Instagram promotes new business tools for brands

With business pages, customers will have easy access to contact information for brands, while marketers will get access to data on visitors and followers to help refine their marketing campaigns on Instagram.

By David Kirkpatrick • July 25, 2016

Is Twitter's turnaround working? Study predicts platform's user base to grow 11% in 2016

It's still too early to tell, but it looks like Twitter's strategy under Jack Dorsey may be starting to pay off.

By David Kirkpatrick • July 25, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Snapchat adds Bitmoji support for snaps and chats

After acquiring Bitstrip for what was reported to be around $100 million, Snapchat is rolling out support for the company's signature creation. 

By David Kirkpatrick • July 22, 2016

Spotify launches programmatic audio advertising

Brands will be able to target based on the music streaming service's demographic data and music playlists. 

By David Kirkpatrick • July 21, 2016

Twitter testing Featured Tweets tab on brand pages

The new feature will allow brands and publishers to curate a collection of featured tweets.

By David Kirkpatrick • July 21, 2016

Facebook Messenger hits 1B monthly active users

Messenger is the third Facebook product to reach the one billion monthly user milestone, joining the signature platform and its other messaging app WhatsApp.

By David Kirkpatrick • July 21, 2016

GameStop sales double thanks to Pokemon Go craze

The retailer is a longtime licensee of Pokemon products and is the world's single largest distributor of Pokemon games and collectibles.

By Dan O'Shea • July 20, 2016

McDonald's goes for Pokemon Go sponsorship in Japan

The fast food giant's Japanese business unit reportedly is set to become Pokemon Go's first corporate retail sponsor as the hit mobile game launches there this week.

By Dan O'Shea • July 20, 2016

Twitter inks NBA deal to live stream exclusive video content

While struggling with stagnant user growth and weak ad revenues in the last year, Twitter's live streaming prowess could help revitalize the social platform. 

By David Kirkpatrick • July 20, 2016

How millennial women plan to watch the Olympics

NBC will provide live digital coverage of every Olympic event except for the opening ceremonies, but research suggests millennial women plan to watch on linear TV. 

By David Kirkpatrick • July 20, 2016

Facebook: 80% of holiday shopping season posts are on mobile

The latest research from Facebook provides marketers with insights into how people are likely to connect and shop—particularly on mobile devices—this coming holiday season.

By David Kirkpatrick • July 20, 2016

Report: Snapchat wants to bring TV networks, NFL onto Discover platform

Social platforms from Facebook to Twitter are looking to bring exclusive original content to their platforms. 

By David Kirkpatrick • July 19, 2016

Study: Publishers' native Facebook videos get 268% more shares than article links

Coming on the heels of Facebook's recent algorithm change, research by NewsWhip found that native video is more effective than article links for publishers. 

By David Kirkpatrick • July 18, 2016

New patent reveals Snapchat may use image recognition technology for ad targeting

The technology allows Snapchat to use real-world images to target users with related filters, ads and coupons.

By David Kirkpatrick • July 18, 2016

Facebook gives live video streamers the power to restrict their audience

Social media platforms like Facebook and Twitter have made live video a point of emphasis this year.

By David Kirkpatrick • July 18, 2016

New data shows how Facebook and Instagram users are different

Instagram and Facebook may share an ad platform and ad formats, but marketers should understand the nuances between both sets of social users. 

By David Kirkpatrick • July 15, 2016

Facebook brings Instant Articles to Messenger app

The social media giant's addition of Instant Articles to the app gives its publisher partners an entirely new platform where content can be shared.

By David Kirkpatrick • July 15, 2016

Report: Retailers will soon be able to sponsor Pokemon Go locations

Although sponsorship deals haven't been officially announced, some techies have discovered evidence in Pokemon Go's code that McDonald’s has forged such a partnership. 

By Daphne Howland • July 14, 2016

Study: 63% of marketers plan to spend more on video in 2017

Mobile video is gaining steam, but many marketers are still unsure of how best to take advantage of the medium.

By David Kirkpatrick • July 14, 2016

Forget horizontal or vertical—marketers find success with square-shaped videos on Facebook

Viewers are 67% more likely to watch a full-length square video than a horizontal one, according to research.

By David Kirkpatrick • July 14, 2016

#PrimeDayFail: Amazon faces social media backlash after shopping cart snafus

Many Amazon Prime subscribers hoping to score deals and discounts took to Twitter to complain about “add to cart fail” messages generated when they attempted to purchase sale-priced items.

By Jason Ankeny • July 13, 2016

Report: Facebook tests new desktop brand Pages without ads

Facebook has been testing a new look for its brand Pages on desktop, including an ad-free version that gets rid of the usual right hand column filled with ads.

By David Kirkpatrick • July 13, 2016

Instagram adds Buffer support

Using Buffer, users can now schedule posts in advance and track analytics. 

By David Kirkpatrick • July 13, 2016

Twitter's data platform unlocks Audience API for all brands

The move makes it easier for marketers to obtain interest and demographic data on users who view their tweets or visit their website.  

By David Kirkpatrick • July 13, 2016

Social media marketers' biggest challenge? Measuring ROI

When it comes to social media, marketers have found it notoriously difficult to truly understand the bang they get for their buck. 

By David Kirkpatrick • July 13, 2016