Report: Amazon cuts Dataxu's access to Fire TV inventory

Roku's recent acquisition of Dataxu turned up the heat on its competition with Amazon for domination of the OTT space.

By Dianna Christie • Dec. 16, 2019

Cosmopolitan hosts mobile watch party for Netflix's 'You'

The magazine will share behind-the-scenes info on viewers' smartphones as they stream the show.

By Robert Williams • Dec. 16, 2019

WWE teams with TikTok on wrestling video themes

Users can add entrance themes from the company's star wrestlers to their videos on the buzzy platform.

By Robert Williams • Dec. 16, 2019

New AVOD services in 2020 will bring more ad inventory, report says

Platform debuts like Disney+ and Apple TV+ open up additional ad inventory, meaning more opportunities for marketers to get in front of viewers.

By Dianna Christie • Dec. 16, 2019

Kellogg, Maker's Mark test Hulu's new ad format that rewards binge watching

Cheez-It Snap'd and Sparkle paper towels are piloting messages that offer the next episode ad-free when a binge session is in progress.

By Dianna Christie • Dec. 13, 2019

Amazon shares secret 'Star Wars' video via app, Alexa

Customers can find the landing page by saying, "Alexa, the Force will be with you always."

By Robert Williams • Dec. 13, 2019

Conductor buys content firm back from WeWork

The company is now owned by its leadership and employees following a period of growth under WeWork's oversight.

By Dianna Christie • Dec. 13, 2019

Disney+ secures $20M in app revenue in 1st month

The media giant's streaming app averages 9.5 million users a day, 84% of whom are in the U.S., Apptopia found.

By Robert Williams • Dec. 12, 2019

Instagram influencer marketing activity jumps 48%, study finds

The number of Instagram Stories posts per influencer rose 20% this year, pointing to the format's growing popularity. 

By Robert Williams • Dec. 12, 2019

'Rick and Morty' warps to Super Bowl with Pringles spot, product tie-in

A 30-second ad for the Kellogg brand is being developed with the series' creators, and an integrated campaign will run through 2020.

By Peter Adams • Dec. 11, 2019

Vizio creates new business unit to sell ads directly to marketers

The connected TV maker is now working to snag a slice of the OTT video opportunity by offering ad space on the devices it already sells.

By Dianna Christie • Dec. 11, 2019

SodaStream parodies ASMR videos with Jonathan Van Ness

Timed for the holidays, the video promises to help viewers relax during a stressful time of year.

By Dianna Christie • Dec. 11, 2019

Vistaprint holiday campaign blends influencers, YouTube Shopping Shelf

A scrolling tool appears beneath videos so viewers can directly buy Vistaprint's envelopes, seals and mailing labels.​

By Dianna Christie • Dec. 10, 2019

TikTok's top 100 viral videos of 2019 showcase diversity of its content

A year-end campaign across social media highlights well-established creators as well as relative newcomers who have moved up the platform's ranks.

By Robert Williams • Dec. 10, 2019

Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot

The marketer moved quickly to capitalize on the exercise bike brand's misfire with its own ad starring the same actress gaining millions of views on social.

By Dianna Christie • Dec. 9, 2019

Torrid targets curvy consumers with confidence-centered video series

Actress Barbie Ferreira keeps her cool despite getting locked out in her underwear in Torrid's first of four spots.

By Dianna Christie • Dec. 9, 2019

YouCam's holiday contest showcases updated photo-editing tools

The app's holiday photo challenge urges users to create and share photos for a chance to win a free subscription for a year.

By Robert Williams • Dec. 9, 2019

The Mobile Marketer Awards for 2019

From Burger King to TikTok, these are the companies and executives that shaped the mobile marketing industry this year.

Dec. 9, 2019

Marketer of the Year: Burger King

The fast food giant drummed up loyalty by dunking on rivals, wedging into timely pop culture moments and driving app downloads through smartphone-centric campaigns.

By Natalie Black (Koltun) • Dec. 9, 2019

Executive of the Year: Chris Brandt, Chipotle

Since 2018, the QSR chain's CMO helped turn around the ship with a mobile-first approach centered on making the brand more culturally relevant.

By Chris Kelly • Dec. 9, 2019

Disruptor of the Year: TikTok

The Chinese-owned social video app has been a hit with marketers thanks to its rapid growth, youthful user base and knack for virality.

By Chris Kelly • Dec. 9, 2019

Campaign Trail: Lagunitas keeps it weird with TV shopping network parody

The beer brand's CMO explains how it tapped into the branded merchandise trend while highlighting employees in a cheeky video series that promotes its IPAs moving to cans.

By Natalie Black (Koltun) • Dec. 6, 2019

Will personalization's role in marketing shrink as challenges grow?

Gartner predicts 80% of marketers will drop personalization in five years while the ANA named "personalization" its marketing word of the year, highlighting the tactic's appeal and challenges.

By Barry Levine • Dec. 6, 2019

Serena Williams serves shoppable videos via Verizon Media

The tennis star's "Everybody, Every Body" series shows off her S by Serena fashion line on Yahoo Shopping.

By Robert Williams • Dec. 6, 2019

Pantene supports LGBTQ+ folks with 'Going Home for the Holidays' series

This purpose-driven holiday campaign speaks to the 44% of LGBTQ+ people who feel they can't come home as their true selves.

By Barry Levine • Dec. 6, 2019