What We're Reading: Page 241
Industry reads hand-picked by our editors
Aug 23, 2018
Aug 22, 2018
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TechCrunch
Google created a fake pizza brand to test out creative strategies for YouTube ads
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Mobile Marketer
Half of adult Facebook users have never heard of Watch, survey shows
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AdAge
In newspaper ad, Papa John's founder says he wants to get to the 'truth'
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Food Dive
It's not easy being cheesy: Cheetos takes aim at upstart competitor for targeting its mascot
Aug 21, 2018
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Digiday
How Pepsi can use Sodastream acquisition to grow its e-commerce business
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Mobile Marketing Magazine
Netflix testing between-episode promos, despite viewer grumbles
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Variety
Twitch Drops Ad-Free Viewing for Prime Members
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Retail Dive
True Religion taps Bella Hadid for brand revamp
Aug 20, 2018
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The Wall Street Journal
Pepsi to Buy SodaStream for $3.2 Billion in Shift to Healthier Drinks
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Mobile Marketer
Walmart files patent application for VR shopping
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Digiday
How Johnson & Johnson is using startup incubators to find new talent
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Variety
Viacom Laying Off 98 Awesomeness Employees, or Half the Staff, Following Acquisition
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MediaPost Communications
Facebook Says Users Have No Grounds For Suit Over Cambridge Analytica
Aug 17, 2018
Aug 16, 2018
Aug 15, 2018
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Retail Dive
Why a lawsuit against Nike could change everything — or nothing
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Digiday
Blockchain buzz among advertisers starts to fizzle
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Mobile Marketer
Amazon pilots video ads in mobile search results
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CNBC
Activist hedge fund Elliott Management pushes for outright sale of Nielsen, source says
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The Wall Street Journal
New York Magazine Owner Explores Sale
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