Vice talks BofA's multi-channel video and Pinterest push at Cannes

The campaign included a series of videos Vice created for Bank of America and promoted on Pinterest

By David Kirkpatrick • June 26, 2015

Facebook's Instant Articles feature about to go live

Publishers are prepping to take advantage of the new content distribution outlet.

By David Kirkpatrick • June 26, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Under Armour wins sole Cyber Grand Prix at Cannes

The multi-channel campaign included a TV spot with Gisele Bundchen and pulled in real-time comments from social media

By David Kirkpatrick • June 25, 2015

Instagram expands search capability

The social media platform updated its app to make it easier for users to find real-time content, and potentially, for marketers to engage with consumers.

By David Kirkpatrick • June 24, 2015

ShopStyle is leveraging Snapchat for e-commerce

The shopping search engine and sales aggregator is using Snapchat influencers to drive traffic to its site.

By David Kirkpatrick • June 24, 2015

Snapchat, Facebook and Microsoft aim to wow at Cannes Lions

This week’s advertising festival provides brands plenty of marketing opportunities.

By David Kirkpatrick • June 23, 2015

Facebook is ramping up its video outreach

The social media platform is making inroads into YouTube, the video leader.

By David Kirkpatrick • June 23, 2015

Twitter is making it easier to find products and places

The social media platform is testing user-friendly ideas that should help streamline marketing efforts.

By David Kirkpatrick • June 22, 2015

Nestle runs first branded Periscope video stream campaign

Sunday’s summer solstice provided the theme for Nestle's marketing foray into Twitter’s video stream app.

By David Kirkpatrick • June 22, 2015

LinkedIn relaunches Pulse with a completely new business app

The new digital business news digest is focused on delivering personalized content to users from within their industries.

By David Kirkpatrick • June 19, 2015

Twitter reaches out to the casual user with big live events push

Twitter's “Project Lightning” will provide curated feeds on major events, such as the Oscars, and breaking news.

By David Kirkpatrick • June 19, 2015

Pinterest is making e-commerce and advertising moves

The social media platform is offering ads in the form of “buy it” promoted pins.

By David Kirkpatrick • June 19, 2015

Facebook upgrades Ads Manager and Power Editor tools

The revamped Facebook ad tools give marketers more access to data.

By David Kirkpatrick • June 19, 2015

Barbie brand gets digital marketing makeover

After recently unveiling a new Barbie line, parent company Mattel looks to boost the doll's pop culture presence through digital marketing.

By Natalia Angulo • June 18, 2015

Twitter launches autoplay video and GIFs for all users

The move addresses advertising revenue concerns after a poor Q1 earnings report.

By David Kirkpatrick • June 17, 2015

The digital age has given millennials 'early on-set nostalgia'

Social media has helped bring on early signs of nostalgia among millennials, and brands are capitalizing on the generation's fondness for the past.

By Wendy Parish • June 16, 2015

Ice Bucket Challenge, 'Like a Girl' take top honors at Facebook creative awards

Out of the nearly 3,000 entries, Facebook selected the winners for its Blue Award, this year going with more creative campaigns.

By Wendy Parish • June 16, 2015

FTC's endorsement guide update hints at stricter rules for social media marketers

The FTC updated its "What People Are Asking" page for endorsement requirements for the first time since 2010, which could mean stricter enforcement on social media disclosures.

By Wendy Parish • June 15, 2015

Facebook adds 'time spent' as factor for news feed algorithm

After finding that not all posts will garner the same attention from users, Facebook is adding time spent (in addition to liking, commenting and sharing) to its algorithm for posts it shows users.

By Wendy Parish • June 15, 2015

Twitter scratches 140-character limit on direct messages

The changes to the direct messaging character limit are slated to take effect in July.

By Wendy Parish • June 12, 2015

Twitter CEO Dick Costolo is stepping down, effective July 1

Twitter's CEO Dick Costolo will step down on July 1, the micro-blogging site said on Thursday. Board chairman Jack Dorsey will take on the chief executive position on an interim basis.

By Natalia Angulo • June 11, 2015

New Twitter ad feature targets users based on installed apps

The new tool, "installed app category targeting," allows app developers to target users that have downloaded similar apps. 

By Wendy Parish • June 11, 2015

How Apple News and Facebook Instant Articles stack up

Both services seem aimed to repairing relationships with publishers.

By Wendy Parish • June 10, 2015

More Facebook Instant Articles are coming

After initial testing Facebook Articles have gone quiet, but sources say more are coming at the end of the month. 

By Wendy Parish • June 9, 2015

Where are the CMOs on Twitter?

Less than 1/3 of the top 100 global brands on Interbrand's list have CMOs that actively participate on Twitter. 

By Wendy Parish • June 5, 2015