Coronavirus reshapes consumer habits, creating 4 new segments, report finds

Marketers would do well to note the shift, as 42% of people say they will fundamentally change how they shop.

By Peter Adams • April 23, 2020

Denny's gets into gaming with presence on multiplayer platforms

The casual dining chain's Dennys247 account is on Nintendo's Switch, Microsoft's Xbox and Sony's PS4.

By Robert Williams • April 23, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Pinterest strengthens ties with software for creators

Creators can use Adobe Spark, Over, PicMonkey and Canva to design and publish posts directly on Pinterest.

By Robert Williams • April 23, 2020

NFL draft draws 100 brands for 3-day broadcast

Lowe's, Bud Light Seltzer, Pizza Hut and Verizon are among the prominent sponsors of the event, which kicks off tonight and will be virtual this year.

By Robert Williams • April 23, 2020

App installs surge as lockdowns keep people at home, study says

Gaming, business and food delivery apps showed the strongest growth in Q1 from a year earlier.

By Robert Williams • April 22, 2020

Snap revenue surges 44% as user base expands 11M

Significantly better-than-expected results for Snapchat's parent company in Q1 quell some concerns that the pandemic is hurting ad sales.

By Robert Williams • April 22, 2020

Oscar Mayer looks to keep cookout season alive with socially distant barbecues

The Kraft Heinz brand is promoting a Front Yard Cookout on May 2 and will donate up to 1 million meals if fans share photos of their setup on Twitter.

By Dianna Christie • April 22, 2020

GroupM shuts down retail specialist agency Triad

The closure reflects how retail media has evolved, with Walmart, Amazon and Target all ramping up the in-house sale of ads on their websites.

By Dianna Christie • April 21, 2020

Group Nine links with Facebook on 10 original Watch shows

Six of the shows are part of a Facebook program that supports collaborations among content creators who make videos exclusively for Watch.

By Robert Williams • April 21, 2020

Bud Light asks NFL fans to #BooTheCommish for COVID-19 relief

The Anheuser-Busch brand's Twitter campaign poking fun at Roger Goodell ​raises money for the NFL Draft-a-Thon charity.

By Robert Williams • April 21, 2020

NBA teams with Microsoft on gamified streaming service

Borrowing some concepts from video games, the platform will reward viewership and use AI to deliver personalized content to sports fans at home.

By Dianna Christie , Natalie Black (Koltun) • April 20, 2020

Facebook launches gaming app to rival Twitch, YouTube

The app has a mix of casual games and access to gaming communities, along with a Go Live button that lets people see streams of other mobile games.

By Robert Williams • April 20, 2020

Foot Locker's Champs Sports, Eastbay build community around student athletes

In a move to raise money for COVID-19 relief efforts, the #NeverNotAnAthlete campaign asks students to share how they're working out during lockdown.

By Dianna Christie • April 20, 2020

How coronavirus could usher in a new era of brand purpose

The demand for businesses tangibly contributing to public good will only grow in the tumultuous months ahead, analysts said.

By Peter Adams • April 17, 2020

Zenni eyewear expands esports tie-up with fresh sponsorships

The DTC brand became the official eyewear of the Houston Outlaws and Pittsburgh Knights and started social accounts to promote esports affiliations.

By Robert Williams • April 17, 2020

BMW's esports marketing undergoes 'major expansion' amid coronavirus

The automaker is deeply integrating its marketing and innovation efforts with five top teams from around the world as esports continue to thrive.

By Dianna Christie • April 17, 2020

Headspace, 'Sesame Street' debut YouTube meditation videos for kids

The biweekly "Monster Meditations" teach mindfulness, meditation and social skills as families cope with pandemic-related stress.

By Robert Williams • April 17, 2020

P&G's Aussie sponsors virtual college graduation

Hosted by Her Campus, the digital event aims to boost morale among young women as COVID-19 cancels commencement events across the country.

By Dianna Christie • April 17, 2020

ESPN enlists Facebook, Reese's, State Farm for custom content around Michael Jordan docuseries

Each sponsor is working on tailored integrations, which include Instagram Live pre-shows and ads that repurpose vintage ESPN footage.

By Peter Adams • April 16, 2020

Michelob Ultra streams workouts while helping personal trainers

"Movement by Michelob Ultra Live" will let viewers virtually tip trainers in the videos, which will broadcast on Facebook, Instagram and YouTube.

By Robert Williams • April 16, 2020

Mobile in-app ad spend falls 14% during crisis, study finds

Sports apps like ESPN Live Sports took an even bigger hit as leagues suspended operations.

By Robert Williams • April 16, 2020

Busch promises year of beer to 250 couples who change wedding plans

A giveaway on Instagram and Twitter may help the Anheuser-Busch brand to stay top of mind despite postponed gatherings during the pandemic.

By Dianna Christie • April 16, 2020

Schick raises cash for barbers with at-home haircut tips on Instagram

The Edgewell brand hired several out-of-work barbers to create virtual grooming tutorials for its #ShaveFromHome campaign.

By Robert Williams • April 16, 2020

Spotify tops ranking of brand intimacy during pandemic, study says

Pinterest and Apple Music also received high marks among U.S. consumers.

By Robert Williams • April 16, 2020

Instagram spotlights creators with IGTV redesign

The 2-year-old video platform is now more integrated with Instagram, letting users post their IGTV videos in the core app's Stories feature.

By Robert Williams • April 15, 2020