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Retrieved from Burger King on February 19, 2020
Burger King's moldy Whopper ad sparks visceral reactions, but scores on subversion
An analysis found the gross-out concept underperformed in areas such as stoking desire, but successfully captured attention above category benchmarks.
By Peter Adams • Feb. 24, 2020 -
Liquid Death water promotes recyclable packaging with demons in hell
The water brand pushes an alternative to plastic bottles in an edgy new campaign that lands in advance of its national Whole Foods rollout.
By Dianna Christie • Feb. 24, 2020 -
Jack Daniel's documentary hits 850 theaters in May
"Chasing Whiskey: The Untold Story of Jack Daniel's" was filmed in five countries to show the brand's global appeal and will run for one night only.
By Robert Williams • Feb. 24, 2020 -
Deep Dive
Why marketers must evolve their outlook on gender — or lose out
From consumer campaigns to product design, the adoption of less narrow, binary definitions of gender could be critical to growth and winning over audiences like Gen Z.
By Peter Adams • Feb. 24, 2020 -
Tecate shifts focus to Mexican-American heritage, leaving macho messaging in rearview
To position itself as culturally relevant, the brand is launching an extensive campaign and dropping its boxing sponsorships to focus on soccer and music.
By Peter Adams • Feb. 21, 2020 -
Mucinex's latest TikTok challenge boasts more than 560M views
The cough medicine enlisted a team from "So You Think You Can Dance" to choreograph dance moves for its #BeatTheZombieFunk challenge.
By Robert Williams • Feb. 21, 2020 -
Twitch will boost monthly users 14% to 37.5M this year, eMarketer predicts
The Amazon-owned livestreaming platform will continue growing to hit 47 million viewers by 2023, according to the researcher.
By Robert Williams • Feb. 21, 2020 -
Wayfair taps Kelly Clarkson as brand ambassador for fresh campaign
In a series of ads, the former "American Idol" star and "The Voice" coach will unpack boxes and demonstrate the ease of online furniture shopping.
By Dianna Christie • Feb. 21, 2020 -
Retrieved from PepsiCo on February 20, 2020
Pepsi links gamified AR to packaging, social as part of global soccer push
Users who scan QR codes can activate virtual versions of stars like Lionel Messi and Paul Pogba and pit them in a game of keepie uppie.
By Peter Adams • Feb. 20, 2020 -
Sea Shepherd creates AR documentary to highlight dolphin plight
The immersive content demonstrates how commercial fishing hurts a protected species.
By Robert Williams • Feb. 20, 2020 -
What the Aflac Duck can teach marketers about taking creative risks
After 20 years, the mascot still holds lessons around experimentation, brand evolution and launching a company into the zeitgeist after struggling for recognition.
By Chris Kelly • Feb. 20, 2020 -
Buffalo Wild Wings rebrands Bone Thugs-N-Harmony as Boneless Thugs-N-Harmony
Through the name change, a behind-the-scenes video and related merch, the effort builds a story around a menu item and a legendary hip-hop group.
By Dianna Christie • Feb. 20, 2020 -
Retrieved from Burger King on February 19, 2020
Burger King promotes moldy Whopper as part of 'real food' push
A subversive video celebrating the removal of artificial preservatives from the Whopper shows a time-lapse of a burger rotting.
By Peter Adams • Feb. 19, 2020 -
Chili's wants you to 'laugh so hard you pee a little' with new campaign
Focusing on its on-premise experience, the Brinker International chain dabbles in ASMR, experiential marketing and more.
By Dianna Christie • Feb. 19, 2020 -
YouCam features runway beauty trends via AI, AR tech
The augmented reality beauty company teamed up with PRIV to highlight makeup looks from Fashion Week.
By Tatiana Walk-Morris • Feb. 18, 2020 -
Subaru accelerates storytelling for Outback with BuzzFeed, YouTube mini-series
Digital content integrations, including an interactive video quiz, extend a TV campaign focused on emotional storytelling.
By Dianna Christie • Feb. 18, 2020 -
HQ Trivia shuts down as investors withdraw support
The game's closure brings an end to a tumultuous two-and-a-half-year history for the pioneer of livestreamed video.
By Robert Williams • Feb. 18, 2020 -
Domino's taps Norm from 'Cheers' to promote new pickup feature
An ad integrates classic footage from the TV show to stoke consumers' nostalgia and highlight tech that knows customers' names.
By Dianna Christie • Feb. 18, 2020 -
Kraft Heinz to boost media spending by 30% while cutting agencies
A focus on bigger brands that have more momentum and better margins comes as sales fell for the fourth straight quarter.
By Robert Williams • Feb. 14, 2020 -
Outfront's OOH campaign sends virtual valentines via Instagram
Commuters can scan heart-shaped QR codes on digital billboards to activate an AR filter in Instagram Stories.
By Robert Williams • Feb. 14, 2020 -
Pearl Jam animates the moon with mobile for new single drop
Visiting a microsite will activate a web-based immersive experience for the upcoming song "Superblood Wolfmoon."
By Robert Williams • Feb. 14, 2020 -
Sweetgreen taps celeb chef David Chang to promote new sustainable salad
The Momofuku founder stars in a humorous video series alongside fish puppets to discuss the new environmentally friendly kelp offering.
By Dianna Christie • Feb. 14, 2020 -
Android could surpass iOS in app revenue this year, Liftoff says
Advertising on Android apps is less expensive than on iOS apps, while engagement rates for video ads are similar on the platforms.
By Robert Williams • Feb. 13, 2020 -
Dessert brand Gü links social, DOOH ads for music-minded Valentine's campaign
Noble Foods' U.K. company will select tweets swapping its name in instead of "you" in famous song lyrics to display on a billboard at Waterloo Station.
By Robert Williams • Feb. 13, 2020 -
New breed: How the Westminster Kennel Club figured out TikTok
Ahead of its annual dog show, the 143-year-old brand added the buzziest social media platform to its arsenal.
By Chris Kelly • Feb. 13, 2020
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