Fox adds commercial time to Super Bowl amid strong marketer demand

Flexible "floater" slots will appear during unplanned breaks in gameplay to provide organic interruptions in the biggest live event of the year.

By Robert Williams • Jan. 27, 2020

Banana Republic celebrates artistic visionaries in campaign for Black History Month

The "Color-Full" campaign is the first to come out of Gap Inc.'s Color Proud Council, which attempts to bring a range of voices to its teams and productions.

By Dianna Christie • Jan. 24, 2020

Campaign Trail: The US Census Bureau urges America to take action with 1,000 ads

The creative, developed by agency VMLY&R, spans 13 languages, a dozen partners and focuses on multicultural outreach to urge participation in the 2020 census.

By Natalie Black (Koltun) • Jan. 24, 2020

Marketers unify to stop flow of ad revenue to 'harmful' content

Even with the backing of some of the world's biggest marketers, including P&G, Mars and PepsiCo, GARM's goals might not be realized in the near future.

By Robert Williams • Jan. 24, 2020

Dunkin' challenges Instagram users to design cold brew sweaters

Hockey fans can enter to win a personalized sweater as part of the chain's "Talkin' Hockey" campaign debuting around the NHL's All-Star Weekend.

By Robert Williams • Jan. 23, 2020

How Verizon links 5G to its ongoing first responder homage

For the first Super Bowl with in-stadium 5G, the telecom returns to messaging from previous games and ties it to the future.

By Chris Kelly • Jan. 23, 2020

Planters kills off Mr. Peanut, plans Super Bowl funeral ad

The Kraft Heinz brand looks to keep the social media conversation going before, during and after its big game spot.

By Dianna Christie • Jan. 23, 2020

Old Spice returns to roots for 10th anniversary of 'Smell Like a Man, Man' campaign

In an ad that targets younger audiences, the iconic brand character "Old Spice Guy" is back as an embarrassing dad.

By Dianna Christie • Jan. 23, 2020

Super Bowl viewing shifts to connected devices, study finds

The percentage of viewers who said they'll watch the big game on a smartphone rose to 11% from 7% last year.

By Robert Williams • Jan. 22, 2020

DoubleVerify rolls out certification program to address CTV ad fraud

Amobee, MediaMath, SpotX, The Trade Desk and AT&T's Xandr are the first ad-tech platforms to receive the certification.

By Robert Williams • Jan. 22, 2020

Ford focuses on black women with 'Built Phenomenally' campaign

Created by and for black women, the new campaign illustrates the carmaker's commitment to inclusive representation in its advertising.

By Dianna Christie • Jan. 22, 2020

Instagram deprecates IGTV button as mobile streaming bet fails to take off

Launched with major fanfare two years ago, the feature has seen slim user adoption and a lack of monetization options for creators.

By Peter Adams • Jan. 21, 2020

TikTok revenue surges fivefold as global downloads hit 738M

The app's lifetime downloads reached 1.65 billion, making it one of the most popular apps in the world.

By Robert Williams • Jan. 21, 2020

Doritos taps Lil Nas X as sheriff of 'The Cool Ranch' in Super Bowl push

This is the first time the Frito-Lay brand has focused the spotlight on Cool Ranch in an ad during the big game.

By Dianna Christie • Jan. 21, 2020

In-app programmatic buying platform Dataseat launches with $2.3M in funding

The startup helps advertisers manage mobile app campaigns in-house and works with Social Point, Jam City and M&C Saatchi Performance.

By Robert Williams • Jan. 17, 2020

Cheetos kicks off 2020 master brand campaign with Super Bowl spot

MC Hammer shows up to help the PepsiCo Frito-Lay snack brand give its distinctive orange dust an official name.

By Dianna Christie • Jan. 17, 2020

Saucony buys digital Super Bowl spot focused on sustainability

During a previous connected TV media buy, the brand saw a 29% uptick in search volume and high number of visits to its website.

By Dianna Christie • Jan. 17, 2020

Verizon, TurboTax sponsor Twitch Rivals esports tournament

The telecom giant is showcasing next-generation 5G mobile service as the presenting sponsor of the tournament.

By Robert Williams • Jan. 17, 2020

A trio of takeaways from CES 2020 for mobile marketers

From showcasing 5G to short-form video, the show once again proved to be center stage for the world's innovations that will define the next pinnacle in smarter living through technology, writes Airship's Mike Herrick.

By Mike Herrick • Jan. 17, 2020

Panda Express celebrates Lunar New Year with social AR

Available on Facebook and Instagram, the virtual filters highlight different cultural traditions like red envelope gift-giving.

By Robert Williams • Jan. 16, 2020

Heineken enlists James Bond to push non-alcoholic beer

The new campaign for Heineken 0.0 comes as many consumers cut back on alcoholic beverages in January.

By Dianna Christie • Jan. 16, 2020

CTV extends audience reach while boosting engagement, study says

The analysis of 60 million interactive impressions across a number of major brands found that CTV effectively reaches cord-cutters and cord-nevers.

By Robert Williams • Jan. 16, 2020

Under Armour taps celebrity athletes for global ad campaign

The new brand platform comes as CEO Kevin Plank steps down and the SEC investigates the company.

By Dianna Christie , Daphne Howland • Jan. 15, 2020

Paramount debuts virtual makeup try-ons for 'Like A Boss' promo

The AR activation ties into the film, which tells the story of two friends who start a beauty company that's taken over by a cosmetics mogul.

By Robert Williams • Jan. 14, 2020

Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad

The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years.

By Dianna Christie • Jan. 14, 2020