Dawn tops list of brands most favored by women, YouGov says

Amazon, Hershey's, M&M's and Dove round out the top five most-favored brands by women, while security brand Ring saw the biggest gains.

By Erica Sweeney • March 7, 2019

Mobile ads work faster than most people think, study finds

Well-known brands triggered the quickest response, while video ads were twice as likely to stimulate an emotional reaction than static images, the Mobile Marketing Association found.

By Robert Williams • March 7, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Gillette lets Twitch users earn virtual currency for purchases

As part of a new partnership, a team of 11 Twitch streamers will promote the men's grooming brand on the platform.

By Erica Sweeney • March 7, 2019

Wendy's trolls McDonald's on Frozen Food Day

A frozen cake for "you know who" reminded Twitter followers that its rival uses frozen beef and offered a free burger through Wendy's mobile app.

By Robert Williams • March 7, 2019

Coors Light puts agency roster in review, ramps up digital spend

The switch-up follows the appointment of new MillerCoors marketing leadership in Michelle St. Jacques and comes amid an ugly spat with rival AB InBev.

By Peter Adams • March 6, 2019

ModCloth debuts celeb-studded campaign for International Women's Day

The biggest campaign to date for the Walmart-owned brand includes a TV ad buy, out-of-home takeovers and mini documentaries.

By Erica Sweeney • March 6, 2019

NBC reveals promising results for Prime Pod ads, plans expansion

The premium ad segment introduced last year to reduce overall ad time delivered strong engagement and recall numbers for brands.

By Erica Sweeney • March 6, 2019

Post pairs with Hostess for influencer campaign showcasing 'tiny bakery'

For National Cereal Day, new Hostess-inspired cereals will be promoted via social media, while Kellogg's continues to leverage its NYC Café.

By Erica Sweeney • March 5, 2019

Macy's expands AR beauty try-ons to all app users

The retailer is working on a number of ways to enhance its app, including with buy-online-pickup-in-store capabilities and ways to connect with stylists.

By Robert Williams • March 5, 2019

Comic Dive: Adpocalypse Drill

Major marketers pause their YouTube ads after the platform's latest brand safety controversy, but are they just going through the motions?

By John Hazard & Lisa Burdige • March 5, 2019

Ikea showcases furniture in 'Kama Sutra' guide to 'bedroom satisfaction'

The shoppable content offers design and furniture layout ideas and is part of the retailer's efforts to mail out fewer paper catalogs.

By Erica Sweeney • March 5, 2019

Twitter aims to boost mobile app promotions, direct response ads

In a show of the platform's strength, 30 of the Super Bowl's 38 TV advertisers also bought ads on Twitter last month.

By Robert Williams • March 5, 2019

Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing

The effort is the first created and produced for the brand by Laundry Service, which Tic Tac named its creative agency of record in August.

By Erica Sweeney • March 4, 2019

YouCam brings in-store AR sampling to beauty retailers

A new enterprise app works as a virtual mirror that also provides data to help retailers tailor business decisions.

By Robert Williams • March 4, 2019

Netflix pledges to 'Make Room' for more diverse talent in new ad

The spot features "Orange is the New Black" star Uzo Aduba and highlights the streaming giant's efforts to bring more women and minorities on board.

By Erica Sweeney • March 4, 2019

CNN unveils app for Magic Leap's AR headset

The app gives the news provider a toehold on an AR platform that provides a more immersive experience with its content.

By Robert Williams • March 1, 2019

Fender spotlights new generation of diverse artists at SXSW kickoff

The guitar maker is teaming up with 50 artists from around the world to share their stories across ads, social media, mini films and other creative content.

By Erica Sweeney • March 1, 2019

Quilted Northern touts comfort and self-care in social video spots

The toilet paper brand's #comfday campaign urges people to celebrate "hygge," the Danish concept of coziness.

By Robert Williams • March 1, 2019

Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs

The AB InBev brand gets animated for a product launch, while an insurance company aims for whimsy and iconic stars of a children's show get fresh looks.

By Peter Adams , Natalie Black (Koltun) , Chris Kelly • March 1, 2019

Southwest promotes civility with Netflix's 'The Kindness Diaries'

The airline hosted a "kindness-based" sweepstakes as part of the campaign and is offering special content integrations for the show.

By Erica Sweeney • March 1, 2019

Kraft Heinz deepens UFC partnership around Oscar Mayer P3, Devour brands

Oscar Mayer P3 will debut original content at the UFC Performance Institute in Las Vegas, while Devour will integrate into a YouTube series. 

By Erica Sweeney • March 1, 2019

Jameson joins with Anderson .Paak to support local bars ahead of St. Patrick's Day

As part of the "#LoveThyBar" campaign, the Pernod Ricard brand is dishing out drink rebates to consumers via Facebook Messenger.

By Erica Sweeney • March 1, 2019

Lego sponsors Cartoon Network's gamified viewing app

Viewers can collect digital characters on the "Cartoon Network Arcade" app by watching the network's shows.

By Robert Williams • Feb. 28, 2019

Facebook hits play on 'upfront' ad sales for premium video

In a bid to boost Watch revenue, the new offering resembles broadcast sales strategies.

By Robert Williams • Feb. 27, 2019

Hermes packs AR video messaging into parcel delivery

Customers of the U.K. delivery company can record a personal message that recipients activate with a smartphone.

By Robert Williams • Feb. 27, 2019