Instagram's @shop celebrates astrology with #AstroWeek2020 products

The shopping event also lets Instagram showcase its tools for a wide array of merchants, including small businesses and influencers. 

By Robert Williams • Jan. 2, 2020

Booking.com campaign pushes New Year's resolution-themed travel

The #BookYourResolution suites offer rooms themed around being more active, learning to dance and more.

By Dianna Christie • Jan. 2, 2020

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Honda's Rose Parade float springs to life in Snapchat AR

Parade attendees and at-home viewers could see the carmaker's immersive content in the image-messaging app.

By Robert Williams • Dec. 30, 2019

Bud Light Seltzer arrives early in Seltzer, PA

Anheuser-Busch is giving people from the small town an early taste of the new beverage before it launches next year.

By Dianna Christie • Dec. 23, 2019

Mucinex, Delsym tell holiday tales in animated social video ads

The Reckitt Benckiser brands of cough medicine posted videos to channels such as Facebook, Instagram and YouTube.

By Robert Williams • Dec. 23, 2019

NFL's audience on Twitch livestream rises 45% from last year

Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.

By Robert Williams • Dec. 23, 2019

House privacy proposal would limit how Facebook, Google handle data

If passed, the measure could dismantle some of the vast ad-tech systems tech giants have built​.

By Dianna Christie • Dec. 23, 2019

News Corp boosts brand engagement 8X by turning social posts into digital ads

Collaborating with format management platform Polar, the company found success for brands including Amazon and Tommy Hilfiger in Australia.

By Robert Williams • Dec. 23, 2019

Facebook quietly bought a startup to bring live video shopping to Marketplace

Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.

By Peter Adams • Dec. 20, 2019

Google tops Facebook in driving early holiday traffic to retail sites, study finds

Despite the hype around social commerce, organic and paid Google search appear more effective at delivering site traffic and conversions.

By Dianna Christie • Dec. 20, 2019

Coke, McDonald's logos deliver AR content via Snapchat Scan

First launched in April, the visual search feature is being piloted by two major marketers.

By Robert Williams • Dec. 20, 2019

Budweiser resurrects classic 'Whassup' ad on Instagram Stories

To celebrate the campaign's 20th anniversary, the Anheuser-Busch flagship looks to create the world's longest chain of people saying "Whassup."

By Dianna Christie • Dec. 20, 2019

Survey: Restaurants need to add mobile ads, payments and apps to the menu

AdTheorent's "Dining Trends Report" concludes that a robust mobile marketing strategy is crucial for restaurants to connect with customers and drive sales.

By Robert Williams • Dec. 19, 2019

Chipotle offers to pay delivery fees on anything

The QSR celebrates college football's bowl season with a Twitter contest.

By Robert Williams • Dec. 19, 2019

Cheez-It kicks off Twitter contest for college football playoffs

Limited-edition boxes of the cheesy snack will feature the logos of both teams competing on Dec. 27.

By Dianna Christie • Dec. 19, 2019

Ad fraud rate reaches 26% on Android apps, study says

Invalid traffic is highest for apps registered in China that run programmatic ads.

By Robert Williams • Dec. 18, 2019

Snickers kicks off EA's Madden NFL esports tournament

The Mars candy will star in highlight packages and branded studio segments during the Madden NFL 20 Club Championship on Twitch, YouTube and ESPN's mobile app.

By Robert Williams • Dec. 17, 2019

Popeyes seeks Sunday sandwich makers in latest jab at Chick-fil-A

Running "help wanted" ads in newspapers is another way for Popeyes to stress the popularity of its sandwich and that it's open on Sundays, unlike its rival.

By Dianna Christie • Dec. 17, 2019

Experiential hospitality: Guests check in but will brands overstay their welcome?

From the Taco Bell hotel to an Airbnb listing for the Oscar Mayer Weinermobile, booking an overnight stay with favorite brands was a breakout trend in 2019.

By Shane Schick • Dec. 17, 2019

Dior lights up holiday collection with 1st Instagram makeup filter

Unlike other virtual try-ons that demonstrate cosmetics to mobile consumers, Dior Makeup's face filter adds a fireworks effect to selfies.

By Robert Williams • Dec. 17, 2019

'Top Gun' pilots Snapchat's new trailer reaction lens

Paramount Pictures is letting users share and virtually decorate their responses to a new preview for "Top Gun: Maverick."

By Robert Williams • Dec. 17, 2019

Facebook now uses Oculus VR data for ad targeting

The ad targeting only affects people who log into Oculus with their Facebook account, allowing more data sharing.

By Robert Williams • Dec. 16, 2019

WWE teams with TikTok on wrestling video themes

Users can add entrance themes from the company's star wrestlers to their videos on the buzzy platform.

By Robert Williams • Dec. 16, 2019

Comic Dive: Brand the Halls

It's beginning to look a lot like branded merchandise season as major QSRs and CPGs get in on the holiday spirit.

By John Hazard • Dec. 13, 2019

Disney accused of telling influencers to avoid 'Frozen 2' ad disclosures

Japanese artists who promoted the movie on Twitter said they were told to not disclose that the company paid them to endorse it.

By Robert Williams • Dec. 13, 2019