -
Adidas taps Twitter livestream series to boost female athletes
Announced one day before International Women's Day, the series will stream girls' high school volleyball and soccer games.
By Robert Williams • March 8, 2019 -
Google dives deeper into visual search with shoppable ads in Images
The search giant's new features make its platform more directly competitive with Pinterest.
By Robert Williams • March 7, 2019 -
Facebook outlines plans for 'privacy-focused' integration of Instagram, WhatsApp and Messenger
CEO Mark Zuckerberg said the company will shift its focus to encrypted communications, so conversations can be intimate, ephemeral and secure.
By Erica Sweeney • March 7, 2019 -
Fitbit signs on Adidas, Blue Apron, Deezer for new rewards program
Smartwatch wearers can earn points for everyday activities like steps, sleep and active minutes and redeem for product discounts.
By Robert Williams • March 7, 2019 -
Wendy's trolls McDonald's on Frozen Food Day
A frozen cake for "you know who" reminded Twitter followers that its rival uses frozen beef and offered a free burger through Wendy's mobile app.
By Robert Williams • March 7, 2019 -
Gillette lets Twitch users earn virtual currency for purchases
As part of a new partnership, a team of 11 Twitch streamers will promote the men's grooming brand on the platform.
By Erica Sweeney • March 7, 2019 -
Coors Light puts agency roster in review, ramps up digital spend
The switch-up follows the appointment of new MillerCoors marketing leadership in Michelle St. Jacques and comes amid an ugly spat with rival AB InBev.
By Peter Adams • March 6, 2019 -
ModCloth debuts celeb-studded campaign for International Women's Day
The biggest campaign to date for the Walmart-owned brand includes a TV ad buy, out-of-home takeovers and mini documentaries.
By Erica Sweeney • March 6, 2019 -
T.J. Maxx gamifies pop-up experiences via Instagram contest
Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes.
By Erica Sweeney • March 6, 2019 -
Kimpton expands Room 301 influencer experience to 20 cities
After a pilot last fall, the hotel chain's new Stay Human Project will offer localized, "Instagrammable" rooms to inspire guests.
By Robert Williams • March 6, 2019 -
Study: Amazon bests digital rivals, banks in earning consumer trust around data
The feeling is especially strong among millennials and Gen Zers, who trust the online retailer more than twice the amount they do banks.
By Peter Adams • March 5, 2019 -
Post pairs with Hostess for influencer campaign showcasing 'tiny bakery'
For National Cereal Day, new Hostess-inspired cereals will be promoted via social media, while Kellogg's continues to leverage its NYC Café.
By Erica Sweeney • March 5, 2019 -
KFC's crowdfunding campaign gauges interest in half-baked ideas
Contributors to the Indiegogo site could win branded swag for supporting potential products like a Kentucky Fried Hot Tub or location-tracking necktie.
By Erica Sweeney • March 5, 2019 -
The shift to community-driven marketing
Retailers at 2019's Shoptalk conference discussed new marketing tactics which focus less on the transaction amount and more on building a brand community.
By Cara Salpini • March 5, 2019 -
Levi's, Room & Board try on Pinterest's new shopping features
The home décor retailer saw a return on ad spend of 51 times from its Promoted Pins campaign and 33 times from its Shopping Ads push.
By Robert Williams • March 5, 2019 -
Ikea showcases furniture in 'Kama Sutra' guide to 'bedroom satisfaction'
The shoppable content offers design and furniture layout ideas and is part of the retailer's efforts to mail out fewer paper catalogs.
By Erica Sweeney • March 5, 2019
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