What We're Reading: Page 118
Industry reads hand-picked by our editors
Dec 16, 2021
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CNBC
Reddit files to go public
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Sports Illustrated
Nike Officially Signs First Collegiate Star to NIL Deal
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The Wall Street Journal
United Talent Agency Acquires MediaLink for $125 Million
Dec 15, 2021
Dec 14, 2021
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Variety
Vox Media Announces Deal to Acquire Group Nine
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Adweek
Samsung Ads Partners with Data Platforms to Bring more Marketer Dollars to TV
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Ad Age
How brands can rehumanize the shopping experience
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The Wall Street Journal
Uber, Google, Ford Delay Office Return as Omicron’s Spread Threatens Business Districts
Dec 13, 2021
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Ad Age
Carolyn Everson leaves Instacart over 'mismatched priorities'
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Rolling Stone
Anheuser-Busch Discontinues Travis Scott’s Cacti Hard Seltzer Line
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The Drum
People trust ads that talk about values, not products, finds Nielsen
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Digiday
How Duolingo is using its 'unhinged content' with Duo the Owl to make people laugh on TikTok
Dec 10, 2021
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Ad Age
TikTok returns to CES—joining other in-person digital marketers
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Bloomberg Quint
U.S. Won’t Push Companies to Pull Out of Olympics, Raimondo Says
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Fortune
Snoop Dogg is developing a Snoopverse, and someone just bought a property in his virtual world for almost $500,000
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Insider
Lululemon spent $500 million on high-tech fitness startup Mirror but the deal is losing its shine, analysts say
Dec 09, 2021
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The Wall Street Journal
Rakuten, Other Advertisers Plan Optimistic Tone for Super Bowl Ads
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Variety
Roku, Google Reach Long-Term Deal for YouTube and YouTube TV
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Ad Age
TV consortium OpenAP debuts cross-platform measurement product amid ratings upheaval
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Insider
Amazon is 'unlawfully deceiving millions of consumers' by failing to disclose ads in search results, labor unions claim in new FTC complaint
Dec 08, 2021
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The Verge
Instagram head Mosseri to face questions about child safety in Senate hearing
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The Wall Street Journal
Amazon Outage Disrupts Lives, Surprising People About Their Cloud Dependency
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Ad Age
How New York City agencies are reacting to the city's new vaccination mandate
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Digiday
‘That’s a lot of money that would need to be pulled’: Confessions of a marketer on cookie consent snafu
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