Coke gets on a first-name basis with fans in new Twitter campaign

Coca-Cola is getting a little more personal with it's new campaign that uses Tailored Audiences to call out users on Twitter by name.

By Wendy Parish • June 5, 2015

Brands see huge jump in Twitter mentions after FIFA president resigns

Budweiser sees 525% spike in mentions following Sepp Blatter's resignation from FIFA, predominantly due to a clip from "Last Week Tonight With John Oliver" in which Oliver challenged brands to help oust the now ex-FIFA president.

By Wendy Parish • June 3, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Hotels.com finds way to break through muted Facebook video ads

The popular hotel booking brand utilizes subtitles, sign language and creativity to make ads that work with or without sound. 

By Wendy Parish • June 3, 2015

Pinterest pivots into e-commerce with 'Buy It' pins

A "Buy It" button is coming to Pinterest by the end of the month, as the picture-pinning site pivots into e-commerce.

By Wendy Parish • June 3, 2015

Instagram improves ad targeting, plans expansion to all brands

Instagram will open up its ad platform from a handful of selected advertisers to all businesses. 

By Wendy Parish • June 3, 2015

Brands attempt to decode emoji social conversations

Third-party data providers like Sprinklr and theAmplify seek to understand emoji language to help customers better grasp how their social marketing campaigns are performing.

By Wendy Parish • June 2, 2015

Twitter's new 'Official Partner Program' offers resource for businesses to manage social

The new program is a merger of Twitter's existing Certified Program and it's Marketing Platform Partner Program to help businesses use the social media network to better reach customers.

By Wendy Parish • June 2, 2015

Bud Light makes its Snapchat debut among the 21-and-over crowd

Bud Light is launching "age-gated" ads on Snapchat -- the first alcohol brand to do so on the messaging service -- that will only reach the 21-and-over crowd. 

By Wendy Parish • June 1, 2015

Facebook embraces the animated gif, but makes marketers wait

Facebook is finally supporting animated gifs, shedding its title as the last of the major social networks to support the short-loop videos. The feature is not yet available for marketers, however.

By Wendy Parish • June 1, 2015

Meet Auto Amplify: Twitter's answer to programmatic video ad buying

Twitter's Auto Amplify tool offers a new, self-service way to create and instantly promote video clip campaigns.

By Wendy Parish • May 29, 2015

Instagram's 'carousel ads' set for global debut

The freshly-launched ad unit will become available to businesses on Instagram in the United Kingdom, Canada, Australia, Germany, France and Brazil starting June 1.

By Wendy Parish • May 29, 2015

Google exec on how to reach millennial B2B buyers: Change

Speaking at BMA15, Google's Jim Lecinski told B2B marketers that to reach the millennial audience, they need to "change [their] game."

By Wendy Parish • May 29, 2015

Introducing: Twitter's 'Audience Insights'

Twitter's new feature offers marketers deeper insight into audience analytics, including demographics, interests and purchasing behavior, among other categories.

By Wendy Parish • May 28, 2015

Snapchat hires Fox exec to boost original content

Snapchat's CEO reveals the app is working on a self-serve ad platform, with the hope of making it easier for "brands to be brands."

By Wendy Parish • May 27, 2015

New tool helps brands spot logos in social media

Eighty-five percent of posts containing images of logos contain no text relevant to the brand, and are therefore invisible when it comes to tracking media mentions.

By Wendy Parish • May 26, 2015

Tinder tests out marketing partnership with EDM artist Zedd

Popular dating app Tinder is getting into the music business, offering users that "swipe right" the chance to receive discount links fo rmusic artist Zedd's new album as part of a fresh marketing campaign.

By Wendy Parish • May 22, 2015

Spotify reveals more about video plans

The online music streaming service has announced partnerships with ESPN, NBC, Conde Nast, and Comedy Central, as it attempts to lure listeners to watch music videos, too.

By Wendy Parish • May 21, 2015

Kik video helps K-Swiss make a comeback

Kik's new ad video experience offers users rewards like access to premium features on the messaging app for opting to watch brand's videos. 

By Wendy Parish • May 21, 2015

Twitter opens objective-based ads to all advertisers

Twitter has opened up objective-based ads to all advertisers, giving them the option to only pay for specific engagement -- an effort the social media network says has helped cut costs for marketers.

By Wendy Parish • May 21, 2015

Are dating apps the next ad frontier?

Campaign costs have gone from hundreds of dollars to thousands as brands flock to mobile dating apps in the hopes of having consumers swiping right for their ads.

By Wendy Parish • May 20, 2015

Tweets will now pop up in your mobile Google Search

Twitter and Google inked a partnership that back real-time elements to Google Search with tweets now directly cropping up on users' mobile search results.

By Wendy Parish • May 20, 2015

Facebook eyes games for Messenger app

The social media network is looking to adding games to its suite of products on its Messenger app -- an area that is likely to unlock new marketing opportunities. 

By Natalia Angulo • May 19, 2015

Pinterest reveals new ad products for Promoted Pins platform

The social content curation network on Tuesday unveiled a series of ad solutions expected to launch this summer including a new Cinematic Pin. Pinterest also named Tim Kendall as its first general manager of monetization.

By Natalia Angulo • May 19, 2015

Messaging app Kik making moves to expand publishing, brand deals

Canadian-based messaging app Kik is making moves to heavily expand its publishing and brand opportunties, and has hired a former agency CEO to build Kik Services.

By Wendy Parish • May 19, 2015

T-Mobile pulls 'Promoted Trend' after #NeverSettleForVerizon backfires

Consumers called out T-Mobile over its #NeverSettleForVerizon ad campaign, but T-Mobile is far from the first brand to pay a hefty price for Prompted Trend ads and see the plan unravel.

By Wendy Parish • May 15, 2015