Video: Page 96
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KFC's exclusive Mtn Dew flavor aspires to cult success of Baja Blast
The fried chicken purveyor takes a page from Taco Bell's playbook with the debut of the peach and honey-tinged Sweet Lightning.
By Peter Adams • June 11, 2019 -
Mobile internet usage rises to 800 hours a year, study shows
Despite the growth of mobile, TV will remain the dominant way to consume media among global viewers, Zenith forecasts.
By Robert Williams • June 11, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Toyota targets Hispanic car buyers with AR mobile ads
The immersive ad puts a digital version of the 2020 Corolla into a smartphone user's surroundings.
By Robert Williams • June 11, 2019 -
Study: Many see Pride-themed marketing as a ploy
Findings include that 24% are more likely to purchase if a company is LGBTQ-friendly, 18% are less likely and 44% say it doesn't matter.
By Barry Levine • June 11, 2019 -
Miller Lite's new Bluetooth-enabled can doubles as a game controller
For its latest gaming push, the MillerCoors flagship teamed with comedian Eric Andre and unveiled plans to launch a Twitch channel.
By Barry Levine • June 11, 2019 -
Mountain Hardwear launches AR app to bring outdoor gear to life
The decision to roll out the technology mirrors that of furniture retailers by letting shoppers see products in their surroundings before buying.
By Lisa Rowan • June 10, 2019 -
DTC brands boost TV spending to $3.8B as they reach beyond social media
Direct-to-consumer marketers like Peloton and Purple increased TV media spending by 60% last year to drive sales in digital channels.
By Robert Williams • June 10, 2019 -
Zynga debuts 'Tiny Royale' on Snapchat's new gaming platform
Snap plans to monetize its gaming content with non-skippable six-second commercials, but no in-app purchases.
By Robert Williams • June 10, 2019 -
Carnival airs mobile comedy series with Thrillist
The cruise line's "Island Hoppers" is a comedy competition series that will stream on Facebook, Instagram, YouTube and Twitter.
By Robert Williams • June 7, 2019 -
Tony Hawk reconnects with Bagel Bites to engage 'Rad Dads'
The legendary skateboarder teamed with the snack brand for the first time since 2002 in a nostalgic push targeting millennial dads.
By Barry Levine • June 7, 2019 -
Smirnoff mixes influencers, experiential and content marketing for extensive Pride campaign
The Diageo brand is deploying Laverne Cox, Jonathan Van Ness and Alyssa Edwards for a number of activations running around a historic NYC Pride.
By Peter Adams • June 6, 2019 -
Digiday: Katzenberg's Quibi will be 'mobile-only'
The video-streaming startup reportedly dropped plans for connected TV apps.
By Robert Williams • June 6, 2019 -
How openness to ads varies across digital audio and video consumption
Audio listeners are more open to ads while relaxed and focused, while video viewers are more receptive when they're excited, according to new research.
By Robert Williams • June 6, 2019 -
Taco Bell unwraps fresh song, fake movie trailer for Nacho Fries' return
The chain's original songs and sheet music follow a flurry of recent campaigns around musical branding.
By Barry Levine • June 6, 2019 -
Cadillac's 3-step Oscars campaign drove a 47% spike in dealership site traffic
Purpose-led "Keep Rising," which included custom Twitter emoji and celebrities Spike Lee and Constance Wu, spurred a similar jump in online searches.
By Peter Adams • June 6, 2019 -
Netflix app tests Stories-like feed
With an emphasis on sharing, the new "Extras" feed brings together movie trailers, photos and alerts for upcoming shows.
By Robert Williams • June 6, 2019 -
EMarketer: Americans spend more time on mobile devices than TV
Growth in mobile usage has gained momentum amid shifts in how people use smartphones to supplement TV viewing.
By Robert Williams • June 5, 2019 -
Belvedere Vodka duets with Janelle Monáe for UGC, diversity push
The "Beautiful Future" messages are in line with the advertising industry's push for greater diversity and inclusion.
By Tatiana Walk-Morris • June 5, 2019 -
Mtn Dew localizes national campaign with state-specific bottles, 50 unique digital ads
The brand's summer push recognizes the variety of activities Americans engage in and celebrates those differences.
By Tatiana Walk-Morris • June 5, 2019 -
Deep Dive
Got to be real: the dos and don'ts of musical branding campaigns
Major brands like Oreo and Lay's have tapped mainstream musicians to craft original songs, but not all the efforts are chart toppers.
By Chris Kelly • June 5, 2019 -
USA Today kicks off first AR game for Women's World Cup
Immersive experiences include team updates, match schedules and a game that challenges users to test their virtual goalkeeping skills.
By Robert Williams • June 5, 2019 -
Amazon rolls out AR lipstick try-ons via L'Oréal's ModiFace
Mobile shoppers on Amazon can use their device's cameras to virtually trial shades of lip color.
By Robert Williams • June 5, 2019 -
Apple takes aim at Facebook, Google with new privacy features at WWDC
At its annual developers conference, the iPhone maker debuted "Sign in With Apple" to let users conceal their email addresses from third parties.
By Robert Williams • June 4, 2019 -
Angry Birds lets marketers take a shot at branded AR with new app
Chupa Chups and other partners will collaborate with Rovio on in-app mini-games and retail activations.
By Shane Schick • June 3, 2019 -
Gillette's transgender ad stirs mostly positive social media buzz
The P&G razor brand was mentioned about 108,000 times in the week since the ad appeared, with nearly 600,000 engagements.
By Robert Williams • May 31, 2019
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