Facebook to offer new 'shop' section on brand Pages

New sections are expected to be available for all brands in the coming weeks.

By David Kirkpatrick • Aug. 5, 2016

Facebook rolls out new ad-free Pages for brands

The new design brings desktop Pages more in line with the mobile experience, providing brands with a call-to-action button under the profile image and an upgraded tab navigation.

By David Kirkpatrick • Aug. 5, 2016

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Report: Snapchat influencers start disclosing sponsored posts

While Snapchat doesn’t have any rules about disclosures, many content creators are starting to follow the paid social media guidelines set forth by the FTC.

By David Kirkpatrick • Aug. 4, 2016

NFL becomes first pro sports league to get Snapchat Discover channel

Social media companies are striking deals with pro sports leagues, hoping they can attract fans by becoming important second-screen activities before, during and after games.

By David Kirkpatrick • Aug. 4, 2016

Instagram takes page from Snapchat with new 'Stories' feature

Facebook and Instagram have flipped the script on Snapchat by essentially recreating its unique Stories feature. It even has the same name. 

By Davide Savenije , David Kirkpatrick • Aug. 3, 2016

Google aims to be Olympics' digital hub with search results, event highlights, and live streams

People are expected to watch the Olympics on mobile devices more than ever before, and Google wants to capture their attention.

By David Kirkpatrick • Aug. 3, 2016

LinkedIn launches its first video feature in news feed

The B2B social network invited more than 500 influencers to create 30-second, Q&A-style videos for the platform.

By David Kirkpatrick • Aug. 3, 2016

Facebook testing ads on Facebook Live video streams

The social network is testing mid-roll video ads instead of pre-roll ads, which CEO Mark Zuckerberg previously said harm the user experience. 

By David Kirkpatrick • Aug. 3, 2016

Study: 71% of marketers to run video ads on social media in next year

Video is becoming an increasingly important format on mobile and social.

By David Kirkpatrick • Aug. 2, 2016

Facebook, Twitter court YouTube influencers to boost live video offerings

Facebook and Twitter are now offering advertising revenue to content creators — something YouTube has been doing all along. 

By David Kirkpatrick • Aug. 2, 2016

Study: Two-thirds of users 'likely' to seek Olympics content on Facebook and Instagram

While social media platforms want to remind marketers the Olympics offer them a real-time marketing opportunity, marketers should be careful not to run afoul of the U.S. Olympic Committee's social media rules.

By David Kirkpatrick • Aug. 2, 2016

Twitter upgrades measurement tools in Ads Manager

As data management becomes increasingly important for marketers, Twitter hopes to make marketers' lives easier by bringing greater flexibility and customization to its campaign reports.

By David Kirkpatrick • Aug. 2, 2016

Facebook plans to enter search advertising business

With over 2 billion searches per day, Facebook's move into search advertising puts it on a collision course with the company that has long dominated the space: Google. 

By David Kirkpatrick • Aug. 1, 2016

USOC warns brands not to reference Olympics on social media

A blackout period for Olympics-related social media posts runs through August 24 for all brands that are not official sponsors of the Games.

By David Kirkpatrick • Aug. 1, 2016

Facebook partners with NBC to live stream exclusive content from Olympics

Facebook and Instagram will post Olympic highlights, recaps and interviews. 

By David Kirkpatrick • Aug. 1, 2016

Report: 24% of digital ad budgets go to social media

Due to a lack of measurement, advertisers spend on social primarily for branding, not to drive sales. 

By David Kirkpatrick • July 29, 2016

Tumblr to start displaying ads across blogs

Tumblr has been looking to reboot its advertising business since struggling after its acquisition by Yahoo in 2013.

By David Kirkpatrick • July 28, 2016

Reddit's new ad program will let brands sponsor organic posts

In a world rife with ad clutter and ad blocking, Reddit hopes it can thread the needle by giving users the experience they want while still offering marketers valuable advertising opportunities.

By David Kirkpatrick • July 28, 2016

Facebook testing new video features on mobile app

The new features would bring the Facebook mobile video experience more in line with YouTube's.

By David Kirkpatrick • July 28, 2016

Mobile ads and user growth drive impressive Facebook earnings

The company's growth is increasingly driven by mobile, which now makes up 84% of Facebook's advertising revenue.

By David Kirkpatrick • July 28, 2016

Twitter shares fall on bleak earnings outlook

Twitter’s latest earnings report did little to ease concerns among investors, with the company acknowledging its revenue will remain flat and might even drop.

By David Kirkpatrick • July 27, 2016

Twitter launches marketing campaign to reintroduce brand to new users

Twitter has a 90% brand recognition rate across the world, but some people who recognize the brand still don't understand what it means to use Twitter. 

By David Kirkpatrick • July 26, 2016

Report: Retailers' ROI on Facebook ads grew 75% over last year

Nanigans found that retailers’ ad spending ROI increased in Q2, and spending overall went up as well.

By David Kirkpatrick • July 26, 2016

eMarketer: 68% of all social ad dollars will go to Facebook in 2016

In an online ecosystem struggling with ad blocking, the social media giant is keenly aware it needs to provide users with a good experience, while also giving advertisers a bang for their buck. 

By David Kirkpatrick • July 26, 2016

Twitter adds MLB and NHL games to live streaming video lineup

Over the last few months, Twitter has been building out its lineup of free live video content to compete with traditional network TV. 

By David Kirkpatrick • July 26, 2016