Video: Page 59


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    Courtesy of Pringles
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    Pringles pops open Wendy's chips on Tastemade's TikTok, Pinterest

    Each can of Baconator Pringles has a code on the seal that's redeemable for free food from the Wendy's app.

    By July 2, 2020
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    Courtesy of Coca-Cola
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    Coca-Cola encourages shared meals in 1st ad since pandemic pause

    New creative comes one month after the beverage giant pledged to shift its digital strategy away from social media and toward real-time content.

    By Dianna Christie • July 2, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • New Balance celebrates soccer subcultures in new YouTube docuseries
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    Courtesy of New Balance
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    New Balance celebrates soccer subcultures in YouTube docuseries

    The new content uses emotional storytelling to inspire viewers to kick a ball and challenge the established order.

    By Dianna Christie • July 1, 2020
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    Courtesy of Jersey Mike's
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    Jersey Mike's unlocks Aaron Judge videos with scannable codes

    Customers can scan a QR code on soft-drink cups to see exclusive videos of the New York Yankees outfielder.

    By July 1, 2020
  • Goodr boosts conversions by 32% with AR try-on sunglasses
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    Retrieved from Goodr on July 01, 2020
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    Goodr boosts conversions 32% with AR try-on for sunglasses

    The AR experience lets shoppers see an accurately sized 3D view of the sunglasses as they turn their heads in different directions.

    By July 1, 2020
  • Google buys smart glasses startup North for 'ambient computing'

    After Google Glass failed to gain traction in 2013, the tech giant can re-enter the market to offer a lower-priced device for consumers.

    By July 1, 2020
  • Lululemon snaps up at-home workout platform Mirror for $500M

    Analysts hailed the move as synergistic for both companies, especially considering the appeal of virtual workouts during the pandemic.

    By Daphne Howland • June 30, 2020
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    Courtesy of Papa John's
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    Papa John's promotes Shaq-inspired XL pizza with Snapchat lens

    Users can see the 3D content by scanning a Papa John's pizza box with their smartphone camera, and each purchase made by Aug. 23 will benefit charity.

    By June 30, 2020
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    Yujin Kim / Supply Chain Dive
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    Amazon's brand value tops $400B, while TikTok debuts on top 100

    Companies investing in long-term marketing are managing to survive the pandemic and still add brand value, according to the latest BrandZ rankings.

    By Dianna Christie • June 30, 2020
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    Courtesy of Snap
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    Gucci unveils 1st global shoe try-on in Snapchat

    The luxury fashion brand is offering four styles of footwear in two AR lenses that display a "shop now" button for immediate purchase.

    By June 30, 2020
  • Beverage makers disproportionately market sugary beverages to Black, Hispanic youth

    Total sugary drink advertising expenditures increased 41% in 2018 as compared to 2013, according to a study from the Rudd Center for Food Policy & Obesity at the University of Connecticut.

    By Dianna Christie • June 29, 2020
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    Courtesy of Moe's Southwest Grill
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    Moe's Southwest Grill gives away mini picnic tables sized to hold burritos on TikTok

    The picnic tables promoting burrito menu offerings were made by Maria Trezza, who gained social media publicity for selling outdoor furniture for squirrels.

    By June 29, 2020
  • YouTube tests short videos as TikTok threat grows

    The video-sharing platform is testing an app feature that lets people record and share 15-second videos.

    By June 26, 2020
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    Retrieved from YouTube on June 26, 2020
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    Budweiser celebrates bar reopenings to the tune of 'Don't Stop Me Now'

    While the ad promotes following safety regulations, it comes as coronavirus cases continue to rise across the country, and could be perceived as tone deaf.

    By Dianna Christie • June 26, 2020
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    Courtesy of SGB Media
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    Bollé unleashes sunglass try-on experience on Instagram

    The AR experience has a viewpoint for each camera on a smartphone, and points to nearby retailers.

    By June 26, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle celebrates Pride with 'Lunch & Listen' TikTok live event

    For every viewer of the livestreamed session featuring influencers, Chipotle will donate $1 to the Center for Black Equity.

    By June 25, 2020
  • TikTok for Business logo retrieved by Marketing Dive on June 25, 2020
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    Retrieved from TikTok for Business on June 25, 2020
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    TikTok unveils global platform for marketers, Brand Scan AR ads

    Ahead of its first appearance at the NewFronts, the company made the important step of launching a streamlined hub for its marketing services.

    By June 25, 2020
  • NYX's #BrowFitness challenge exceeds 705M views on TikTok

    The L'Oréal-owned brand is asking TikTok users to share videos showing their routines for putting on eyebrow makeup.

    By June 24, 2020
  • Chrysler
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    Courtesy of FCA
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    Chrysler uses parenting humor, remote filming in new Pacifica video ad

    A humorous campaign may appeal to stir-crazy parents juggling many hats in lockdown, and hints at what productions will look like throughout the year.

    By Dianna Christie • June 24, 2020
  • People line up to be assessed for COVID-19 at St. Michael's Hospital in Toronto. Taken on March 17, 2020
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    "One at a Time" by michael_swan is licensed under CC BY-ND 2.0
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    Opinion

    What's your purpose? How brands must adapt in the face of COVID-19

    If brands fail to take a clear and purposeful stand, they could face harsh consumer scrutiny that places lingering effects on business, write Mark Curtis and Bill Theofilou of Accenture.

    By Mark Curtis and Bill Theofilou • June 24, 2020
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    Courtesy of Snap
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    Snapchat's 1st shoppable show will sell streetwear

    The platform's original programming also includes a makeup competition show that features AR try-ons and is sponsored by 5G innovation partner Verizon.

    By June 24, 2020
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    Retrieved from McDonald's on June 04, 2020
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    McDonald's, P&G wade into 'danger zone' with Black Lives Matters ads, study says

    Both brands created ads perceived by viewers as more exploitative than empowering, a challenge as marketers look to support the social justice movement.

    By Dianna Christie • June 23, 2020
  • Facebook Gaming Mixer
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    Retrieved from Facebook on June 23, 2020
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    Microsoft shutters Mixer, partners with Facebook Gaming

    Popular streamers such as Tyler "Ninja" Blevins have been released from their contracts, allowing them to sign deals with other livestreaming platforms.

    By June 23, 2020
  • Apple iOS 14 introduces App Clips for easy access to specific tasks
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    Retrieved from Apple on June 23, 2020
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    Apple iOS 14 introduces App Clips for easy access to specific tasks

    This week's iOS 14 preview showed how retailers, restaurants and other brands will be able to customize App Clip codes for iPhone users to scan and expedite transactions.

    By June 23, 2020
  • Google's 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says

    The search giant has been hit by a lack of travel ads due to the pandemic, and as Amazon and Facebook continue to nab online ad sales.

    By Dianna Christie • June 23, 2020