Video: Page 60


  • Zaxby's signs Twitch streamer SypherPK to exclusive sponsorship deal
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    Courtesy of Zaxby's
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    Zaxby's signs Twitch streamer SypherPK to exclusive sponsorship deal

    The fast casual chain's sponsorship will give fans a chance to play against the professional gamer in upcoming livestreams.

    By July 8, 2020
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    Retrieved from Rubbermaid on July 08, 2020
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    Rubbermaid livestreams Instagram cooking show with Katherine Schwarzenegger

    "Brilliance Prep School" aligns with the helpful tone that many brands have adopted to show how their products are more essential during the pandemic.

    By July 8, 2020
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    Retrieved from Tinuiti on July 08, 2020
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    E.l.f. boosts ad recall 60% with social video campaign

    The beauty brand's "e.l.f.ing Amazing" effort generated 31 million video views in 90 days after touching on every part of the purchase funnel.

    By July 8, 2020
  • WPP's GroupM launches multicultural marketplace with 300 vetted publishers

    By making it easier for brands to purchase ads alongside content aimed at Black and Hispanic audiences, GroupM hopes to help support multicultural independent publishers.

    By Dianna Christie • July 8, 2020
  • 'Surprised' emotions in video ads drive conversions during pandemic, study says

    Showing outdoor settings and women also helped to increase purchase rates for online shoppers of CPG products. 

    By July 7, 2020
  • Activia dips into new brand image with campaign on gut health
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    Courtesy of Activia
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    Activia uncaps fresh brand image with diverse campaign on gut health

    A new direction for the Danone brand targeting millennials and Gen Z comes as Google searches for digestive health spiked 400% in the past few years.

    By Dianna Christie • July 7, 2020
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    Courtesy of Pokemon Go
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    'Pokémon Go' touts virtual event in Rian Johnson-directed ad

    A new 30-second spot promotes this month's Pokémon Go Fest, which has sold 700,000 tickets to fans from more than 110 countries.

    By July 7, 2020
  • Frito-Lay's internally produced ad highlights virus response efforts
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    Permission granted by Frito-Lay
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    Ads for purpose, product topped Q2's most empowering ranking

    Frito-Lay and Tide generated emotional responses from viewers around when the pandemic kicked into full force, Ace Metrix found.

    By Dianna Christie • July 6, 2020
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    Courtesy of Ford
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    Ford's Bronco lineup returns with custom video play across Disney networks

    The automaker described the effort as the first prime-time product reveal leveraging Disney's cable, digital and streaming networks, including Hulu.

    By July 6, 2020
  • Walmart opens virtual camp for quarantine
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    Courtesy of Walmart
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    Walmart hosts virtual summer camp, drive-in movies to keep families entertained

    Through experiences powered by its mobile app, the retailer aims to connect with working parents trying to keep their kids engaged this summer.

    By Dianna Christie • July 6, 2020
  • A pack of Uno cards
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    Courtesy of Mattel
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    Mattel's Uno challenges players to share their game personalities on TikTok, Instagram

    An influencer-driven effort from the card game brand focuses on different player mindsets, such as "sore loser" or "dodgy dealer."

    By July 6, 2020
  • Burberry releases video game for summer fashions
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    Courtesy of Burberry
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    Burberry releases surfer video game for summer fashions

    "B Surf" is a multiplayer game with characters dressed in the luxury label's clothing.

    By July 2, 2020
  • Report: Nike drops digital media agency Razorfish

    The athletic-gear brand could be taking its digital media responsibilities in-house as it plans to double down on digital.

    By Dianna Christie • July 2, 2020
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    Courtesy of Pringles
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    Pringles pops open Wendy's chips on Tastemade's TikTok, Pinterest

    Each can of Baconator Pringles has a code on the seal that's redeemable for free food from the Wendy's app.

    By July 2, 2020
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    Courtesy of Coca-Cola
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    Coca-Cola encourages shared meals in 1st ad since pandemic pause

    New creative comes one month after the beverage giant pledged to shift its digital strategy away from social media and toward real-time content.

    By Dianna Christie • July 2, 2020
  • New Balance celebrates soccer subcultures in new YouTube docuseries
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    Courtesy of New Balance
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    New Balance celebrates soccer subcultures in YouTube docuseries

    The new content uses emotional storytelling to inspire viewers to kick a ball and challenge the established order.

    By Dianna Christie • July 1, 2020
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    Courtesy of Jersey Mike's
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    Jersey Mike's unlocks Aaron Judge videos with scannable codes

    Customers can scan a QR code on soft-drink cups to see exclusive videos of the New York Yankees outfielder.

    By July 1, 2020
  • Goodr boosts conversions by 32% with AR try-on sunglasses
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    Retrieved from Goodr on July 01, 2020
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    Goodr boosts conversions 32% with AR try-on for sunglasses

    The AR experience lets shoppers see an accurately sized 3D view of the sunglasses as they turn their heads in different directions.

    By July 1, 2020
  • Google buys smart glasses startup North for 'ambient computing'

    After Google Glass failed to gain traction in 2013, the tech giant can re-enter the market to offer a lower-priced device for consumers.

    By July 1, 2020
  • Lululemon snaps up at-home workout platform Mirror for $500M

    Analysts hailed the move as synergistic for both companies, especially considering the appeal of virtual workouts during the pandemic.

    By Daphne Howland • June 30, 2020
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    Courtesy of Papa John's
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    Papa John's promotes Shaq-inspired XL pizza with Snapchat lens

    Users can see the 3D content by scanning a Papa John's pizza box with their smartphone camera, and each purchase made by Aug. 23 will benefit charity.

    By June 30, 2020
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    Yujin Kim/Marketing Dive
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    Amazon's brand value tops $400B, while TikTok debuts on top 100

    Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings.

    By Dianna Christie • June 30, 2020
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    Courtesy of Snap
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    Gucci unveils 1st global shoe try-on in Snapchat

    The luxury fashion brand is offering four styles of footwear in two AR lenses that display a "shop now" button for immediate purchase.

    By June 30, 2020
  • Beverage makers disproportionately market sugary beverages to Black, Hispanic youth

    Total sugary drink advertising expenditures increased 41% in 2018 as compared to 2013, according to a study from the Rudd Center for Food Policy & Obesity at the University of Connecticut.

    By Dianna Christie • June 29, 2020
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    Courtesy of Moe's Southwest Grill
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    Moe's Southwest Grill gives away mini picnic tables sized to hold burritos on TikTok

    The picnic tables promoting burrito menu offerings were made by Maria Trezza, who gained social media publicity for selling outdoor furniture for squirrels.

    By June 29, 2020