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What We're Reading: Page 149

Industry reads hand-picked by our editors

May 18, 2021

Ad Age
What the AT&T, Discovery deal means for advertisers
Variety
Amazon Said to Make $9 Billion Offer for MGM
The Wall Street Journal
VideoAmp Taps Former Trade Desk Finance Chief, Raises $75 Million
Bloomberg
Walmart Raises Forecast on Desire to 'Get Out and Shop'

May 17, 2021

Bloomberg
AT&T Merges Media Assets With Discovery in Blockbuster Deal
MediaPost
Google Defeats Advertisers' Antitrust Claims -- For Now
The Wall Street Journal
NBCUniversal Is Acting as Power Broker Between Celebrities and Advertisers

May 14, 2021

Adweek
Pepsi's New Spot About Shared Germs Toes a Risky Line as We Emerge From Pandemic Isolation
Variety
Disney Plus Hits 103.6 Million Subscribers, as Rapid Growth Cools
Ad Age
Nielsen's TV ratings mess could be tipping point in its dominance
Ad Exchanger
Oracle Signs On To Support Unified ID 2.0

May 13, 2021

Ad Age
Outgoing General Mills global CMO Ivan Pollard on why he left, and what's next for him and the food giant
Bloomberg
Twitter Picks Up Acquisition Pace, Driven by New Product Push
The Verge
‘Misogynistic’ Apple hire is out hours after employees call for investigation

May 12, 2021

Bloomberg
Apple, Google Privacy Shift Helps Ad Firms Recover from Pandemic
Adweek
Nielsen Looks to Rectify Panel Makeup After Admitting Pandemic Audience Undercount
Variety
Rotten Tomatoes Is Launching a Linear Streaming Channel

May 11, 2021

Variety
NBC Will Not Air Golden Globes in 2022 Due To Ongoing HFPA Controversy
Ad Exchanger
AB InBev On Why Advertisers Are Starting To Act More Like Publishers
The Wall Street Journal
Higher Prices Leave Consumers Feeling the Pinch

May 10, 2021

TechCrunch
Clubhouse finally launches its Android app
BuzzFeed News
Facebook Is Worried Starbucks Will Delete Its Page Over Hateful Comments
The Wall Street Journal
Walmart Deal Shows Expansion in Telehealth, New Front With Amazon
Ad Exchanger
CEO Dennis Buchheim Exits The IAB Tech Lab At A Time Of Turmoil For Online Identity

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Purpose-Driven Growth: Campaign Factors That Harvest Results Custom content for Arbor Day Foundation
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Key e-commerce trends impacting retail Supported by Yottaa

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