What We're Reading: Page 232
Industry reads hand-picked by our editors
Dec 07, 2018
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Mobile Marketer
Burger King's app hit 1M downloads after trolling McDonald's
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Restaurant Dive
Pizza Hut doubles down on digital ordering with QuikOrder acquisition
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Digiday
'It's a double-edged sword': How third-party sellers navigate Amazon's marketplace amid changes
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Adweek
Following Anti-Gay Tweets, Kevin Hart Steps Down as Oscar Host
Dec 06, 2018
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Ad Exchanger
Multimillion-Dollar Oops! Google Will Pay Publishers For 'The Night Of The Yellow Ad'
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Buzzfeed News
Mark Zuckerberg's Biggest Problem: Internal Tensions At Facebook Are Boiling Over
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The Wall Street Journal
Veteran Ad Executive to Return to Run WPP's Wunderman Thompson Unit in North America
Dec 05, 2018
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AdAge
Imported beer brand tricks Facebook's search algorithm
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Mobile Marketer
Bloomberg: Apple scrambles to boost iPhone sales as demand wanes
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The Drum
Diageo CMO pens letter to agency bosses asking for gender diversity and pay gap stats
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CNBC
Facebook is no longer the 'Best Place to Work,' according to new Glassdoor survey
Dec 04, 2018
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Mobile Marketer
Influencer marketing is the least effective way to boost SEO, study says
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Bloomberg
Tech Giants' Ad-Revenue Machine Faces Call for EU Attention
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TechCrunch
Marriott’s breach response is so bad, security experts are filling in the gaps — at their own expense
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The Drum
'The peanut has now morphed into a coconut, and is ripening': MightyHive joins S4 Capital
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The New York Times
Oath Agrees to $5 Million Settlement Over Children's Privacy Online
Dec 03, 2018
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Ad Age
Samsung overtakes P&G as world's largest advertiser
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Mobile Marketer
McDonald's honors 'hamburger menu' creator with Reddit takeover
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The Drum
The pros and cons of BuzzFeed's 'duopoly-challenging' digital media merger proposal
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Adweek
New Balance Used Neuroscience to Track Consumer Attention and Trim Its NYC Marathon Ad
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The Wall Street Journal
Paywall for HuffPost? Verizon Hunt for Web Revenue Goes Beyond Ads
Nov 30, 2018
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CIO Dive
500M hit by Marriott data breach; intrusion undetected since 2014
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The Wall Street Journal
AT&T Plans 3-Tiered WarnerMedia Streaming Service to Take On Netflix
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Digiday
Pivoting to nowhere: How Mic ran out of radical makeovers
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The Verge
Floyd Mayweather and DJ Khaled charged for illegally touting crypto offerings
Nov 29, 2018
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Reuters
Unilever CEO retires after headquarters row, replaced by insider Jope
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The Wall Street Journal
Inside the Marriott-Starwood Loyalty Program Turbulence
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Recode
An Amazon revolt could be brewing as the tech giant exerts more control over brands
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AdAge
MDC unhappy with activist investor going public with concerns as hunt for new CEO continues
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