TikTok is the biggest advertiser on Snapchat, study says

The viral video app made up 4.4% of Snapchat's ad revenue last year, ahead of companies such as Coca-Cola, Disney, Mars and Pepsi.

By Robert Williams • March 16, 2020

How brands are taking extra precaution to avoid coronavirus insensitivities

Campaigns are getting dropped for fear of associating with the virus, but an overreaction also has its downsides.

By Peter Adams • March 16, 2020

WSJ: TV networks grapple with coronavirus as sports leagues cancel games

The NBA, NHL and MLB have suspended operations, while the NCAA canceled March Madness, leaving a hole in programming schedules.

By Robert Williams • March 13, 2020

American Kennel Club launches 1st national digital campaign

Humorous ads intend to make the organization more relatable and are running across OTT, digital, social media, print, audio and streaming.

By Dianna Christie • March 13, 2020

TikTok owner shifts executives to boost overseas operations

ByteDance's managerial moves come as it seeks to rapidly expand its global workforce to keep pace with the massive popularity of the viral video app​.

By Robert Williams • March 13, 2020

KFC pulls 'finger lickin' ads in UK amid coronavirus concerns

The brand follows Hershey's and Coors in pausing a campaign that may be perceived as insensitive or ill-timed around the pandemic.

By Dianna Christie • March 13, 2020

Twitch partners with Comscore on esports audience data

The media measurement company will provide third-party data and insights into the Amazon-owned platform's audiences in the U.S. and Canada.

By Robert Williams • March 13, 2020

Amazon's Twitch expands sports programming with women's soccer

The livestreaming platform will show 24 Women's National Soccer League games for free this season.

By Robert Williams • March 12, 2020

Snapchat rolls out Lens Web Builder for AR ads

The new tool doesn't require specialized technical skills to create professional-looking AR content, a move that may lure more advertisers to the app.

By Robert Williams • March 12, 2020

Hershey, Coors pull ads to avoid coronavirus insensitivities

The former focused on handshakes and hugs, while the latter was gearing up for March Madness with a spot titled the "Official Beer of 'Working' Remotely."

By Peter Adams • March 11, 2020

Half of Gen Z, millennials 'don't know how they'd get through life' without video

Younger generations are more likely to favor short-form content such as tutorials and webisodes from professionals and amateur creators, a Google survey found.

By Robert Williams • March 11, 2020

Report: Quibi will show ads from 25 brands at launch

Bud Light, Doritos, Lay's, Pepsi and Tide are among the brands whose ads will appear on the mobile video service.

By Robert Williams • March 11, 2020

Acura cancels March Madness push featuring real-time ad edits

The carmaker had planned to extend its "Less Talk, More Drive" brand platform with humor, updating ad creative based on game outcomes.

By Dianna Christie • Updated March 17, 2020

Poise and Busy Phillips speak frankly about bladder leakage in new campaign

The brand is tapping into women's desires for more open conversations about body issues that come with giving birth and aging.

By Dianna Christie • March 11, 2020

Kind racks up 1M views for 'Mini' digital campaign

Entertaining content across Instagram and YouTube includes an AR game encouraging people to virtually catch Mini bars in their mouths.

By Robert Williams • March 10, 2020

Jeep taps global pop group Now United for social campaign

The carmaker is targeting first-time buyers with daily and weekly shows on YouTube and branded posts on Instagram, TikTok and Twitter.

By Robert Williams • March 10, 2020

Taco Bell taps TikTok's vertical video format for TV ad

The effort marks the first time TikTok has partnered with a brand on a national advertising campaign and references trends on the app, like "eboys."

By Peter Adams • March 10, 2020

Disney's Freeform, Snapchat gender flip US currency to promote female-focused series

An AR-powered activation timed around Women's History Month promotes an alternate history show about witches called "Motherland: Fort Salem."

By Peter Adams • March 9, 2020

Grindr sold by Chinese owner amid US security concerns

The sale may have implications for ByteDance's ownership of TikTok.

By Robert Williams • March 9, 2020

Quibi signs Canada's Bell Media as marketing, content partner

Bell Media will produce exclusive news and sports content for Quibi's "Daily Essentials" of streamed video programming.

By Robert Williams • March 9, 2020

AI rejected by a growing number of marketers, study says

One reason marketers are moving slowly to embrace AI could be that there is no central authority within organizations to oversee the tech.

By Dianna Christie • March 9, 2020

Volkswagen taps 'Succession,' 'Billions' stars for ad series on excess

Starring Paul Giamatti and Kieran Culkin, a new campaign highlights the Atlas Cross Sport SUV as a reasonable purchase among outlandish buys.

By Dianna Christie • March 9, 2020

Jeep leans on fans, multichannel campaign to build off-road community

With more than 13 million social media followers, the brand looks to strengthen its emotional connection with fans to drive interest in the Wrangler.

By Dianna Christie • March 6, 2020

P&G's SK-II, Simone Biles battle online trolls in epic animated series

A Times Square takeover promoted the effort that draws on Japanese culture to depict fantastical recreations of six Olympic athletes' experiences.

By Peter Adams • March 5, 2020

Jägermeister sponsors NHL video series on social

"Men in Blazers on Ice" airs every Wednesday on the league's YouTube, Twitter, Instagram and Facebook channels.

By Robert Williams • March 5, 2020