What We're Reading: Page 234
Industry reads hand-picked by our editors
Nov 07, 2018
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Adweek
The Trump Presidency Has Forced Marketers to Completely Rethink Their Tactics
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MediaPost Communications
Supreme Court Calls For More Information In Google Privacy Battle
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Restaurant Dive
Starbucks' delivery expansion in China may not translate so easily in the U.S.
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AdAge
Amid comeback bid, Papa John's adds $10 million to 2018 marketing budget
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Variety
Defy Media Is Shutting Down, Will Lay Off Employees
Nov 06, 2018
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Bloomberg
WPP Freezes Hiring Until Early 2019 as Growth Falters
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TheStreet
Verizon Reorganizes Business Units, Including Media/Oath Division, From 2019
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Mobile Marketer
Dodge revs up social series for Christmas
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The Wall Street Journal
Under Armour’s #MeToo Moment: No More Strip Clubs on Company Dime
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MediaPost
Ethics Emerges As Industry Issue, Methods For Enabling It Vary
Nov 05, 2018
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The Drum
Burger King spotlights delivery app by sharing the dangers of drive-through
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The Wall Street Journal
Cadillac Cancels $1,800-a-Month Car-Subscription Service
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Adweek
Why Media Agencies Think Clients Will Come Crawling Back After In-Housing Services
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Restaurant Dive
El Pollo Loco's rebrand will focus on Hispanic consumers, delivery
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Digiday
'Welcome to #Hustletown': How hustle culture took over advertising
Nov 02, 2018
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HR Dive
#GoogleWalkout: How the 5 demands reflect wider employment struggles
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Adweek
It’s Time for Brands to Take Brand Safety Seriously
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The Wall Street Journal
NBCUniversal Preps for Layoffs Across Ad Groups
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Retail Dive
CVS tests fee-based membership program in Boston
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The Drum
Desktop trumps mobile when consumers make big purchases on e-commerce platforms
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Digiday
‘Doesn’t really sit anywhere’: Connected TV is up for grabs between TV and digital ad buyers
Nov 01, 2018
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Food Dive
Coca-Cola launches Global Ventures group to integrate acquisitions
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Digiday
How BuzzFeed is using its commerce business to sell advertising
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Fast Company
Report: Apple is considering taking a stake in radio giant iHeartMedia
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Venture Beat
Sony- and Disney-backed Littlstar launches blockchain media platform Ara
Oct 31, 2018
Oct 30, 2018
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The Wall Street Journal
Facebook Investors on Edge Amid Steep Stock Slide
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Buzzfeed News
Sen. Mark Warner Is Pressing The FTC To Tackle Digital Ad Fraud After A BuzzFeed News Investigation
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Adweek
Employees at This Agency Made a Bunch of Mini Horror Movies For Halloween
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Mobile Marketer
Google's interest-focused Discover feed makes mobile web debut
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CNBC
Facebook suddenly banned this start-up from advertising, and its founder thinks Facebook is trying to squash a competitor
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