Study: Facebook, Google top mobile ROI rankings while Snapchat surges

A record 15 ad networks were eliminated from Singular's ROI Index because of "excessive levels of fraud."

By Robert Williams • Feb. 14, 2019

Mountain Dew expands NBA All-Star activation with more celebs, capsule collection

The Courtside Studios pop-up will feature performances from Migos, whose latest track is featured in a new commercial, and a line of collaborative swag. 

By Erica Sweeney • Feb. 14, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Helzberg Diamonds debuts in-store AR feature

Augmented reality started in mobile apps, but the tech is now showing up in-store as the jewelry retailer creates a virtual ring try-on capability.

By Dan O'Shea • Feb. 13, 2019

Devils Backbone brings beer packaging to life with AR

The craft brewer invites mobile users to immerse themselves in 3D animation while enjoying a cold one.

By Robert Williams • Feb. 13, 2019

Mr. Peanut, Dr. Ruth answer Twitter fans' burning Valentine's Day questions

The brand mascot and iconic sex therapist made a humorous social video that's racked up more than 620,000 views as of press time.

By Erica Sweeney • Feb. 13, 2019

Wonderful Halos taps influencers for funny music video about 'snack duty'

The brand teamed up with the Holderness Family, known for their annual "Christmas Jammies" viral music videos, as part of a multimillion dollar integrated campaign. 

By Erica Sweeney • Feb. 13, 2019

Variety: Twitter nabs livestream deal to Oscars red carpet preshow in blow to Facebook

The Walmart-sponsored broadcast this year heads to the platform of choice for fan conversations around films, celebrities and live events.

By Erica Sweeney • Feb. 13, 2019

Study: Retailers lag shopper expectations for in-store tech

Shoppers are ready to try new technologies like AR, VR and cashierless checkout that improve the in-store experience, BRP Consulting found. 

By Robert Williams • Feb. 12, 2019

Chipotle offers behind-the-scenes look at its kitchens in new campaign

As part of "Behind the Foil," the chain broadcast its food prep live on Facebook from a restaurant location in California. 

By Erica Sweeney • Feb. 12, 2019

Pepsi, TurboTax, Avocados from Mexico score biggest returns from Super Bowl, analysis finds

YouGov's report provides a longer view on some ads, like TurboTax's, that initially appeared to stoke negative reactions from viewers. 

By Erica Sweeney • Feb. 12, 2019

Report: Amazon ramps up livestreaming for brands

The bigger commitment is evident in a new dedicated section for viewing livestreams and in Amazon Live Creator, a newly launched app that lets brands stream directly on the site.

By Erica Sweeney • Feb. 11, 2019

Schwarzkopf sees 96% video completion rate on in-store mobile videos

Mobile shoppers could scan hair dye boxes with the Shopkick app to see demonstrations of hair coloring.

By Robert Williams • Feb. 11, 2019

P&G, Nat Geo link on docu-series raising awareness around extreme poverty

The partnership includes custom digital articles and social content for the CPG giant's brands, including Tide, Always, Charmin and Head & Shoulders.

By Erica Sweeney • Feb. 11, 2019

Shopify, 11 Honoré bring QR-code shopping to New York Fashion Week

The e-commerce platform provider and the size-inclusive retailer brought a catalog-based mobile shopping experience to the fashion sector's big stage.

By Dan O'Shea • Feb. 8, 2019

Pinterest automates Shop the Look curation

The updated feature increased coverage by more than 20 times, and in early testing the automated process showed a 7% jump in user engagement.

By Dan O'Shea • Feb. 8, 2019

Twitter debuts 'monetizable' metric for its 126M users

The new metric is positioned to set Twitter apart from other digital media platforms by promising a more direct assessment of user value.

By Robert Williams • Feb. 8, 2019

YouTube ranked 'most intimate brand' among millennials, report finds

The video platform is bonding better with consumers, having moved up two places over the past year to grab the top spot away from Apple.

By Erica Sweeney • Feb. 8, 2019

KFC readies Valentine's Day contest on Reddit with Colonel-inspired rug

Customers can post KFC-themed art on Reddit to win a date-night package including the rug, fried chicken pajamas, gift cards and a subscription to an online streaming service.

By Erica Sweeney • Feb. 8, 2019

Nike leans into empowering IGTV series with 'Fight for Your Dream'

Instead of focusing on traditional product ads, the brand is presenting stories of four female athletes who are rising stars in boxing, wrestling and taekwondo.

By Robert Williams • Feb. 8, 2019

QVC launches mobile app with shoppable video, unveils new logo

The multichannel retailer places a bet on technology while launching a new brand identity.

By Dan O'Shea • Feb. 7, 2019

Busch turns race car into beer cans for Twitter trivia contest

Winners of the Daytona 500 promotion will get one of 40 limited-edition cans made from Kevin Harvick's old race cars.

By Robert Williams • Feb. 7, 2019

Hennessy celebrates Black History Month with 'We Are' video series

The four-part series showcases notable figures in art, fashion, music and technology.

By Erica Sweeney • Feb. 7, 2019

Oreo teams with Wiz Khalifa and his son on 'Stay Playful' campaign

For the family-focused effort, the Mondelez brand is releasing a full version of Khalifa's original song through a cookie-powered mini record player.

By Erica Sweeney • Feb. 7, 2019

Dove taps Kelly Rowland for 'power anthem' to inspire hair confidence

The campaign features the message "Wear it proud. #MyHairMyCrown" and an appearance by the brand during the Grammy Awards' red carpet show.

By Erica Sweeney • Feb. 7, 2019

Houseparty seeks to monetize video chat without ads

The push began when talk show host Ellen DeGeneres used the video chat app to play a game on air with pop singer Christina Aguilera.

By Robert Williams • Feb. 6, 2019