American Eagle launches 1st esports sponsorship with virtual event

Featuring influencers from gaming, sports and music, the event will be livestreamed from the Twitch channels for co-sponsors GameStop and Uproxx.

By Robert Williams • July 16, 2020

Cheez-It Snap'd ties snack rewards program to binge-watching on Amazon

Users who view a specified amount of themed content each month will receive Amazon credits that can be put toward snacks. 

By Peter Adams • July 15, 2020

Rubik's Cube sees 17M TikTok views with 40th anniversary campaign

Brand ambassadors have helped to push the #CubeAtHome hashtag as homebound consumers share videos of themselves trying to solve the puzzle.

By Robert Williams • July 15, 2020

Samsonite's eBags brand boosts mobile shopping with AR

The online luggage retailer saw higher sales conversions from web visitors who engaged with its 3D and AR content.

By Robert Williams • July 15, 2020

NBA, Sprite find more reward than risk with BLM ads, study says

As more brands wade in with messaging related to the racial justice movement, new research shows ads can be empowering without being exploitative.

By Dianna Christie • July 15, 2020

Nat Geo transports Instagram users to AR Mt. Everest

Explorers can virtually dress as climbers and travel to the summit with 360-degree views, taking selfies along the way.

By Robert Williams • July 15, 2020

Country Time offers stimulus checks to closed lemonade stand owners

The Kraft Heinz brand builds on a history of supporting kids with lemonade stands at a time when the pandemic has undercut the summer tradition.

By Dianna Christie • July 15, 2020

ANA: Content marketing budgets jumped before pandemic

The percentage of advertisers expressing a "strong commitment" to content marketing doubled to 52% from 26% two years earlier.

By Robert Williams • July 15, 2020

Burger King explains dangers of cow farts in video starring viral yodeling kid

An educational spot promotes new low-methane emission beef burgers from the chain that's steadily introduced more meatless options.

By Peter Adams • July 14, 2020

Johnson & Johnson samples AR try-ons for colored contact lenses

Developed by Perfect Corp., the Acuvue feature is available for the first time in WeChat and Taobao mini programs.

By Robert Williams • July 14, 2020

9 campaigns that show how mobile marketers pivoted in the pandemic during H1

The year's best campaigns so far came in the wake of the pandemic's changes to the landscape, as marketers rushed to meet consumers in digital channels.

By Chris Kelly , Chantal Tode , Peter Adams • July 13, 2020

How COVID-19 accelerated mobile trends in H1 2020

The realities of life in a pandemic have accelerated previously existing trends and calcified into a new normal for mobile marketers.

July 13, 2020

Key mobile stats that define the 1st half of 2020

Campaigns, acquisitions, usage and results from the first six months, broken down by the numbers.

By Mobile Marketer • July 13, 2020

9 pivotal campaigns that show how marketing transformed in H1

Rocked by disruption, marketers were pressed to address both a pandemic and racial injustice amid slashed budgets. Some efforts stood out with fresh creative, a hopeful tone or tangible action.

By Peter Adams , Chris Kelly , Chantal Tode • July 13, 2020

Key marketing stats that define the 1st half of 2020

Campaigns, industry changes, spending and results from the first six months, broken down by the numbers.

By Marketing Dive • July 13, 2020

Wells Fargo asks workers to remove TikTok from phones amid security worries

The bank told employees to remove the social video app from company devices the same day Amazon publicly reversed a decision to ban it.

By Robert Williams • July 13, 2020

Nike kicks up coloring book with AR sneakers

Readers can draw on diagrams of Air Max shoes and see a digital version of their creations hover above the page.

By Robert Williams • July 13, 2020

Esports revenue outlook gets another downgrade as pandemic halts live tournaments

Even as its audience grows, the category is hitting bumps in the road as it shifts to virtual events, which sponsors are potentially less interested in.

By Peter Adams • July 10, 2020

Nike opens latest store concept: Nike Rise

The first of its kind opened in Guangzhou, China, on Thursday, and the retailer plans to expand it in 2021.

By Cara Salpini • July 10, 2020

Truly Hard Seltzer cracks open 1st campaign since pandemic began with lively spots

New colorful and upbeat creative suggests some brands are returning to more normal, non-coronavirus messaging.

By Dianna Christie • July 10, 2020

Yoplait streams DIY craft series with Instagram influencers

The General Mills brand's "Oui Heritage Workshop" is a four-part series to promote the release of glass packaging that doubles as crafting material.

By Robert Williams • July 10, 2020

How COVID-19 boosted QVC, HSN and livestreaming

As the veteran telecommerce networks adapt to the pandemic's challenges, other brands are catching up to the future of livestreaming.

By Tatiana Walk-Morris • July 9, 2020

Tampax taps Amy Schumer for 'edu-tainment' videos about periods

The P&G brand is restarting its marketing efforts after a pause "to shift focus to support more urgent needs."

By Dianna Christie • July 9, 2020

JanSport's #LightenTheLoad push supports Gen Z mental health

Spurring "unprecedented engagement," the campaign began with weekly sessions to discuss mental health among young people on Instagram Live.

By Robert Williams • July 9, 2020

Stella Artois' dreamy new spot embraces summer personas

The campaign includes a TripAdvisor partnership offering staycation giveaways for people to rediscover their local cities.

By Dianna Christie • July 9, 2020