Report: Amazon will track ads on NFL streams back to website activity

Touting superior measurement and targeting capabilities might bring more major brands into the platform's fold. 

By David Kirkpatrick • Sept. 5, 2017

Honda courts multicultural millennials with new integrated Fit campaign

The brand is leveraging comedians, influencers and social media platforms to connect with the younger age group whose spending power keeps growing.

By David Kirkpatrick , Natalie Black (Koltun) • Sept. 5, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Spotify drops head of original video and podcasts

The move signals the streaming service is reassessing its video strategy, which will be critical to monetization plans heading into a rumored IPO.   

By David Kirkpatrick • Sept. 5, 2017

3 trends shaping back-to-school marketing in 2017

ASMR, social influencers and Hollywood-like content emerge as key tactics that could steer strategy for the holidays as well.

By Kayla Matthews • Sept. 5, 2017

Fox brings 6-second TV ads to NFL broadcasts

First tested by the network at the Teen Choice Awards last month, the extra-short format might cut down on the amount of time taken up by commercial breaks. 

By David Kirkpatrick , Peter Adams • Sept. 1, 2017

Burger King offers French fans 'mystery burgers' on the cheap

Fast-food diners can spend just two euros to play a game of roulette with the chain's 10 most iconic burger offerings. 

By David Kirkpatrick • Sept. 1, 2017

Trade Desk, White Ops partner in groundbreaking approach to prevent ad fraud

While Google and others offer refunds for ads served to bots, The Trade Desk is promising to verify all impressions before they are purchased. 

By David Kirkpatrick • Sept. 1, 2017

Converse debuts Twitter show with 'Game of Thrones' star

Maisie Williams, who plays Arya Stark on the hit HBO series, will host the first episode of "Public Access" on Sept. 5.

By David Kirkpatrick , Peter Adams • Sept. 1, 2017

Facebook's first slate of Watch programming includes Lonzo Ball show, more

Will offerings like "Ball in the Family," centered on the rising basketball star and his family, be a big enough draw to get the feature off the ground? 

By David Kirkpatrick • Aug. 31, 2017

Diageo extends VR awareness effort to highlight dangers of binge drinking

A similar campaign last year around drunk driving garnered almost 14 million views for the alcoholic beverage giant's Johnnie Walker brand.

By David Kirkpatrick • Aug. 31, 2017

YouTube nabs W+K Portland exec for new brand strategy position

The agency's managing director Tom Blessington will become VP of brand, media and experiences for Google's video platform.

By David Kirkpatrick • Aug. 31, 2017

Dos Equis searches social media for the 'Most Interesting Fan of College Football'

Part of the brewer's long-running "Most Interesting Man" campaign, the effort will award one winner with a life-sized statue in the College Football Hall of Fame.

By David Kirkpatrick , Peter Adams • Aug. 31, 2017

Google debuts a more scalable AR platform as Apple's ARKit looms

Android smartphones will get greater AR capabilities through ARCore, giving marketers and developers a potential audience of millions.

By Robert Williams • Aug. 30, 2017

YouTube hits the refresh button with new logo, better optimized viewing experiences

The Google-owned video platform is touting how a range of video formats can now be successfully watched on almost any internet-connected device.

By David Kirkpatrick • Aug. 30, 2017

Google tests Chrome tool that mutes autoplay video

A new feature planned for the popular web browser silences entire webpages at the click of a button. 

By David Kirkpatrick • Aug. 29, 2017

Verizon's VMA spot was almost entirely in Spanish

The untranslated TV ad is believed to be an industry first. 

By David Kirkpatrick • Aug. 28, 2017

Amazon expands Influencer Program to court YouTube talent

Is it a bid to convince influencers to switch to its new social media platform Spark?

By David Kirkpatrick , Peter Adams • Aug. 28, 2017

KFC throws WWE stars in the ring to fight for the title of 'The Colonel'

The brand's second-consecutive year co-presenting SummerSlam raised the stakes. 

By David Kirkpatrick • Aug. 24, 2017

LinkedIn rolls out native video

At least one social media expert questioned why it took the platform so long.

By David Kirkpatrick • Aug. 23, 2017

Kind dumped 45K pounds of sugar in Times Square, but the message was anything but sweet

An out-of-home stunt serves as a stark reminder of how much added sugar children in the U.S. are eating every five minutes.

By David Kirkpatrick , Peter Adams • Aug. 23, 2017

Where should retailers invest their shopping ad budgets this holiday season?

Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google. 

By Maureen Alley and Chantal Tode • Aug. 23, 2017

Can a brand revamp help ESPN hook new viewers?

The sports cable network is working with the agency Droga5 on a marketing push intended to win over a more diverse audience. 

By David Kirkpatrick , Peter Adams • Aug. 23, 2017

Report: Will Facebook Live's piracy problem dent its video credibility?

The presence of unofficial NFL and MLB streams might be off-putting to the media companies Facebook needs to win over to sustain its pivot into video. 

By David Kirkpatrick • Aug. 22, 2017

Playtex leverages influencers for body-positive social push

The brand's research found 78% of women are more likely to spread positivity when they feel good about themselves. 

By David Kirkpatrick • Aug. 21, 2017

2 audience studies highlight attention-grabbing digital strategies

Researchers at the ARF Audience Insights conference reveal how AIG optimizes Facebook targeting and what makes for a tweetable Super Bowl ad. 

By Chantal Tode • Aug. 21, 2017