App Annie: Q2 shattered records with 30B app downloads, 20% revenue jump

While games comprised 35% of downloads, they generated 75% of consumer spending in the App Store and Google Play.

By Robert Williams • July 11, 2019

Jeep turns up Jeremy Renner's original music for latest summer campaign

The brand filmed the ads and a music video simultaneously, as well as a documentary that follows the "Avengers" actor's musical efforts.

By Barry Levine • July 11, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Schick promotes self-love with parody video, contest

Jackie Cruz of "Orange is the New Black" woos herself on "Feelin' Myself Island," in a parody of reality dating shows like "Love Island."

By Dianna Christe • July 10, 2019

Supercuts seeks fresh brand look with humorous campaign, technology push

New creative stars a bald "House of Cards" actor, who jealously shames people for taking their hair for granted.

By Peter Adams • July 10, 2019

Study: 18% of OTT ad inventory is fraudulent

Ad fraud concern ramps up up as OTT and social are forecast to drive spending on programmatic video ads.

By Robert Williams • July 10, 2019

Southwest Airlines adds Facebook AR filters to 'Shark Week' promo

Fans of Discovery Channel's programming can download shark-themed filters and view an episode before it airs on TV.

By Robert Williams • July 10, 2019

Product views in 'Stranger Things' valued at $15M, study says

While Netflix insists the placements weren't paid, the findings could still erase any doubts about the value of integrations with popular streaming shows. 

By Kira Barrett • Updated July 11, 2019

What's next for IGTV?

While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.

By Adam Williams • July 10, 2019

Microsoft's expansive 'Stranger Things' tie-in features retro Windows app

The software giant also plans to host Camp Know Where events that give teens a chance to participate in coding and video editing workshops.

By Robert Williams • July 9, 2019

What brands are getting wrong about AR

AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?

By Chris Kelly • July 8, 2019

9 buzzworthy campaigns that set brands apart in 2019's first half

From a shirtless Colonel Sanders to Ikea's take on the Kama Sutra, the most creative efforts blended standout messaging, digital savvy or a combination of the two to break through the noise.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019

The year of 'woke-washing': How tone-deaf activism risks eroding brands

Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.

By Peter Adams • July 8, 2019

From social commerce to TikTok: The 9 most successful mobile campaigns of 2019

Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.

By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019

Mobile marketing 2019: Key stats at the half

Breaking down the first half of the year's campaigns by the numbers.

By Natalie Black (Koltun) • July 8, 2019

Marketing 2019: Key stats at the half

Breaking down the first half of the year's campaigns by the numbers.

By Natalie Black (Koltun) • July 8, 2019

Nike scores with Women's World Cup ad, sales

The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.

By Cara Salpini • July 8, 2019

App revenue jumps 15% to hit $40B in first half of 2019

Tinder was the highest grossing non-game app with an estimated $497 million in spending, Sensor Tower found.

By Robert Williams • July 8, 2019

Beef Association 'keeps sizzlin'' with ASMR-like video campaign

To reach millennials, the long-running "Beef. It's What's For Dinner" campaign gets a refresh.

By Dianna Christe • July 8, 2019

L'Oréal brings AR makeup try-ons to WeChat

The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.

By Robert Williams • July 8, 2019

Roblox ties in 'Stranger Things' virtual items for gamers

Players can unlock series-related accessories for their avatars by solving riddles and puzzles around the show's season premiere.

By Robert Williams • July 3, 2019

Starbucks and Amazon partner on sports documentary about soccer

A new deal further cements the coffee chain's storytelling ambitions, which has included other productions like "Hingakawa" and "To Be Human."

By Dianna Christe • July 3, 2019

Shutterstock campaign, Coney Island pop-up fair join 'Stranger Things' bandwagon

With more brands looking to capitalize on the show's fervor, viewers may soon find the Upside Down has been transformed into the Land of Product Overkill.

By Barry Levine • July 2, 2019

ESPN pulls plug on WatchESPN streaming app

Content has been consolidated in the core ESPN app as competition grows in mobile sports streaming from DAZN and others. 

By Robert Williams • July 2, 2019

Brisk Tea opens 'Cans of Whup Ass' with 'Hobbs & Shaw' partnership

The campaign includes an ad by an aspiring filmmaker that features WWE star Roman Reigns, who appears in the forthcoming "Fast & Furious" spinoff.

By Barry Levine • July 2, 2019

Retailer loyalty programs ramp up experiential benefits

A new Gartner L2 report reveals that while most programs offer monetary rewards, driving emotional loyalty can build brand affinity.

By Lisa Rowan • July 1, 2019