Facebook seeks invite to nearby recommendations party

The new standalone Events app helps users discover local fairs, nightlife and other goings-on.

By Chantal Tode • Oct. 10, 2016

Snapchat's Story Playlist shift opens new ad opportunities

By removing auto-advance and creating a Story Playlist, the social media company is giving users more control.

By David Kirkpatrick • Oct. 10, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

With more bad news for Twitter, can live streaming save the day?

A fourth potential suitor bowed out over the weekend as Twitter stocks continue to tumble, making live video streaming the site's sole possible bright spot. 

By David Kirkpatrick • Oct. 10, 2016

Snapchat's ad API for programmatic buying arrives

The rising-star social media app now allows marketers to buy ads programmatically.

By David Kirkpatrick • Oct. 7, 2016

Study: Tapping Twitter for customer service results in up to 20% more consumer spend

The social media site released a report with Applied Marketing Science illustrating the value its customer care provides for businesses.  

By Peter Adams • Oct. 7, 2016

Report: Snapchat parent prepares IPO at $25B valuation

The Wall Street Journal reports Snap Inc.’s initial public offering could take place as early as late March. 

By Chantal Tode • Oct. 6, 2016

YouTube gets more transparent with paid content

The video portal introduced an optional tag that allows creators to automatically identify sponsored material at the beginning of videos.

By David Kirkpatrick • Oct. 6, 2016

Supreme Court denial leaves Facebook's sponsored stories settlement in place

The original case addressed how permission is provided to use consumers’ photos in ads. 

By Chantal Tode • Oct. 6, 2016

Twitter's stock plummets as Google, others back out

With rumored big-name buyers reportedly not interested in a deal for the micro-blogging site, share prices dropped precipitously. 

By David Kirkpatrick • Oct. 6, 2016

Twitter inks upfront Amplify ad deals with CW, Ford

The deal is one of Twitter’s largest video ad buys and will feature content from CW supported by ads from Ford.

By David Kirkpatrick • Oct. 5, 2016

Gartner: Social media advertising set to double

According to Gartner’s survey, 80% of social media marketers will have an advertising program within the next year.

By David Kirkpatrick • Oct. 4, 2016

Facebook launches Marketplace, without brands

The social media giant's latest shopping feature is a Craigslist-like section in the app that allows users to put up items for sale.

By David Kirkpatrick • Oct. 4, 2016

Is Google a serious Twitter suitor?

Google, Salesforce and Disney are all allegedly interested in the platform, but reports suggest Alphabet Inc. might become its new home. 

By David Kirkpatrick • Oct. 4, 2016

For 135-year-old Quaker Oats, a campaign focused on the new

Deemed "Oatober," the new series of promos features original video content starring Katie Holmes and an Oatmeal Bowl event in New York.

By David Kirkpatrick • Oct. 4, 2016

Facebook Messenger has its 'Day' with Snapchat-aping feature

The tech company is experimenting with its own 24-hour multimedia feed.

By David Kirkpatrick • Oct. 3, 2016

Hyundai has Facebook users put their profile 'on the line' during NFL games

The interactive effort is also running Twitter sweepstakes based on NFL announcers’ calls.

By David Kirkpatrick • Sept. 30, 2016

Kik eyes social shopping future with expanded bot support

Kik Interactive is building an in-app shopping market via concierge and influencer bots that are both branded and brand-agnostic.

By David Kirkpatrick • Sept. 30, 2016

Research: Conversion from paid Facebook campaigns rises for 68% of retailers

Retailers also noted increased conversion for paid Instagram efforts in a survey from the National Retail Federation and Forrester.

By David Kirkpatrick • Sept. 29, 2016

Twitter Moments now open to all users

Previously only media partners could take advantage of the feature that stitches tweets together to create a larger story.

By David Kirkpatrick • Sept. 29, 2016

IAB overhauls ad guidelines to address autoplay video, emerging formats

The organization wants to make digital ads less invasive and more flexible across screens. 

By Chantal Tode • Sept. 27, 2016

Disney joins Salesforce, Google as possible Twitter suitor

The social media platform is expected to be bought out soon, but by which organization remains unclear. 

By David Kirkpatrick • Sept. 27, 2016

Facebook Canvas ads get 360-degree video treatment

The social media platform is also letting marketers link ads together to create ongoing brand stories. 

By David Kirkpatrick • Sept. 27, 2016

Report: Twitter in talks with Google, Salesforce over possible sale

Twitter acquisition rumors picked up steam after Microsoft acquired LinkedIn for $26 billion, with analysts suggesting the social media platform could be attractive to players like Google that missed out on the LinkedIn deal. 

By Davide Savenije • Sept. 23, 2016

Snaplytics automates Snapchat influencer tracking via new platform

Measuring the success of influencer campaigns is notoriously tough and Snaplytics’ looks to make the process easier for marketers.

By David Kirkpatrick • Sept. 23, 2016

YouTube joins the live streaming party for presidential debates

Facebook, Twitter and YouTube all have deals to live stream the upcoming presidential debates.

By David Kirkpatrick • Sept. 22, 2016