TikTok revenue surges fivefold as global downloads hit 738M

The app's lifetime downloads reached 1.65 billion, making it one of the most popular apps in the world.

By Robert Williams • Jan. 21, 2020

Doritos taps Lil Nas X as sheriff of 'The Cool Ranch' in Super Bowl push

This is the first time the Frito-Lay brand has focused the spotlight on Cool Ranch in an ad during the big game.

By Dianna Christie • Jan. 21, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

In-app programmatic buying platform Dataseat launches with $2.3M in funding

The startup helps advertisers manage mobile app campaigns in-house and works with Social Point, Jam City and M&C Saatchi Performance.

By Robert Williams • Jan. 17, 2020

Cheetos kicks off 2020 master brand campaign with Super Bowl spot

MC Hammer shows up to help the PepsiCo Frito-Lay snack brand give its distinctive orange dust an official name.

By Dianna Christie • Jan. 17, 2020

Saucony buys digital Super Bowl spot focused on sustainability

During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.

By Dianna Christie • Jan. 17, 2020

Verizon, TurboTax sponsor Twitch Rivals esports tournament

The telecom giant is showcasing next-generation 5G mobile service as the presenting sponsor of the tournament.

By Robert Williams • Jan. 17, 2020

A trio of takeaways from CES 2020 for mobile marketers

From showcasing 5G to short-form video, the show once again proved to be center stage for the world's innovations that will define the next pinnacle in smarter living through technology, writes Airship's Mike Herrick.

By Mike Herrick • Jan. 17, 2020

Panda Express celebrates Lunar New Year with social AR

Available on Facebook and Instagram, the virtual filters highlight different cultural traditions like red envelope gift-giving.

By Robert Williams • Jan. 16, 2020

Heineken enlists James Bond to push non-alcoholic beer

The new campaign for Heineken 0.0 comes as many consumers cut back on alcoholic beverages in January.

By Dianna Christie • Jan. 16, 2020

CTV extends audience reach while boosting engagement, study says

The analysis of 60 million interactive impressions across a number of major brands found that CTV effectively reaches cord-cutters and cord-nevers.

By Robert Williams • Jan. 16, 2020

Under Armour taps celebrity athletes for global ad campaign

The new brand platform comes as CEO Kevin Plank steps down and the SEC investigates the company.

By Dianna Christie , Daphne Howland • Jan. 15, 2020

Paramount debuts virtual makeup try-ons for 'Like A Boss' promo

The AR activation ties into the film, which tells the story of two friends who start a beauty company that's taken over by a cosmetics mogul.

By Robert Williams • Jan. 14, 2020

Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad

The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years.

By Dianna Christie • Jan. 14, 2020

Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich

The Beyond Meat ambassador is featured in a new TV ad as part of a broader campaign that includes an online pop-up shop.

By Dianna Christie • Jan. 14, 2020

Bud Light throws spotlight on hard seltzer as 'Dilly Dilly' era ends

The debut campaign for Bud Light Seltzer launches around the NFL playoffs with ads taking place in a new setting of Seltzer, Pennsylvania.

By Peter Adams • Jan. 10, 2020

Mastercard app highlights loyalty rewards with AR portals

Immersive 3D portals showcase cardholder features such as shopping and loyalty rewards.

By Robert Williams • Jan. 10, 2020

Planet Fitness' 2020 spot takes the 'bullfit' out of exercise

A new ad counters the fitness industry's competitiveness and aims to appeal to people focused on their New Year's resolutions.

By Dianna Christie • Jan. 10, 2020

Campaign Trail: Equinox finds purpose by subverting Narcissus myth

The New Year's spot appears to romanticize vanity, but its creators hope the underlying message has some muscle.

By Natalie Black (Koltun) • Jan. 10, 2020

Quibi introduces tech for combining horizontal and vertical viewing

T-Mobile subscribers will receive the streaming service bundled with their cellular plans, while Google is working to optimize it for Pixel smartphones.

By Robert Williams • Jan. 9, 2020

What were the most empowering, funniest and coolest video ads of 2019?

Nike, Pandora and Allstate are among the brands most successfully appealing to consumers with purpose, humor or style, according to Ace Metrix.

By Dianna Christie • Jan. 9, 2020

Panera hires Phyllis from 'The Office' to address angry tweets

Actress Phyllis Smith read comments from disgruntled customers after the chain pulled onion soup from its menu.

By Robert Williams • Jan. 9, 2020

Twitter adds video to Promoted Trends takeover ads

Users will see Promoted Trend Spotlight ads the first two times they tap on the Explore tab each day. 

By Robert Williams • Jan. 8, 2020

Ad-supported streaming could benefit as consumers balk at subscription costs, study says

As cord cutters look to limit subscription fees, an opportunity grows for advertisers delivering relevant content.

By Dianna Christie • Jan. 8, 2020

AR and VR will drive omnichannel 2.0

As access and adoption rise, immersive tech has the potential to bridge the gap between store and home, writes Nielsen Global Connect's John Tavolieri.

By John Tavolieri • Jan. 8, 2020

Why USA Today's Ad Meter will get the Super Bowl wrong — again

The system is an outlier in a comparison of different Super Bowl advertiser performance metrics that also highlights the need to assess offline buzz.

By Ed Keller • Jan. 8, 2020