Social Media: Page 78
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Dessert brand Gü links social, DOOH ads for music-minded Valentine's campaign
Noble Foods' U.K. company will select tweets swapping its name in instead of "you" in famous song lyrics to display on a billboard at Waterloo Station.
By Robert Williams • Feb. 13, 2020 -
Tech titans' growing vulnerabilities will help brands level the playing field, Forrester says
Special treatment on business and legal fronts have advantaged Amazon, Facebook, Google and Apple, but that's now changing due to proposed legislation and consumer backlash.
By Natalie Black (Koltun) • Feb. 13, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
FTC eyes stricter rules on influencer marketing
The agency is seeking comments on whether there needs to be tougher penalties on companies for not disclosing paid endorsements.
By Robert Williams • Feb. 13, 2020 -
New breed: How the Westminster Kennel Club figured out TikTok
Ahead of its annual dog show, the 143-year-old brand added the buzziest social media platform to its arsenal.
By Chris Kelly • Feb. 13, 2020 -
FTC targets big tech, demanding 10 years of acquisition data
The agency wants details on all non-reportable acquisitions by Alphabet, Apple, Amazon, Facebook and Microsoft from Jan. 1, 2010 through Dec. 31, 2019.
By Samantha Schwartz • Updated Feb. 12, 2020 -
KFC, Crocs strut fried chicken-themed clogs at New York Fashion Week
Collaborative footwear featuring scented drumstick charms will be available to consumers this spring.
By Peter Adams • Feb. 12, 2020 -
Denny's pilots Yelp Store Visits to measure physical store foot traffic
The platform also introduced Showcase Ads, a video-centric format for national marketers to highlight seasonal promotions.
By Robert Williams • Feb. 12, 2020 -
Sleepwear brand Lunya redefines 'good in bed' in Valentine's Day campaign
The theme positions the brand as relatable to the average woman in a sharp departure from previous efforts.
By Dianna Christie • Feb. 12, 2020 -
Jack in the Box unveils 'Sonic the Hedgehog' tie-in on Snapchat
The fast-food chain teamed with Paramount Pictures on an AR game based on the upcoming movie.
By Robert Williams • Feb. 12, 2020 -
Instagram overtakes Facebook in audience of top 50 brands, study says
Consumer interactions with brands on the social platforms fell during the holiday quarter, even among popular industries like fashion.
By Robert Williams • Feb. 12, 2020 -
Pepperidge Farm plays Oscar dress-up on social with Milano cookies
The brand decorated cookies with the "most iconic looks" of the night and posted them to Twitter and Instagram.
By Robert Williams • Feb. 11, 2020 -
Papa John's returns to Snapchat with Valentine's AR lens
Last year, more than 25% of Snapchat users who swiped up on the chain's AR lens ordered a Valentine's Day pizza.
By Robert Williams • Feb. 11, 2020 -
TikTok, Apple Search rival duopoly in ROI for app marketers, study says
Smaller companies also performed well, demonstrating their ability to outperform ad giants Facebook and Google in niche markets.
By Robert Williams • Feb. 10, 2020 -
Mars Wrigley teams with Bumble on Valentine's Day experience in NYC
Aimed at connecting with women who wish to spend the holiday bonding with friends, the pop-up will offer free manicures and dating profile advice.
By Dianna Christie • Feb. 10, 2020 -
Taco Bell names former KFC exec Nikki Lawson as brand chief
The taco chain sees an opportunity to continue to push the brand past its positioning as a QSR, Yum Brands CEO Mark King said in a statement.
By Dianna Christie • Feb. 8, 2020 -
Twitter's ad revenue rises 12% as users reach 152M
The social network's user growth beat estimates, setting the stage for ad sales growth.
By Robert Williams • Feb. 7, 2020 -
Coca-Cola becomes title sponsor of NASCAR's esports race
The beverage giant is the latest brand to attach its name to an esports series to reach the category's growing fan base.
By Dianna Christie • Feb. 7, 2020 -
Pinterest debuts verified merchant program after 46% revenue jump
The platform will let approved brands and retailers participate in new shopping experiences in an effort to convert passive users into active buyers.
By Robert Williams • Feb. 7, 2020 -
Did Peloton spin its widely mocked 'Wife' ad into a win?
The spot accused of sexism didn't appear to directly hurt revenue or subscriber growth, but the stationary bike maker has other problems to contend with.
By Peter Adams • Feb. 7, 2020 -
Column
Campaign Trail: How Kimpton uses traveling art pop-ups to 'stay human'
In its first photography-focused effort, the brand leans into experiential exhibits that immerse guests' senses and emphasize connection and self-reflection.
By Natalie Black (Koltun) • Feb. 7, 2020 -
Deep Dive
The 7 best Super Bowl social plays
TikTok made a splash around the game, but other platforms remained key tools for marketers looking to ensure their campaigns live on after the final whistle.
By Chris Kelly • Feb. 7, 2020 -
Acura unveils 'Beat That' racing game on web, Facebook Instant Games
Social sharing features prominently in the effort, including GIFs that players can use to create a customized game in Giphy Arcade.
By Robert Williams • Feb. 6, 2020 -
Sony flaunts phone camera in 'most epic TikTok ever made' for 'Bad Boys' film
Its lack of a hard sell is characteristic of TikTok videos that aim for viral growth, and Sony doesn't mention its new Xperia 1 phone in the spot.
By Robert Williams • Feb. 6, 2020 -
Facebook will shutter Audience Network for mobile sites
The decision may be in response to recent changes by companies like Google and Apple to limit audience tracking with third-party cookies amid growing concerns about privacy and brand safety.
By Robert Williams • Feb. 6, 2020 -
Burger King celebrates Harley Quinn's breakup in anti-Valentine's Day promotion
By building a promotion around the narrative of scorned lovers, the brand could connect with consumers at a time when fewer are embracing the holiday.
By Dianna Christie • Feb. 6, 2020
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