What We're Reading: Page 253
Industry reads hand-picked by our editors
May 02, 2018
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Mobile Marketer
Snapchat backtracks on redesign after it disrupts Q1 sales, user growth
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Retail Dive
Under Armour still looks like a brand running 'out of steam'
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AdAge
Down with viewability: MRC chief says it's time to move past 'marketplace fixation'
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Food Dive
Trader Joe's fearlessly flies into podcast marketing
May 01, 2018
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Mobile Marketer
McDonald's CEO: App adoption rates 'pretty low'
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Retail Dive
Nike promotes 2 women to replace executives departing amid 'toxic environment'
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Bloomberg Technology
WhatsApp CEO, co-founder Jan Koum says he's leaving Facebook
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TechCrunch
Twitter also sold data access to Cambridge Analytica-linked researcher
Apr 30, 2018
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Mobile Marketer
T-Mobile's $26B bid for Sprint could accelerate 5G innovation
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AdAge
Publishing trade groups criticize Google over GDPR policy
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Food Dive
Hershey curtailing limited-edition offerings to improve profitability
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Fast company
Wake up, Mr. West. Brands like Adidas are going to ditch Kanye soon
Apr 27, 2018
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Mobile Marketer
Snapchat plans to test unskippable 6-second ads
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AdAge
Amazon re-ups 'Thursday Night Football' live-streaming deal
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Retail Dive
Walmart Labs on tech hiring binge in California, Arkansas
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Recode
Amazon will raise the price of Prime from $99 to $119 in the US
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Variety
'Choose Your Own Adventure' interactive movie in the works at Fox
Apr 26, 2018
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Food Dive
Big Beer struggles to tap into shifting consumer trends
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The Wall Street Journal
A look at WeWork's books: revenue is doubling but losses are mounting
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Retail Dive
Amazon generates five times more web traffic than Walmart
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MediaPost Communications
United Airlines still struggles with brand image
Apr 25, 2018
Apr 24, 2018
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Retail Dive
Gen Z is about to kill cash
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Bloomberg Technology
Amazon has a top-secret plan to build home robots
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Mobile Marketer
EU investigates Apple's proposed takeover of Shazam
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MediaPost Communications
CMOs increasingly reject agency-of-record model
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Food Dive
Why B&G Foods has 51 brands — and is still looking for more
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