What We're Reading: Page 235
Industry reads hand-picked by our editors
Oct 29, 2018
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AdAge
Fire Your CMO? This year's ANA meeting was full of heat
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The Wall Street Journal
Vista Equity Partners Explores Sale of Mediaocean
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Retail Dive
Consumers to spend $96B on tech for the holidays
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Mobile Marketer
Levi's, Disney test Snapchat social commerce
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Grocery Dive
Kroger's chief digital officer talks partnerships and digital growth
Oct 26, 2018
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Digiday
‘We have a problem’: Marketers’ annual gathering sees threats everywhere
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Mobile Marketer
Snap's Q3 revenue grows 43% despite losing 2M users
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Food Dive
Thanks to data, Spicy Snickers really satisfies Chinese consumers
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CNBC
Google CEO admits company had a sexual harassment problem — says it has fired 48 employees for sexual misconduct
Oct 25, 2018
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Mobile Marketer
Snap nabs Amazon's head of global ad sales
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AdAge
Twitter cleanup sweeps away 9 million users, but ad sales up
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Reuters
AB InBev halves dividend, shares tumble as major markets hit
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The Wall Street Journal
Dunkin’ Brands Sales Get Lift From Beverages
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Adweek
Pandora Hires a New Head of Brand Marketing Following News of Its Acquisition by Sirius
Oct 24, 2018
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BuzzFeed News
Apps Installed On Millions Of Android Phones Tracked User Behavior To Execute A Multimillion-Dollar Ad Fraud Scheme
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Adweek
Omnicom Picks Up Mercedes-Benz’s $950 Million Global Media Business
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AdExchanger
Bayer To Bring Programmatic In-House
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Mobile Marketer
Facebook revamps Messenger app with focus on simplicity
Oct 23, 2018
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Mobile Marketer
Why it's no longer 'Facebook or nothing' for holiday mobile ads
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Variety
Verizon's Oath Revenue Drops 6.9% in Third Quarter Amid Exec Shuffle
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Food Dive
The Honest truth: How a tiny tea company is poised to become one of Coca-Cola's next $1B brands
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TechCrunch
Oculus co-founder is leaving Facebook after cancellation of ‘Rift 2’ headset
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MediaPost Communications
YouTube CEO: EU Legislation 'Threatens To Shut Down' Millions Of Creators
Oct 22, 2018
Oct 19, 2018
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The Wall Street Journal
Facebook Turns to U.K. Politician to Help Repair Its Image
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CBS News
Kleenex rebrands "mansize" tissues after complaints of sexism
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CIO Dive
Nike CIO departs to join pharma giant Merck
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MediaPost
Publicis Groupe's Sadoun On 'Accelerating Our Game Changers'
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Digiday
Media buyers (again) shrug off Facebook’s latest video metrics screwup
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