Video: Page 63


  • E.l.f. Cosmetics returns to TikTok with original song, dance challenge
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    Courtesy of e.l.f. cosmetics
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    TikTok viewership rivals YouTube's among kids, study finds

    Children ages 4 to 15 spend an average of 80 minutes a day on the social video app, up 200% since last year.

    By June 8, 2020
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    Retrieved from Aerie on June 05, 2020
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    American Eagle claims nearly 2B impressions on TikTok campaign for Aerie

    A newcomer to the platform, Aerie worked with top influencers like Charli D'Amelio, supporting a boost to its parent company's digital sales.  

    By June 5, 2020
  • Polaroid captures human chemistry in emotive new ad
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    Courtesy of RSA Films
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    Column

    Campaign Trail: Polaroid tries to capture human chemistry in emotive new ad

    With the world slowly reemerging from the pandemic, values of connection depicted in "Forever Now" have crystallized for many consumers.

    By June 5, 2020
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    Permission granted by Quibi
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    Reports: Quibi cuts senior executive pay by 10%

    CEO Meg Whitman and chairman Jeffrey Katzenberg agreed to a 10% cut in their pay, according to a staff memo cited by The Hollywood Reporter.

    By June 4, 2020
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    Retrieved from McDonald's on June 04, 2020
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    McDonald's names victims of police brutality, racist violence in new ad

    The chain shows solidarity with Black Lives Matters in the clip and pledges to donate to the National Urban League and the NAACP.

    By Dianna Christie • June 4, 2020
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    Getty Images
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    66% of marketers expect to increase programmatic ad spending, survey finds

    New research points to how programmatic may gain further steam in the months ahead as lockdowns ease and brands return to marketing.

    By Dianna Christie • June 4, 2020
  • Nike's advertisement calling customers to "For Once, Don't Do It"
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    Retrieved from @Nike on Twitter on June 02, 2020
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    Nike's 'For Once, Don't Do It' ad seen as empowering, exploitative: study

    While less polarizing than its ads featuring Colin Kaepernick in 2018, people didn't want to see a corporation taking advantage of George Floyd's murder and subsequent protests to sell shoes.

    By Dianna Christie , June 3, 2020
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    Lowe's
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    Lowe's launches mobile video tool geared toward professionals

    Targeting its pro clientele, the home improvement retailer introduced "Lowe's for Pros JobSIGHT," which allows them to virtually serve customers.

    By Tatiana Walk-Morris • June 2, 2020
  • 1-800-Flowers CMO on how to fertilize connections as consumer needs change
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    Courtesy of 1800Flowers
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    1-800-Flowers CMO on how to fertilize connections as consumer needs change

    Bringing people together around flowers and digital content is a blooming opportunity, says the e-commerce retailer's Amit Shah.

    By Dianna Christie • June 2, 2020
  • Product ads are top performers among non-COVID-19 spots, study finds

    Consumers are feeling more emotionally connected to ads for products that can improve domestic life while spending more time at home.

    By Dianna Christie • June 2, 2020
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    Retrieved from Facebook on June 01, 2020
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    Facebook's Venue makes live TV events more social, starting with NASCAR

    The app lets fans interact with expert commentators including journalists, athletes or "fan-analysts" who host a mobile gathering spot.

    By June 1, 2020
  • A Nike storefront in SoHo
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    Cara Salpini/Marketing Dive
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    Nike calls on America to confront racism in new video

    The ad inverts the brand's classic slogan, "Just Do It," by calling on people to "For Once, Don't Do It," when it comes to pretending there isn't a problem.

    By Dianna Christie • June 1, 2020
  • Mobile data surges 75% amid jump in video streaming

    Social media, video conferencing and over-the-top video apps drove the increased time spent on mobile devices, researcher NPD Group found.

    By May 29, 2020
  • Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow

    Each company now owns one-third of Blockgraph, which bolsters brands' ability to use data for TV ad-targeting in a privacy-minded way.

    By May 29, 2020
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    Retrieved from General Mills on May 29, 2020
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    Fruit by the Foot hosts speed-eating challenge on YouTube Live

    The General Mills brand's virtual tournament is inspired by the internet meme showing people unrolling the snack and eating it as quickly as possible with no hands.

    By May 29, 2020
  • TikTok header
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    Retrieved from TikTok on May 27, 2020
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    TikTok streams educational videos for homebound viewers

    A new #LearnOnTikTok program follows the formation of the platform's $50 million Creative Learning Fund that supports producers of instructional videos.

    By May 29, 2020
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    "White House Press Briefing". Retrieved from The White House.
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    Opinion

    What marketers can learn from media coverage of COVID-19

    By convincing an entire nation to take desired actions, the media's actions provide a roadmap for marketers that shows how to lead prospects to the purchase of products and services, writes Interrupt Media's Ben Lack.

    By Ben Lack • May 29, 2020
  • DoorDash immerses Snapchat users in AR restaurants
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    Courtesy of DoorDash
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    DoorDash immerses Snapchat users in AR restaurants

    Users can place themselves in virtual interiors from Baskin Robbins, Buffalo Wild Wings, Cheesecake Factory, Chili's and Outback Steakhouse.

    By May 29, 2020
  • Dunkin' declares support for The Donut Party in nod to election year
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    Courtesy of Dunkin'
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    Dunkin' declares support for The Donut Party in nod to election year

    A sweepstakes element of the campaign has been canceled "with respect to recent events," a spokesperson confirmed.

    By Dianna Christie • Updated June 3, 2020
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    Getty Images
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    Record digital ad revenue preceded slowest quarter in a decade, IAB finds

    With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years.

    By May 29, 2020
  • Instagram IGTV video ads arrive as part of monetization push for influencers

    Several new features come as Instagram reports creators of videos on Instagram Live recently saw a 70% increase in views.

    By May 28, 2020
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    Retrieved from Tastemade on May 28, 2020
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    Hyundai hits the road with 4-part series on Tastemade

    Featuring the carmaker's SUV line, episodes of "The Un-Adventurers" tell the story of a person who leaves their home state for the first time to embark on a road trip.

    By May 28, 2020
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    Permission granted by Quibi
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    WSJ: PepsiCo, Taco Bell, Walmart look to renegotiate terms with Quibi as streamer's problems mount

    A push for flexibility from blue-chip advertisers comes as the mobile platform tries to correct course, including by opening casting to TVs.

    By May 27, 2020
  • TikTok header
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    Retrieved from TikTok on May 27, 2020
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    TikTok sees 10x surge in April with in-app revenue of $78M

    The social video app was the highest-earning non-game app last month, overtaking YouTube, Sensor Tower found.

    By May 27, 2020
  • Ben & Jerry's launches ice cream into stratosphere for tie-in with Netflix's 'Space Force'
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    Courtesy of Ben & Jerry's
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    Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in

    The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office."

    By Dianna Christie • May 27, 2020