Twitter reaches deal to live stream Democratic, Republican conventions

With the CBS News deal, Twitter continues to bolster its presence in live video streaming.

By David Kirkpatrick • July 12, 2016

Warner Bros. settles FTC charges of deceptive social influencer marketing

The charges were for failing to disclose that it had paid for sponsored social content for a new game release.

By David Kirkpatrick • July 12, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Do you need sound for videos on social media?

Brands are struggling to make sense of competing statistics from Facebook and Snapchat that downplay and emphasize the importance of sound in video, respectively. 

By David Kirkpatrick • July 11, 2016

Report: After NFL deal, Twitter in talks for more live sports video streams

After inking a deal with the NFL, Twitter is speaking with the NBA, MLS and Turner, according to Recode. 

By David Kirkpatrick • July 11, 2016

Facebook is testing encrypted, disappearing messages

Facebook says it is testing a new feature that allows for end-to-end encrypted conversations that disappear after a set period of time.

By David Kirkpatrick • July 11, 2016

Study: 40% of US mobile users are on Facebook Messenger

Facebook has become active in bringing marketing to Messenger with chatbots. 

By David Kirkpatrick • July 8, 2016

Report: Advertisers never bought into Twitter Moments

Moments, Dick Costello's last major feature before his departure as CEO, never took off the way Twitter hoped it would. 

By David Kirkpatrick • July 8, 2016

New Instagram feature blocks offensive comments on business pages

The automated tool doesn’t offer marketers very fine-tuned control over what gets blocked, but it is a very simple way to stop comment boards from getting out of control and casting a negative light over a brand’s page.

By David Kirkpatrick • July 8, 2016

Twitter debuts first live stream broadcast

In an effort to get ready for live streams of 10 NFL games this fall, Twitter tested its capabilities with commentary, highlights, and replays from Wimbledon.

By David Kirkpatrick • July 7, 2016

Snapchat's new 'Memories' feature allows users to save Snaps

While Snapchat was originally designed as a way to share photos and video that would disappear after 10 seconds, its latest feature fundamentally changes the ephemeral nature of the app.

By David Kirkpatrick • July 7, 2016

Research: Only 1% of Fortune 500 brands' Instagram interactions are comments

Brands are getting notice on Instagram, but not engagement, with "likes" making up 99% of user interactions.

By David Kirkpatrick • July 7, 2016

Pinterest refocuses marketing strategy on search

The social network is actively courting marketing dollars ahead of its anticipated IPO.

By David Kirkpatrick • July 6, 2016

Older users are increasingly using Snapchat

While the uptick in older demographics will help Snapchat scale its audience, it could also alienate its coveted user base of teens.

By David Kirkpatrick • July 6, 2016

How apparel e-retailer Revolve built a loyal following on social media

For Revolve, focusing on where and how the company communicates with their core customers has allowed them to grow a fiercely loyal fan base, including 1.1 million Instagram followers. 

By Natalia Angulo • July 5, 2016

Report: Publishers see strong video performance on Facebook

As the social media platform's new algorithm takes hold, video may be the light at the end of the tunnel for publishers losing Facebook reach.

By Davide Savenije • July 5, 2016

eMarketer: 32% of world will regularly use social media in 2016

Social media use is projected to continue its rapid growth, thanks to mobile adoption in developing regions. 

By David Kirkpatrick • July 1, 2016

Why Facebook's algorithm update hurts marketers

The latest change to Facebook’s news feed algorithm will emphasize users’ friends posts, inherently de-emphasizing posts from publishers and brands.

By David Kirkpatrick • June 30, 2016

Yelp launches 'Knowledge' program to provide deeper analytics and insights

The program will allow brands and franchises to go beyond reviews to get a more holistic sense of location performance and customer sentiment, something Yelp considers to be more social analytics than reputation management.

By David Kirkpatrick • June 29, 2016

Snapchat ads coming down in cost, thanks to API

Snapchat has long been known for its expensive ads compared to other social media platforms, but recent moves indicate it's ready to start playing nice with brands that want to reach its youth-heavy audience

By David Kirkpatrick • June 29, 2016

Pinterest launches shopping cart, visual search in e-commerce push

The new features bring the social platform closer to the e-commerce functionality offered by Amazon and Google. 

By David Kirkpatrick, Dan O'Shea • June 29, 2016

Twitter releases Dashboard tool for small businesses

Twitter Dashboard is designed to help businesses of all sizes connect with customers and effectively schedule tweets.

By David Kirkpatrick • June 29, 2016

LinkedIn rolls out programmatic display ads

On the heels of its acquisition by Microsoft, LinkedIn announced it will begin selling desktop display ads programmatically through open and private auctions.

By David Kirkpatrick • June 29, 2016

Huffington Post's custom-built Snapchat button drives 140% lift in followers

Snapchat is notable among social media platforms for not making it easy for publishers and marketers to drive website visitors to content on its app.

By David Kirkpatrick • June 29, 2016

The value of human interaction: Why digital isn't always better

In the current digital climate, what does it take for brands to form long-lasting customer relationships?

By Natalia Angulo • June 29, 2016

Twitter launches stickers

The social platform described its sticker feature as a “new, visual spin on the hashtag.”

By David Kirkpatrick • June 28, 2016