Video: Page 93
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E.l.f. Cosmetics highlights diversity with brand messaging revamp
A video manifesto centered around "e.l.f.isms," influencer collaborations and an upcoming packaging refresh round out the campaign.
By Tatiana Walk-Morris • June 26, 2019 -
AB InBev's Ritas brand calls out sexist language in new campaign
#NeverApologize is the latest effort from an Anheuser-Busch brand to target millennial women.
By Tatiana Walk-Morris • June 26, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Long John Silver's 'Fishmas in July' makes splash with GIF coupons
A Spotify collection of songs about seafood and swag giveaways to fans on social media round out the chain's effort.
By Robert Williams • June 26, 2019 -
Connected TV spots make up 49% of all video ad impressions, study says
Growth in CTV's ad reach is encroaching on mobile devices, whose share of video ad impressions fell to a two-year low.
By Robert Williams • June 26, 2019 -
Sabra warns 'The Vegans are Coming' with hotline for summer barbecue hosts
Active through the Fourth of July holiday, the channel offers vegan-friendly "Rescue Kits" and messages of encouragement from celebrities.
By Peter Adams • June 25, 2019 -
'Toy Story 4' comes to life in AR on Walmart-exclusive party supplies
Characters from the film appear on a mobile screen when kids scan special party supplies with AliveLab's Mardles app.
By Robert Williams • June 25, 2019 -
Bon & Viv looks to 'ban basic' vodka sodas this summer
The AB InBev spiked seltzer brand teamed with Betches Media for a humorous look at what it means to be "basic."
By Chris Kelly , Barry Levine • June 25, 2019 -
Amazon's ad revenues to grow 470% by 2023, study finds
AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.
By Barry Levine • June 25, 2019 -
Chicago Cubs hosts 'Stranger Things' night with Snapchat AR lens
Fans who pointed their phones at Wrigley Field's marquee yesterday could see a creature virtually emerge from the "Upside Down."
By Robert Williams • June 25, 2019 -
Uniqlo launches TikTok's 1st multimarket brand campaign
People that post videos of themselves wearing Uniqlo clothing could appear on store screens and on social media.
By Robert Williams • June 24, 2019 -
AT&T, Cricket Wireless are 1st brand sponsors of 'Harry Potter' AR game
The wireless providers' stores appear as "fortresses" and "inns" in the new, highly anticipated mobile game.
By Robert Williams • June 24, 2019 -
USA Today honors moon landing anniversary with AR apps
An eight-day broadcast detailing the Apollo 11 mission will lead up to a pop-up event at the Smithsonian Institution.
By Robert Williams • June 24, 2019 -
Niantic acquires AR studio Sensible Object
Its highly anticipated "Harry Potter: Wizards Unite" AR game launches as the company expands.
By Robert Williams • June 21, 2019 -
Gatorade opens Dr. Seuss-inspired AR portal lens on Snapchat
The lens debuted during the Women's World Cup as part of its "Sisters in Sweat" initiative to urge young female athletes to keep playing sports.
By Robert Williams • June 21, 2019 -
Sprite highlights hip-hop culture with 'Thirst for Yours' campaign
The Coca-Cola brand evolves its long-running "Obey Your Thirst" campaign for a fresh cohort of young fans.
By Barry Levine • June 21, 2019 -
Column
Campaign Trail: Why Uber built a virtual city to promote a product that doesn't exist yet
Set in a computer-generated San Francisco, an integrated campaign aims to seed viewers' minds for Uber Elevate's transit vision four years before launch.
By Natalie Black (Koltun) • June 21, 2019 -
Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie
Ahead of the "Spider-Man: Far From Home" debut, the PepsiCo brand slings exclusive merchandise, while Audi flaunts product placement in a new video.
By Chris Kelly , Barry Levine • June 20, 2019 -
Hyundai test drives Live Nation's concert AR experiences
As automakers target younger generations with immersive content, the car brand will bring its new model to a music festival this fall.
By Robert Williams • June 20, 2019 -
Quibi secures $100M in ad commitments from P&G, Walmart, Google and others
The deals are category-exclusive, so P&G, for example, will be the mobile streaming service's only packaged goods advertiser at launch.
By Peter Adams • June 19, 2019 -
Pantene updates 'Don't Hate Me Because I'm Beautiful' to feature LGBTQ+ community
The revamp of an iconic 1986 ad defines a modern meaning of beautiful as P&G continues to ramp up more inclusive messaging.
By Dianna Christe • June 19, 2019 -
Sensor Tower: DAZN bests ESPN with $11.5M in May app store revenue
The subscription sports video service saw revenue 9.5 times greater than May 2018.
By Robert Williams • June 19, 2019 -
Procter & Gamble, Unilever help create 'digital safety' group
The involvement of numerous big players suggests the industry is taking the issue seriously, but comments by YouTube's CEO this week point to a hard road ahead.
By Robert Williams • June 19, 2019 -
MAC Cosmetics tries on YouTube's newest AR ad formats
In a test earlier this year, 30% of viewers virtually sampled lipstick in YouTube's iOS app, which has a "Shop" button to drive direct purchases.
By Robert Williams • June 19, 2019 -
Study: Agencies face cost, tech hurdles with AR advertising
However, 80% of agency creatives said AR is an integral part of their work and 62% see increased client demand.
By Robert Williams • June 18, 2019 -
P&G cozies up to creators as it looks to 'reinvent advertising'
The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness.
By Chantal Tode , Barry Levine • June 18, 2019
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