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What We're Reading: Page 111

Industry reads hand-picked by our editors

Jun 01, 2022

The Wall Street Journal
Before Unilever, Nelson Peltz Took Aim at P&G’s ‘Thicket’
Food Dive
Price dwarfs sustainability as a food purchase motivator: survey
Ad Age
Publicis Sapient launches program to help people displaced by Ukraine war

May 31, 2022

The Wall Street Journal
Unilever to Add Activist Investor Nelson Peltz to Board
Ad Age
How Amazon is looking to streamline ad ID overload
Digiday
As esports organizations widen their revenue streams, valuation continues to be a challenge

May 27, 2022

BBC News
Google probed by competition watchdog over ad dominance
Digiday
‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan

May 26, 2022

CNN
Wendy's puts up the 'for sale' sign as costs rise
Ad Age
Honest Tea founder on what its shutdown means for purpose-based brands
Food Dive
Big Food’s sustainable packaging goals hit supply and demand reality

May 25, 2022

Adweek
As Starbucks Retreats from Russia, Pressure Mounts on Brands to Do More
Ad Age
How TikTok can help cast commercials and find brand talent
Digiday
Can contextual provide a better solution than cookie-replacement options, asks the MMA

May 24, 2022

CNBC
Snap plunges 30% after CEO warns company will miss revenue and earnings estimates, slow hiring
Ad Age
Behind VW's 'reboot' to lighter creative and more flexible media spending
Adweek
Walmart Has Big Plans to Drop Hamburger Helper From the Sky
The Wall Street Journal
Hotels Using NFTs to Create a StubHub for Lodging Reservations

May 23, 2022

Ad Age
'The Fractional CMO' - Inside The Rise of Marketing Gigs That are Shorter by Design
CNBC
Starbucks will exit Russia after 15 years, closing 130 licensed cafes
Digiday
Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront

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Visual First: How Design-Driven Brands Are Outperforming Competitors Custom content for Canva
Playbook
Purpose-Driven Growth: Campaign Factors That Harvest Results Custom content for Arbor Day Foundation
Trendline
Key e-commerce trends impacting retail Supported by Yottaa

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