Uber Eats India sees 1M players of Instagram Stories AR game

The company generated a significant response to its "Eats in a Blink" contest, demonstrating how to engage customers with gamified content.

By Robert Williams • Jan. 3, 2020

EMarketer: Instagram's ad sales will jump 47% despite slower user growth

The image-sharing app faces more competition from TikTok and a resurgent Snapchat, but shows promise in new areas like shoppable ads. 

By Robert Williams • Jan. 3, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

UFC teams with Snapchat on original Discover shows, Stories

"UFC Pulse" previews upcoming bouts, while "Embedded" gives viewers a behind-the-scenes look at mixed martial arts fighters.

By Robert Williams • Jan. 3, 2020

Pepsi uncaps 1st permanent US tagline in 2 decades

"That's What I Like" looks to strengthen the soft drink marketer's brand heading into a new decade, and features "music-forward" ads.

By Peter Adams • Jan. 2, 2020

HBO gifts fans of 'His Dark Materials' personalized sculptures

The design of each sculpture was determined by the social media presence of the show's most dedicated enthusiasts.

By Robert Williams • Jan. 2, 2020

Volkswagen bids farewell to Beetle with #TheLastMile campaign

An influencer campaign debuting on New Year's Eve urges fans to share their favorite moments with the iconic car on social media.

By Robert Williams • Jan. 2, 2020

Instagram's @shop celebrates astrology with #AstroWeek2020 products

The shopping event also lets Instagram showcase its tools for a wide array of merchants, including small businesses and influencers. 

By Robert Williams • Jan. 2, 2020

Booking.com campaign pushes New Year's resolution-themed travel

The #BookYourResolution suites offer rooms themed around being more active, learning to dance and more.

By Dianna Christie • Jan. 2, 2020

Honda's Rose Parade float springs to life in Snapchat AR

Parade attendees and at-home viewers could see the carmaker's immersive content in the image-messaging app.

By Robert Williams • Dec. 30, 2019

Bud Light Seltzer arrives early in Seltzer, PA

Anheuser-Busch is giving people from the small town an early taste of the new beverage before it launches next year.

By Dianna Christie • Dec. 23, 2019

NFL's audience on Twitch livestream rises 45% from last year

Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.

By Robert Williams • Dec. 23, 2019

Mucinex, Delsym tell holiday tales in animated social video ads

The Reckitt Benckiser brands of cough medicine posted videos to channels such as Facebook, Instagram and YouTube.

By Robert Williams • Dec. 23, 2019

House privacy proposal would limit how Facebook, Google handle data

If passed, the measure could dismantle some of the vast ad-tech systems tech giants have built​.

By Dianna Christie • Dec. 23, 2019

News Corp boosts brand engagement 8X by turning social posts into digital ads

Collaborating with format management platform Polar, the company found success for brands including Amazon and Tommy Hilfiger in Australia.

By Robert Williams • Dec. 23, 2019

Facebook quietly bought a startup to bring live video shopping to Marketplace

Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.

By Peter Adams • Dec. 20, 2019

Google tops Facebook in driving early holiday traffic to retail sites, study finds

Despite the hype around social commerce, organic and paid Google search appear more effective at delivering site traffic and conversions.

By Dianna Christie • Dec. 20, 2019

Coke, McDonald's logos deliver AR content via Snapchat Scan

First launched in April, the visual search feature is being piloted by two major marketers.

By Robert Williams • Dec. 20, 2019

Budweiser resurrects classic 'Whassup' ad on Instagram Stories

To celebrate the campaign's 20th anniversary, the Anheuser-Busch flagship looks to create the world's longest chain of people saying "Whassup."

By Dianna Christie • Dec. 20, 2019

Survey: Restaurants need to add mobile ads, payments and apps to the menu

AdTheorent's "Dining Trends Report" concludes that a robust mobile marketing strategy is crucial for restaurants to connect with customers and drive sales.

By Robert Williams • Dec. 19, 2019

Chipotle offers to pay delivery fees on anything

The QSR celebrates college football's bowl season with a Twitter contest.

By Robert Williams • Dec. 19, 2019

Cheez-It kicks off Twitter contest for college football playoffs

Limited-edition boxes of the cheesy snack will feature the logos of both teams competing on Dec. 27.

By Dianna Christie • Dec. 19, 2019

Ad fraud rate reaches 26% on Android apps, study says

Invalid traffic is highest for apps registered in China that run programmatic ads.

By Robert Williams • Dec. 18, 2019

Snickers kicks off EA's Madden NFL esports tournament

The Mars candy will star in highlight packages and branded studio segments during the Madden NFL 20 Club Championship on Twitch, YouTube and ESPN's mobile app.

By Robert Williams • Dec. 17, 2019

Popeyes seeks Sunday sandwich makers in latest jab at Chick-fil-A

Running "help wanted" ads in newspapers is another way for Popeyes to stress the popularity of its sandwich and that it's open on Sundays, unlike its rival.

By Dianna Christie • Dec. 17, 2019

Experiential hospitality: Guests check in but will brands overstay their welcome?

From the Taco Bell hotel to an Airbnb listing for the Oscar Mayer Weinermobile, booking an overnight stay with favorite brands was a breakout trend in 2019.

By Shane Schick • Dec. 17, 2019