Quibi raises $750M as start date looms

The mobile video startup will use the additional funds to expand its programming and support technical development.

By Robert Williams • March 5, 2020

Jaguar taps James Bond credits director for new ad campaign

A series of six ads combines live-action footage with CGI to show the new F-TYPE sports car racing alongside wild horses, among other feats. 

By Dianna Christie • March 4, 2020

Lay's calls on Lionel Messi, Lieke Martens for soccer tournament spot

The players star in a 60-second spot, behind-the-scenes footage and special-edition packaging ahead of the UEFA Champions League final.

By Dianna Christie • March 4, 2020

Chili's celebrates 45th birthday with debut TikTok challenge

The casual dining chain is establishing a foothold on TikTok after seeing its brand mentioned 10 million times in organic posts.

By Robert Williams • March 3, 2020

ViacomCBS showcases Pluto TV refresh with $30M campaign amid growing competition

The ad-supported OTT service also introduced an updated interface to help viewers find movies, shows and on-demand programming.

By Robert Williams • March 3, 2020

Dunkin' drafts 'Cheer' star for Instagram sweepstakes

Gabi Butler, the all-star cheerleader who appears in the Netflix docu-series, will post a special "Dunkin' cheer" to the company's account.

By Robert Williams • March 3, 2020

Hefty taps world's strongest man for 1st sustainability-focused campaign

Humorous videos of Martins Licis pulling a plane highlight how the brand has helped convert 300 tons of hard-to-recycle plastics into valuable resources.

By Dianna Christie , Natalie Black (Koltun) • March 3, 2020

Gen Z relies on influencers for purchase decisions, Kantar says

Almost half of young adults have made a purchase decision based on an influencer's recommendation.

By Robert Williams • March 2, 2020

Callaway Golf's shoppable video ad drives click throughs, cuts bounce rate

Targeted audiences were divided into baby boomer/Gen X and millennial/Gen Z​ cohorts to gather data about product interest by age group and club category.

By Dianna Christie • March 2, 2020

Avocados From Mexico teams with MyFitnessPal on healthy eating challenge

By submitting an email address and mobile number, fans can engage with "Cooking Healthy with Thalía" via text, email and voice message.

By Robert Williams • March 2, 2020

Sonic Drive-In shifts away from '2 Guys' to showcase real families

The chain's first work with new agency Mother includes a brand identity refresh that focuses on real people.

By Dianna Christie • March 2, 2020

New Balance debuts Kawhi Leonard-starring ads to support new NBA partnership

A campaign profiling athletes launches as the apparel brand strikes a multiyear deal to become an official global marketing partner of the league.

By Dianna Christie • Feb. 28, 2020

TikTok to grow 22% to 45M US users this year, eMarketer says

TikTok's growth rate has slowed, but more than one-fifth of U.S. social media users are expected to look at the app at least once a month in 2020. 

By Robert Williams • Feb. 28, 2020

Vimeo launches video editing tools for small businesses

A new suite of tools lets companies publish social-optimized videos across platforms and monitor results within a single hub.

By Tatiana Walk-Morris • Feb. 27, 2020

Burberry merges Google Search with AR for shopping inspiration

A new tool lets luxury shoppers see an augmented reality version of products found through Google Search.

By Robert Williams • Feb. 27, 2020

Skyy Vodka pilots Mindshare's private LGBTQ ad marketplace

The new platform is designed to address biases that can result from brand safety tools in media buying.

By Dianna Christie • Feb. 27, 2020

NBCUniversal ramps up ad business around CTV, OTT

The new video advertising business comes as marketers shift their media budgets from local spot TV advertising toward streaming platforms.

By Robert Williams • Feb. 27, 2020

Dove addresses teen body image issues with mobile video series

Helmed by Lena Waithe, the "Girls Room" effort supports Unilever's recent plans to ramp up investments in purpose-driven marketing.

By Dianna Christie • Feb. 27, 2020

PepsiCo's Pure Leaf tea subverts classic fairy tales with Amy Poehler

A digital content series narrated by the "Parks and Recreation" star comes as part of a larger campaign encouraging women to say "no."

By Peter Adams • Feb. 26, 2020

The Trade Desk explains programmatic offering in humorous campaign

Directed by comedian Neal Brennan, two short films highlight the limitations of walled gardens.

By Robert Williams • Feb. 26, 2020

Noosa tries ASMR, 'oddly satisfying' videos to elevate yogurt brand's positioning

The brand's first campaign with its new agency and parent company uses "luscious food photography" to maintain a sense of playfulness.

By Dianna Christie • Feb. 26, 2020

Uber breaks into ad publishing through OOH display deal with Adomni

The ride-hailer launched a new division to support the initiative, which aims to install displays on thousands of cars in three cities by April 1.

By Peter Adams • Feb. 25, 2020

Ruby Love's 'Period Pal' aims to tackle taboo in debut campaign

Debuting ahead of Women's History Month, the effort is well-timed to boost brand awareness while working to normalize conversations about menstruation.

By Natalie Black (Koltun) • Feb. 25, 2020

Ikea pushes Swedish dreams in National Sleep Awareness Month promotion

An in-store sleepover, Giphy content and a sweepstakes with Fooji are part of the latest extension to the retailer's sleep-themed marketing.

By Dianna Christie • Feb. 25, 2020

Gatorade taps sports legends for global 'GOAT Camp' campaign

PepsiCo is following through on plans to put more marketing muscle into its "classic brands" with an effort featuring Michael Jordan, Serena Williams, Lionel Messi and Usain Bolt.

By Robert Williams • Feb. 25, 2020