Sprite highlights hip-hop culture with 'Thirst for Yours' campaign

The Coca-Cola brand evolves its long-running "Obey Your Thirst" campaign for a fresh cohort of young fans.

By Barry Levine • June 21, 2019

Campaign Trail: Why Uber built a virtual city to promote a product that doesn't exist yet

Set in a computer-generated San Francisco, an integrated campaign aims to seed viewers' minds for Uber Elevate's transit vision four years before launch.

By Natalie Black (Koltun) • June 21, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Doritos, Audi stick with tie-ins for upcoming 'Spider-Man' movie

Ahead of the "Spider-Man: Far From Home" debut, the PepsiCo brand slings exclusive merchandise, while Audi flaunts product placement in a new video.

By Chris Kelly , Barry Levine • June 20, 2019

Hyundai test drives Live Nation's concert AR experiences

As automakers target younger generations with immersive content, the car brand will bring its new model to a music festival this fall.

By Robert Williams • June 20, 2019

Quibi secures $100M in ad commitments from P&G, Walmart, Google and others

The deals are category-exclusive, so P&G, for example, will be the mobile streaming service's only packaged goods advertiser at launch.

By Peter Adams • June 19, 2019

Pantene updates 'Don't Hate Me Because I'm Beautiful' to feature LGBTQ+ community

The revamp of an iconic 1986 ad defines a modern meaning of beautiful as P&G continues to ramp up more inclusive messaging.

By Dianna Christe • June 19, 2019

Sensor Tower: DAZN bests ESPN with $11.5M in May app store revenue

The subscription sports video service saw revenue 9.5 times greater than May 2018.

By Robert Williams • June 19, 2019

Procter & Gamble, Unilever help create 'digital safety' group

The involvement of numerous big players suggests the industry is taking the issue seriously, but comments by YouTube's CEO this week point to a hard road ahead.

By Robert Williams • June 19, 2019

MAC Cosmetics tries on YouTube's newest AR ad formats

In a test earlier this year, 30% of viewers virtually sampled lipstick in YouTube's iOS app, which has a "Shop" button to drive direct purchases.

By Robert Williams • June 19, 2019

Study: Agencies face cost, tech hurdles with AR advertising

However, 80% of agency creatives said AR is an integral part of their work and 62% see increased client demand.

By Robert Williams • June 18, 2019

P&G cozies up to creators as it looks to 'reinvent advertising'

The company is building relationships with John Legend, Arianna Huffington's Thrive Global and others as it seeks to tell new stories around equality and inclusiveness.

By Chantal Tode , Barry Levine • June 18, 2019

Bud Light revives '90s ad series and brews music-infused beer on Twitch

The AB InBev brand mines nostalgia on two fronts while tapping into a historic Stanley Cup win.

By Barry Levine • June 18, 2019

WarnerMedia debuts NYC innovation lab to spur 5G growth

The 20,000-square-foot hub is the latest manifestation of efforts to create media experiences that harness the high-speed power of 5G connectivity.

By Robert Williams • June 18, 2019

TikTok's in-app purchases surge sixfold on digital coins, study finds

The company has momentum going into its marketing push at Cannes Lions, hitting 56 million downloads worldwide in May, a 27% gain from the prior month. 

By Robert Williams • June 17, 2019

JetBlue celebrates Pride Month with 'RuPaul's Drag Race' makeover

To promote a plane inspired by RuPaul's "shantay you stay" catchphrase, the New York-based airline tapped Bob the Drag Queen and Trixie Mattel to parody inflight announcements.

By Dianna Christe • June 17, 2019

Ad revenue's growth streak continues, but a few clouds loom, report says

While the report paints a mostly rosy picture for advertising sales, it also calls out a few areas of potential weakness in the year ahead.

By Dianna Christe • June 17, 2019

Chipotle, Marc Anthony see viral growth via TikTok

After success with major brands, the social app is ready to parlay its popularity among Generation Z into a marketing campaign that starts at Cannes.

By Robert Williams • June 14, 2019

Amazon tops Apple, Google as world's most valuable brand, study says

The value of the ecommerce giant’s brand jumped 52% to $315.5 billion, according to Kantar research.

By Robert Williams • June 14, 2019

Welcome to Good Burger: Nickelodeon pops up restaurant to promote 'All That' return

To promote the revival of the millennial favorite, the kids' network teamed with the makers of the popular "Saved by the Bell" pop-up.

By Chris Kelly , Barry Levine • June 14, 2019

Kraft wants parents to lie to kids with 'Salad Frosting'

A humorous spot targeting millennial parents with limited-edition salad "frosting" — aka classic ranch dressing in a frosting tube — has courted backlash. 

By Kira Barrett • June 14, 2019

Burger King flips Whoppers upside down for 'Stranger Things' tie-in

In advance of the hit Netflix series' third season, Burger King is partnering with Coca-Cola and DoorDash for giveaways and exclusive content.

By Barry Levine • June 13, 2019

Forrester: Whole Foods' customer experience gets boost from Amazon

Customers are having better experiences now that the natural foods chain has been integrated with Amazon's leading digital offerings. 

By Barry Levine • June 13, 2019

What marketers need to know from Mary Meeker's 2019 Internet Trends report

The closely watched annual presentation showed how growth slowed or got harder — and more costly — to attain in key digital areas, and why "Fortnite" could signal a new era of social networks.

By Peter Adams • June 12, 2019

Kind campaign bites into Clif Bar over nutritional claims

The snack brand's latest 30-second TV spot dramatizes how much sugar is in its competitor's products.

By Robert Williams • June 12, 2019

Birchbox campaign positions brand for inclusive self-care push

With company research supporting the need for consumers to take time for themselves, the brand launched a cross-channel campaign called "You" that includes TV.

By Dianna Christe • June 12, 2019