Twitch readies 2-day live shopping show for Amazon Prime Day

Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.

By Robert Williams • July 1, 2019

Spider-Man swings by world landmarks in Snapchat's AR lenses

Sony Pictures taps into the app's "Landmarker" technology, offering users the chance to take videos with Spider-Man at specific worldwide locations.

By Robert Williams • July 1, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

P&G continues racial bias conversation with new film

Picking up where "The Talk" left off, "The Look" is yet another purpose-driven effort from the CPG giant.

By Tatiana Walk-Morris and Chris Kelly • June 28, 2019

Comic Dive: Stranger Days

Game of What? The marketing world is turned upside down as brands like Coke and Burger King rush to tie in with Netflix's hit show "Stranger Things."

By John Hazard • June 28, 2019

Gucci adds AR sneaker try-ons to its mobile app

The luxury brand developed the feature with Wannaby, whose Wanna Kicks app lets shoppers virtually try on brands like Adidas, Nike and Allbirds.

By Robert Williams • June 28, 2019

Reebok loses global marketing head who led brand refresh campaign

Melanie Boulden, who's been at the athletic wear company just over a year, is leaving for a new role at Coca-Cola's Venturing & Emerging Brands unit.

By Tatiana Walk-Morris and Peter Adams • June 28, 2019

Niantic readies live festival for new 'Harry Potter' AR game

Amid lackluster adoption in the mobile game's first week, the developer seeks to promote "Harry Potter: Wizards Unite."

By Robert Williams • June 28, 2019

Diet Coke debuts label-free cans in challenge to stereotypes

A campaign profiles a range of people, from a transgender artist to a Native American woman, as the brand builds what it claims will be a "multi-year" platform. 

By Peter Adams • June 27, 2019

Razor brand Billie wants to 'normalize' women's pubic hair at the beach

Just in time for bathing suit season, the DTC brand's "Red, White and You Do You" campaign tackles traditional razor ads.

By Barry Levine • June 27, 2019

Retailers' ad spend on YouTube drops by 20%, study says

The top spenders on YouTube so far this year include Samsung, Toyota, Geico, Disney and Walmart.

By Barry Levine • June 27, 2019

CBS Interactive looks to help brands scale AR campaigns with Unity Technologies partnership

The publisher behind apps like CBS Sports teamed with a developer whose technology powers landmark games in the space, including "Pokémon Go."

By Peter Adams • June 26, 2019

E.l.f. Cosmetics highlights diversity with brand messaging revamp

A video manifesto centered around "e.l.f.isms," influencer collaborations and an upcoming packaging refresh round out the campaign.

By Tatiana Walk-Morris • June 26, 2019

AB InBev's Ritas brand calls out sexist language in new campaign

#NeverApologize is the latest effort from an Anheuser-Busch brand to target millennial women.

By Tatiana Walk-Morris • June 26, 2019

Long John Silver's 'Fishmas in July' makes splash with GIF coupons

A Spotify collection of songs about seafood and swag giveaways to fans on social media​ round out the chain's effort.

By Robert Williams • June 26, 2019

Connected TV spots make up 49% of all video ad impressions, study says

Growth in CTV's ad reach is encroaching on mobile devices, whose share of video ad impressions fell to a two-year low.

By Robert Williams • June 26, 2019

Sabra warns 'The Vegans are Coming' with hotline for summer barbecue hosts

Active through the Fourth of July holiday, the channel offers vegan-friendly "Rescue Kits" and messages of encouragement from celebrities.

By Peter Adams • June 25, 2019

'Toy Story 4' comes to life in AR on Walmart-exclusive party supplies

Characters from the film appear on a mobile screen when kids scan special party supplies with AliveLab's Mardles app.

By Robert Williams • June 25, 2019

Bon & Viv looks to 'ban basic' vodka sodas this summer

The AB InBev spiked seltzer brand teamed with Betches Media for a humorous look at what it means to be "basic."

By Chris Kelly , Barry Levine • June 25, 2019

Amazon's ad revenues to grow 470% by 2023, study finds

AI-based programmatic advertising will help marketers deliver highly targeted ads, driving annual growth by 15% over the next five years.

By Barry Levine • June 25, 2019

Chicago Cubs hosts 'Stranger Things' night with Snapchat AR lens

Fans who pointed their phones at Wrigley Field's marquee yesterday could see a creature virtually emerge from the "Upside Down."

By Robert Williams • June 25, 2019

Uniqlo launches TikTok's 1st multimarket brand campaign

People that post videos of themselves wearing Uniqlo clothing could appear on store screens and on social media.

By Robert Williams • June 24, 2019

AT&T, Cricket Wireless are 1st brand sponsors of 'Harry Potter' AR game

The wireless providers' stores appear as "fortresses" and "inns" in the new, highly anticipated mobile game.

By Robert Williams • June 24, 2019

USA Today honors moon landing anniversary with AR apps

An eight-day broadcast detailing the Apollo 11 mission will lead up to a pop-up event at the Smithsonian Institution.

By Robert Williams • June 24, 2019

Niantic acquires AR studio Sensible Object

Its highly anticipated "Harry Potter: Wizards Unite" AR game launches as the company expands.

By Robert Williams • June 21, 2019

Gatorade opens Dr. Seuss-inspired AR portal lens on Snapchat

The lens debuted during the Women's World Cup as part of its "Sisters in Sweat" initiative to urge young female athletes to keep playing sports.

By Robert Williams • June 21, 2019