Nike's 'Dream Crazier' spot with Serena Williams celebrates female athletes

Debuting during the Oscars, the 90-second video has already notched nearly 6 million views on YouTube and 28.5 million on Twitter.

By Erica Sweeney • Feb. 26, 2019

Sprint to launch 5G in 9 cities this year

The news, which was announced at Mobile World Congress in Barcelona, comes as Sprint advocates for its proposed merger with T-Mobile.

By Jason Plautz • Feb. 26, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

MedMen details US cannabis history in short film directed by Spike Jonze

The campaign includes what MedMen claims is the first-ever TV commercial for a marijuana dispensary, along with connected TV and podcast integrations.

By Erica Sweeney • Feb. 26, 2019

Microsoft, Samsung, Nokia and others join AT&T's 5G incubator

The wireless carrier looks to bring together app developers, content creators, device makers and network vendors.

By Robert Williams • Feb. 25, 2019

Connected TV ad impressions jump 193% in 2018, study finds

In Q4, premium publishers ran more than half of their impressions on CTV platforms, a 154% year-over-year jump, per Extreme Reach.

By Erica Sweeney • Feb. 25, 2019

Study: Mobile powers 76% of large fashion retailers' web visits

Just 6% of traffic comes from paid placements on social media, personalization tech firm Nosto found.

By Robert Williams • Feb. 25, 2019

Google adds video to responsive display campaigns

The company also unveiled a new combinations report and ad strength offering to help advertisers determine their campaign performance. 

By Erica Sweeney • Feb. 25, 2019

NBA debuts stats-focused reality show 'GM School' with partner SAP

Basketball fans test their knowledge in the series that also offers a behind-the-scenes look at how the league uses data and technology. 

By Erica Sweeney • Feb. 22, 2019

Burger King, KFC revamp brand mascots as chicken rivalry heats up

Burger King has debuted the "K.F.G.," or King of Flame Grilling — which mocks Colonel Sanders — while KFC rolls out a RoboCop iteration of its mascot.

By Erica Sweeney • Feb. 22, 2019

'Batman' AR/VR experience highlights potential of 5G

AT&T, Ericsson, Intel and Warner Bros. partnered to showcase how next-generation mobile tech will transform entertainment.

By Robert Williams • Feb. 21, 2019

Samsung readies 5G version of Galaxy S10 smartphones

The electronics giant added reverse wireless charging and Bixby routines while keeping the headphone jack.

By Robert Williams • Feb. 21, 2019

Sleep Number pilots interactive Hulu ad unit that links video, email marketing

Created with BrightLine, the commercials allow viewers to request offers from advertisers, which are sent to the email they have connected to their account.

By Erica Sweeney • Feb. 21, 2019

Disney, Nestlé, 'Fortnite' creator pull YouTube ads amid concerns over predatory content

The freezes largely come as a response to a viral clip explaining how comments on the platform are used to facilitate a "soft-core pedophilia ring."

By Erica Sweeney • Feb. 21, 2019

Snapchat adds hockey highlights, curated stories to NHL deal

The league is working with Disney Streaming Services to create "NHL Highlights" as a weekly streamcast.

By Robert Williams • Feb. 20, 2019

Subaru extends new ads with tie-ins for popular TV shows

The push behind the Forester includes an integration on CBS' "Life in Pieces" and a content series with talent from the TBS and TNT show "Miracle Workers."

By Erica Sweeney • Feb. 19, 2019

Zillow, Attn: debut docu-series spotlighting America's housing crises

The six-part effort will stream on Facebook Watch and Instagram, covering topics from LGBTQ housing discrimination to veterans' issues.  

By Erica Sweeney • Feb. 19, 2019

Report: TikTok tests native video ads that point to websites

The ad was spotted in a video clip labeled "Sponsored" from retailer Specialized Bikes.

By Robert Williams • Feb. 19, 2019

USA Today debuts AR feature for Oscar-nominated designers

"Oscars AR: The costumes and creators" gives audiences a close-up look at designs from nominated films.

By Robert Williams • Feb. 19, 2019

Visa addresses Hollywood's pay gap as part of push around Oscars

A spot directed by Gia Coppola​ spotlights women designers, directors and producers ​who have overcome issues regarding equal pay. 

By Erica Sweeney • Feb. 19, 2019

Lego haunts building blocks with AR ghosts

This week, the toymaker also started selling licensed clothes that are only available on Snapchat.

By Robert Williams • Feb. 15, 2019

Facebook opens checkbook, ad inventory on Watch, reports say

The social network is reportedly offering $200,000 for each eight-episode series, and is piloting a plan to let media companies sell ads on the platform.

By Robert Williams • Feb. 15, 2019

Nickelodeon signs star YouTube kid influencer for series targeting preschoolers

The entertainment brand is looking to capture some of the success of the Ryan ToysReview channel, which averages more than 1 billion views per month.

By Erica Sweeney • Feb. 15, 2019

Amazon bows to political pressure, scraps NYC HQ2 plans

The e-commerce giant will not build a Long Island City complex and has no plans to reopen its HQ2 search.

By Chris Kelly • Feb. 14, 2019

Secret asks women to share 'no sweat' stories on Instagram

The P&G brand will select stories of personal strength from as many as 10 women that will run in a multichannel campaign throughout the year.

By Robert Williams • Feb. 14, 2019

Business Insider integrates personalized content feed

The partnership with Taboola points to how digital publishers are trying to be more competitive by providing a continual flow of relevant content.

By Robert Williams • Feb. 14, 2019