What We're Reading: Page 244
Industry reads hand-picked by our editors
Jul 26, 2018
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Mobile Marketer
Ad Age: Snapchat opens private marketplace to sell ads in ESPN, Vice shows
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The Wall Street Journal
Viewers Cut the Cable TV Cord Faster Than Expected
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Digiday
'We've reached critical mass': Advertisers see more options to buy ads only from publishers that have adopted ads.txt
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Food Dive
Coca-Cola's diet drinks boost Q2 performance
Jul 25, 2018
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The Washington Post
Waymo partners with Walmart to shuttle customers in self-driving cars
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AdExchanger
Telco-Media Fail: Verizon Takes $658 Million In Writedowns After Go90 Closure
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AdAge
Sergio Marchionne, turnaround virtuoso who built Fiat Chrysler, dies at 66
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Bloomberg Technology
Airbnb's NYC Bookings Could Be Cut in Half by New Rule
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Mobile Marketer
Pinterest ad revenue set to rise 2x to $1B this year ahead of IPO
Jul 24, 2018
Jul 23, 2018
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The Wall Street Journal
Papa John's Board Votes to Adopt 'Poison Pill' Against Founder
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Campaign US
Cannes Lions revenue down 9% but marketers spending more
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The Drum
Alibaba, Tencent and CMC in talks to buy stake in WPP's China operations
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Food Dive
PepsiCo CEO downplays threats to Gatorade's market dominance
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Mobile Marketer
Study: Snapchat users buy 20% more gifts during holidays
Jul 20, 2018
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Forbes
The Inside Story Of Papa John's Toxic Culture
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Mobile Marketer
Domino's raises tech spend, expands to 200K delivery hotspots
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Retail Dive
Study: Voice investment plans don't align with preparedness
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Adweek
How a Political Strategy Can Bolster Brand Reputation in Volatile Times
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Ad Age
Allstate taps Kohler exec as new CMO
Jul 19, 2018
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CNN
Disney wins: Comcast drops its bid for 21st Century Fox
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The Wall Street Journal
Shares in Ad Giants Fall as Publicis Sales Disappoint
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Adweek
Snapchat and Nielsen Partner to Integrate Offline Data For Audience Targeting
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Mobile Marketer
Instagram may have 95M bot accounts, The Information reports
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Retail Dive
Target notches best digital day of the year on Prime Day
Jul 18, 2018
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Variety
Google Fined a Record $5 Billion by European Antitrust Officials
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Adweek
Laundry Service Calls Founder of Papa John's Extortion Claims 'Completely False' in Memo
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Retail Dive
Walmart mulls video streaming, The Information reports
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Mobile Marketer
Study: Instagram leads as influencer marketing platform
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