Booking.com campaign pushes New Year's resolution-themed travel

The #BookYourResolution suites offer rooms themed around being more active, learning to dance and more.

By Dianna Christie • Jan. 2, 2020

Miller64 taps into Dry January trend to win over millennials

The low-calorie, low-alcohol brew pushes a "Dry-ish January" with "Succession" actor Nicholas Braun.

By Dianna Christie • Jan. 2, 2020

Mobile games sparked 60% of 2019 global game revenue, study finds

Separate research found consumer spending on mobile games rose 8% to $210 million on Christmas Day.

By Robert Williams • Jan. 2, 2020

Honda's Rose Parade float springs to life in Snapchat AR

Parade attendees and at-home viewers could see the carmaker's immersive content in the image-messaging app.

By Robert Williams • Dec. 30, 2019

Mucinex, Delsym tell holiday tales in animated social video ads

The Reckitt Benckiser brands of cough medicine posted videos to channels such as Facebook, Instagram and YouTube.

By Robert Williams • Dec. 23, 2019

NFL's audience on Twitch livestream rises 45% from last year

Co-streaming and reactions from viewers made up 50% of total watched content related to "Thursday Night Football" on the Amazon-owned platform.

By Robert Williams • Dec. 23, 2019

Facebook quietly bought a startup to bring live video shopping to Marketplace

Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported.

By Peter Adams • Dec. 20, 2019

L'Oréal's Garnier blends hair color try-ons with Google Lens

Some Walmart locations will have in-store displays to demonstrate how to use the AR- and AI-powered service.

By Robert Williams • Dec. 20, 2019

Study: 94% of free mobile games have in-game ads as developers fortify strategies

Concerns that ads degrade the user experience continue to ebb amid growing acceptance among hardcore gamers, not just casual ones.

By Robert Williams • Dec. 20, 2019

Coke, McDonald's logos deliver AR content via Snapchat Scan

First launched in April, the visual search feature is being piloted by two major marketers.

By Robert Williams • Dec. 20, 2019

Campaign Trail: LVMH label Loewe defies Christmas cliches in quirky holiday spot

The luxury line​ merged stop-motion animation and live action shots for a fantastical campaign that evokes an "Alice in Wonderland" charm.

By Natalie Black (Koltun) • Dec. 20, 2019

Budweiser resurrects classic 'Whassup' ad on Instagram Stories

To celebrate the campaign's 20th anniversary, the Anheuser-Busch flagship looks to create the world's longest chain of people saying "Whassup."

By Dianna Christie • Dec. 20, 2019

Rubicon Project, Telaria complete merger to seize on booming CTV space

The deal creates the industry's largest independent sell-side platform, which intends to better compete with Google and Facebook.

By Peter Adams • Updated April 1, 2020

Neiman Marcus unwraps 3-minute shoppable video starring Taraji P. Henson

The entertaining video turns a playful branding message into a direct marketing push to "Shop Now."

By Dianna Christie • Dec. 19, 2019

Winter wonderland: Giant Food Stores pilots augmented reality game

The program, called Snowflake Search, lets kids and adults find hidden characters throughout the store and collect reward points along the way.

By Krishna Thakker • Dec. 19, 2019

Coke leverages Google's search data to prove the holiday spirit grows stronger

A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season.

By Peter Adams • Dec. 18, 2019

Universal Music releases dual-phone video for Post Malone on Spotify

The vertical videos for the song "Circles" are divided into two parts that are synchronized to show a continual story when phones are placed side by side.

By Robert Williams • Dec. 18, 2019

Doritos, Lay's, Tostitos and Cheetos team up in football-themed campaign

Frito-Lay taps NFL stars and signature brands as it gears up for what's expected to be a busy snack sales season leading up to the Super Bowl.

By Dianna Christie • Dec. 18, 2019

Super Bowl spots and celebs lead YouTube's top ads of 2019

Amazon, Hyundai, Doritos and Nike made six of the top 10 most-viewed ads.

By Dianna Christie • Dec. 17, 2019

Snickers kicks off EA's Madden NFL esports tournament

The Mars candy will star in highlight packages and branded studio segments during the Madden NFL 20 Club Championship on Twitch, YouTube and ESPN's mobile app.

By Robert Williams • Dec. 17, 2019

'Star Wars' starships invade the skies in Samsung mobile campaign

The Samsung Members app lets Galaxy smartphone owners see geolocated AR content inspired by "The Rise of Skywalker."

By Robert Williams • Dec. 17, 2019

Dior lights up holiday collection with 1st Instagram makeup filter

Unlike other virtual try-ons that demonstrate cosmetics to mobile consumers, Dior Makeup's face filter adds a fireworks effect to selfies.

By Robert Williams • Dec. 17, 2019

'Top Gun' pilots Snapchat's new trailer reaction lens

Paramount Pictures is letting users share and virtually decorate their responses to a new preview for "Top Gun: Maverick."

By Robert Williams • Dec. 17, 2019

Super Bowl LIV: Tracking every ad for 2020's big game

Catch up on every ad from the big game, including surprises by Planters, Jeep and Tide.

By Nami Sumida • Updated Feb. 3, 2020

Facebook now uses Oculus VR data for ad targeting

The ad targeting only affects people who log into Oculus with their Facebook account, allowing more data sharing.

By Robert Williams • Dec. 16, 2019