What We're Reading: Page 119
Industry reads hand-picked by our editors
Feb 28, 2022
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Digiday
‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape
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AdAge
NBCUniversal bets on video game advertising in deal with ad tech startup
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Business Insider
The ad industry's most promising replacement for ad-targeting cookies just suffered a big setback
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CNBC
Planet Fitness CEO says Gen Zers are signing up for gym memberships at higher rates than pre-Covid
Feb 25, 2022
Feb 24, 2022
Feb 23, 2022
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Digiday
Why fighting games are an underutilized resource for esports-minded brands
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Bloomberg
OpenSea NFT Heist Triggers Sharp Decline in Platform Activity
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Wall Street Journal
NFTs, Cryptocurrencies and Web3 Are Multilevel Marketing Schemes for a New Generation
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AdAge
Coinbase's Super Bowl ad controversy sparks call for change
Feb 22, 2022
Feb 18, 2022
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Digiday
Media buyers note Spotify's latest acquisitions are good for Spotify – but ask if they are good for podcasting
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Adweek
McDonald's Campaign Asks Customers to Share Their Food Stories
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The Drum
Can Tiffany's pursuit of younger shoppers maintain its growth in a recovering economy?
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The Wall Street Journal
Subway Marketing Chief Promoted the $5 Footlong
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