Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich

The Beyond Meat ambassador is featured in a new TV ad as part of a broader campaign that includes an online pop-up shop.

By Dianna Christie • Jan. 14, 2020

Bud Light throws spotlight on hard seltzer as 'Dilly Dilly' era ends

The debut campaign for Bud Light Seltzer launches around the NFL playoffs with ads taking place in a new setting of Seltzer, Pennsylvania.

By Peter Adams • Jan. 10, 2020

Mastercard app highlights loyalty rewards with AR portals

Immersive 3D portals showcase cardholder features such as shopping and loyalty rewards.

By Robert Williams • Jan. 10, 2020

Planet Fitness' 2020 spot takes the 'bullfit' out of exercise

A new ad counters the fitness industry's competitiveness and aims to appeal to people focused on their New Year's resolutions.

By Dianna Christie • Jan. 10, 2020

Campaign Trail: Equinox finds purpose by subverting Narcissus myth

The New Year's spot appears to romanticize vanity, but its creators hope the underlying message has some muscle.

By Natalie Black (Koltun) • Jan. 10, 2020

Quibi introduces tech for combining horizontal and vertical viewing

T-Mobile subscribers will receive the streaming service bundled with their cellular plans, while Google is working to optimize it for Pixel smartphones.

By Robert Williams • Jan. 9, 2020

What were the most empowering, funniest and coolest video ads of 2019?

Nike, Pandora and Allstate are among the brands most successfully appealing to consumers with purpose, humor or style, according to Ace Metrix.

By Dianna Christie • Jan. 9, 2020

Panera hires Phyllis from 'The Office' to address angry tweets

Actress Phyllis Smith read comments from disgruntled customers after the chain pulled onion soup from its menu.

By Robert Williams • Jan. 9, 2020

Twitter adds video to Promoted Trends takeover ads

Users will see Promoted Trend Spotlight ads the first two times they tap on the Explore tab each day. 

By Robert Williams • Jan. 8, 2020

Ad-supported streaming could benefit as consumers balk at subscription costs, study says

As cord cutters look to limit subscription fees, an opportunity grows for advertisers delivering relevant content.

By Dianna Christie • Jan. 8, 2020

AR and VR will drive omnichannel 2.0

As access and adoption rise, immersive tech has the potential to bridge the gap between store and home, writes Nielsen Global Connect's John Tavolieri.

By John Tavolieri • Jan. 8, 2020

Why USA Today's Ad Meter will get the Super Bowl wrong — again

The system is an outlier in a comparison of different Super Bowl advertiser performance metrics that also highlights the need to assess offline buzz.

By Ed Keller • Jan. 8, 2020

News Corp sells Unruly video ad platform to Tremor

Tremor will have the right to sell outstream video for three years on more than 50 News Corp titles in the U.K., U.S. and Australia.

By Robert Williams • Jan. 7, 2020

Olay's 2nd go at Super Bowl advertising looks to close game's gender gap

Procter & Gamble's skincare brand is running a spot with an all-female cast that was developed with a women-owned agency.

By Peter Adams • Jan. 7, 2020

BBC America invades living rooms with 'Doctor Who' AR commercial

A special ad break showed a QR code that viewers could scan with their smartphone to see virtual imagery from the show.

By Robert Williams • Jan. 7, 2020

Cadillac, Amazon showcase cloud-based car shopping concept at CES

ZeroLight's technology and Amazon's platform deliver personalized and 3D interactive experiences throughout the car buying journey.

By Dianna Christie • Jan. 7, 2020

Esports outlook 2020: What brands need to become winning players

Non-endemic brands are becoming more active, influencers are getting proper management and tech is letting new platforms emerge.

By Shane Schick • Jan. 7, 2020

Secret's Golden Globe spot extends female empowerment theme with original music

The P&G brand builds on its "All Strength, No Sweat" campaign with a star-studded ad featuring modern women.

By Dianna Christie • Jan. 6, 2020

TikTok Q4 revenue quadruples to $50M, Apptopia estimates

The gain trumps in-app purchases from the prior quarter, when the app generated about $20 million.

By Robert Williams • Jan. 6, 2020

5 trends that will move mobile marketing in 2020

2019's top disruptors and technologies will continue to shape the landscape, while influencer marketing faces new challenges.

By Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020

7 trends that show 2020 will be a make-or-break year for marketers

Expectations are rising around everything from sustainability to data privacy, and some areas, like media buying and CMO strategies, will reach an inflection point, experts said.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 6, 2020

Cadent acquires 4Info to beef up cross-screen targeting

Ad-tech consolidation continues as the CTV and OTT space heats up. 

By Dianna Christie • Jan. 3, 2020

Atkins extends Rob Lowe deal with 'Any Questions?' series

A video campaign answers user-submitted queries and aims to attract New Year's resolution dieters.

By Dianna Christie • Jan. 3, 2020

Pepsi uncaps 1st permanent US tagline in 2 decades

"That's What I Like" looks to strengthen the soft drink marketer's brand heading into a new decade, and features "music-forward" ads.

By Peter Adams • Jan. 2, 2020

Volkswagen bids farewell to Beetle with #TheLastMile campaign

An influencer campaign debuting on New Year's Eve urges fans to share their favorite moments with the iconic car on social media.

By Robert Williams • Jan. 2, 2020