Will 'Mad Men' wisdom lose out to data in the social media age?

Big data is on the rise in 2013, but no one has figured out exactly how to use it it—yet.

By Brian Warmoth • Jan. 6, 2013

Facebook Pages Manager arrives on Android devices

Page insights and notifications are now no longer confined to your desktop and iOS devices. Get excited.

By Brian Warmoth • Jan. 4, 2013

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Initial Android mascot at Google could have meant a whole different look

"Dandroids" never made it to Bugdroid's level of fame, but they sure do look friendly.

By Brian Warmoth • Jan. 4, 2013

Facebook's 'Custom Audiences' feature: The most useful tool you don't know about?

All you need is an existing list of opt-in email addresses to get started.

By Brian Warmoth • Jan. 3, 2013

IBM refreshes its social media marketing efforts with 'active listening' approach

Direct mail experts have been re-appropriated under the company's new plan, according to one VP.

By Brian Warmoth • Jan. 3, 2013

Mobile ad optimism drives Facebook shares up 5.2%

Other analysts disagree with Chase, predicting that Twitter and LinkedIn competition with eat away at Facebook's market share.

By Brian Warmoth • Jan. 2, 2013

6 ways local search will change in 2013

And which major social media platform could be ready to be bought?

By Brian Warmoth • Jan. 1, 2013

Foursquare offers up full names with new privacy policy

Location-based business won't be the only ones able to learn more about user activity as of this month.

By Brian Warmoth • Dec. 31, 2012

Instagram denies major loss in users

New York Post story says Instagram lost 4 million users after its terms of service change. 

By Erik Hall • Dec. 31, 2012

Tom Brady is most desired sports Twitter account

ESPN survey reveals the 15 most desired sports Twitter accounts. 

By Erik Hall • Dec. 28, 2012

Social media worldwide: An increase in social media investment is planned by 96% of companies.

Booz & Company and Buddy Media do a joint study looking at what attracts companies to social media.

By Erik Hall • Dec. 26, 2012

Facebook’s Poke is top app in Apple App Store

Poke by Facebook knocks Google Maps from the top spot in the App Store. 

By Erik Hall • Dec. 24, 2012

Instagram reverts to original user conditions

An Instagram blog post says it reverting back to its original terms of service.

By Erik Hall • Dec. 21, 2012

Nothing is searched for more than Facebook

A study from Experian says Facebook is the top search term in the U.S. 

By Erik Hall • Dec. 21, 2012

Can apps sell appetizers?

Taco Bell begins marketing 99-cent appetizers across social media. 

By Erik Hall • Dec. 21, 2012

Facebook ends 3-month old mobile ad network

The company's attention has turned toward Facebook mobile feed ads.

By Erik Hall • Dec. 20, 2012

Twitter promotions a step toward an IPO

Twitter names a new CFO and COO with experience at publicly traded companies.

By Erik Hall • Dec. 20, 2012

Jell-O campaign targets the end of the world

Jell-O is giving away $1,200 daily leading to the end of the Mayan calendar.

By Erik Hall • Dec. 20, 2012

Instagram says user photos not for sale

The photo service took to a blog post from to respond to a backlash following its terms of service change.

By Erik Hall • Dec. 19, 2012

Twitter on pace for $1 billion in revenue

Twitter’s current income pace will see it surpass $1 billion in revenue during 2013.

By Erik Hall • Dec. 19, 2012

Video ads headed to Facebook News Feed

Facebook takes aim at TV advertisers with new video ads in early 2013.

By Erik Hall • Dec. 19, 2012

Instagram.com traffic spikes after Twitter change

The traffic to Instragram.com is 25 times higher in the first week after ending photo previews on Twitter.

By Erik Hall • Dec. 18, 2012

Facebook creating Snapchat competitor

Facebook plans to launch a photo-sharing app by the end of the year.

By Erik Hall • Dec. 18, 2012

Facebook to far exceed mobile ad revenue expectations for 2012

EMarketer’s estimate for Facebook’s final 2012 mobile ad revenue is three times higher than expected just a few months ago.

By Erik Hall • Dec. 18, 2012

NRA uses Facebook’s unpublish Page feature

The NRA hid its Facebook page 10 hours after Connecticut shooting.

By Erik Hall • Dec. 17, 2012