Nintendo, 20th Century Fox boost results with social display ads on publisher sites

Polar's format aims to simplify how brands transform ad creative developed for social platforms into ads for publisher sites.

By Robert Williams • Sept. 10, 2019

Natural Light lands helicopter at wine event as seltzer sales fizz over

With hard seltzer sales booming and White Claw, in particular, surging, Anheuser-Busch recently entered the battle of the bubbles.

By Barry Levine • Sept. 10, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Facebook pilots 2 ad features to streamline social commerce

Billions of dollars lost due to online checkout friction is driving the social giant to test in-app checkout for Facebook ads and turning organic shopping posts on Instagram into ads.

By Robert Williams • Sept. 10, 2019

Diet Coke adorns fresh campaign with popular phrases like 'it's lit'

Snapchat users in the U.K. can choose a lens showing an expression from the campaign such as "can't even" or "yaasss."

By Barry Levine • Sept. 10, 2019

NFL drafts Reddit for original content, sponsorship revenue

Brands will have opportunities to sponsor an original NFL video series with pre-roll ads.

By Robert Williams • Sept. 9, 2019

Most major retailers cut back-to-school ad spending 20%, study finds

Amazon, Best Buy and J.C. Penney stand out for boosting media spend on TV, print and digital, according to MediaRadar.

By Robert Williams • Sept. 9, 2019

Bush's Beans boosts Twitter engagement by letting 18-year-old run account

The packaged foods brand saw impressions jump 68 times after accepting a challenge by superfan and creator of @goodbeanjokes to manage the account.

By Robert Williams • Sept. 6, 2019

Hilton doubles down on successful celebrity campaign

New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers.

By Barry Levine • Sept. 6, 2019

YouTube hits the catwalk with /Fashion hub

A new hub on the video-sharing site will show livestreams from runway shows and other style-related content, including brand collaborations.

By Robert Williams • Sept. 6, 2019

Comic Dive: Brands Open the Football Playbook

As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans.

By John Hazard • Sept. 6, 2019

P&G-backed docuseries on poverty, inequality and sustainability premieres on Nat Geo

"Activate: The Global Citizen Movement" shows how brands Charmin, Tide, Always and Head & Shoulders are addressing these issues.

By Barry Levine • Sept. 6, 2019

Pepsi kicks off campaign to celebrate NFL's 100th season

The multichannel campaign includes a TV push that comes as NFL ratings bounced back after two seasons of declines.

By Barry Levine • Sept. 5, 2019

Truth in Advertising files FTC complaint against YouTube 'kidfluencer' channel

The watchdog contends that Ryan ToysReview deceives children who can't tell "the difference between advertising and organic content."

By Barry Levine • Sept. 5, 2019

Forrester: How Amazon's ad growth will threaten Google, Facebook, agencies and ad-tech

The e-commerce giant is still in early stages of building a highly disruptive ad business, Forrester Research said in a new report.

By Robert Williams • Sept. 5, 2019

Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign

The Coca-Cola brand also created "finstas" — slang for secret Instagram accounts — for each of its flavors.

By Robert Williams • Sept. 5, 2019

Jaja flips Instagram photo into reality with tequila truck tour

After a rendered image went viral, the 1-year-old liquor brand responded to demand by making the truck a reality.

By Natalie Black (Koltun) • Sept. 5, 2019

NFL teams with TikTok to reach Gen Z

As the league kicks off its 100th season, the #WeReady hashtag challenge urges fans to show pride for their favorite team on the social video platform.

By Robert Williams • Sept. 4, 2019

New Amsterdam drafts Barstool Sports podcast for Pink Whitney vodka debut

The lemonade-flavored spirit was inspired by a former NHL player who hosts the "Spittin' Chiclets" podcast, which the vodka brand sponsors.

By Robert Williams • Sept. 4, 2019

Toyota accelerates location, cultural targeting in multichannel Prius ads

The "It's Unbelievable" effort includes a digital partnership with The Weather Channel and AccuWeather that utilizes location-based targeting​.

By Dianna Christe • Sept. 4, 2019

Bon & Viv Spiked Seltzer serves up taste test polygraph

The Anheuser-Busch brand refreshed the classic Pepsi challenge for the burgeoning hard seltzer market.

By Dianna Christe • Sept. 3, 2019

Bazaarvoice acquires Influenster to boost online product reviews

Procter & Gamble and Coty are among the brands that work with Influenster to drive reviews and user-generated content.

By Robert Williams • Sept. 3, 2019

From IPO to FTC investigation: A tale of 2 influencer-built brands

On the heels of a federal investigation into Juul's use of influencer marketing, the tactic again demonstrates that it can make or break a brand, writes Traackr's Evy Wilkins.

By Evy Wilkins • Sept. 3, 2019

'Behind closed doors': The friction between the Nike brand and its corporate culture

The brand has identified women as one of "four epic growth opportunities" while it faces public scrutiny over how it treats women.

By Cara Salpini • Sept. 3, 2019

Seventh Generation to go on climate strike

In advance of the global strike planned for later this month, the Unilever brand will donate its national broadcast advertising spots to the climate movement.

By Dianna Christe • Sept. 3, 2019

Porsche test drives branded games on Amazon's Twitch

A choose-your-own-adventure-style game lets viewers vote on actions taken by two real people equipped with body cameras to reveal a new electric race car.

By Robert Williams • Sept. 3, 2019