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What We're Reading: Page 114

Industry reads hand-picked by our editors

Jan 24, 2023

Digiday
How The Trade Desk went from media agency BFF to frenemy
Bloomberg
DOJ to Sue Alphabet’s Google (GOOG) Over Digital Ad Market Dominance
Business Insider
Netflix is thinking about a free streaming service to boost its ads business, insiders say
Ad Age
Apple TV+ adds Dentsu Creative to U.S. roster

Jan 23, 2023

TechCrunch
No rest for Salesforce as activist investor Elliott Management takes multibillion stake in company
Digiday
Disney plans to extend Hulu’s ad targeting options to Disney+’s ad tier
Variety
Spotify to Lay Off 6% of Employees, Chief Content and Advertising Officer Dawn Ostroff to Exit

Jan 20, 2023

Digiday
Why the gaming industry might not be as recession-proof as once believed
Ad Age
ChatGPT writes Super Bowl 2023 commercials—how AI would script ads
The Wall Street Journal
Google Parent Alphabet to Cut 12,000 Jobs Amid Wave of Tech Layoffs

Jan 19, 2023

Variety
YouTube Sets Return Date for TV Upfronts in 2023
CNBC
Procter & Gamble revenue and profit fall as company looks to higher prices to offset declining sales
Bloomberg
Mass Tech Layoffs Unwind Only About a Year of Pandemic Hiring

Jan 18, 2023

Futurism
CNET’s Article-Writing AI Is Already Publishing Very Dumb Errors
CNBC
Peloton hires former Twitter executive as new head of marketing
The Wall Street Journal
TikTok Tries to Win Allies in the U.S. With More Transparency
Bloomberg
Roblox Surges as Gain in Bookings Spurs Optimism

Jan 17, 2023

The Wall Street Journal
Twitter Offers Free Ads as It Seeks to Woo Brands Back to Its Platform
Digiday
Ad spending on TikTok defies advertising slowdown
Adweek
Adobe CMO Ann Lewnes to Retire After 16 Years

Jan 13, 2023

Bloomberg
T-Mobile (TMUS) Considers Buying Actor Ryan Reynolds’ Mint Mobile
Ad Age
Nielsen rival Samba TV divests ad sales to focus on measurement
The Wall Street Journal
Beyond Meat’s Chief Brand Officer Beth Moskowitz Leaves Company

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