What We're Reading: Page 254
Industry reads hand-picked by our editors
Jan 14, 2019
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AdAge
Kevin Hart, fresh from Oscars controversy, stars in Chase ads
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The Drum
WPP joins McCann in contesting DDB’s $4bn US Army account win
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Adweek
Fox Takes Its Marketing Campaign for New Drama The Passage to an Unlikely Source: Amazon
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Digiday
‘Wholesale is an important part’: Why athletic brand Alala is bucking the DTC trend
Jan 11, 2019
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Mobile Marketer
Study: Mobile garners 50% of holiday search budgets as campaign costs rise
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Campaign
Havas Creative appoints new global CEO
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Adweek
You & Mr Jones Acquires Majority Stake in Company Behind Unilever's In-House Content Studio
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Smart Cities Dive
Ford's shuttle startup Chariot to end operations
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The Drum
By centralizing influencer marketing, Moët & Chandon is making blogger dollars work harder
Jan 10, 2019
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Adweek
Cambridge Analytica Owner Pleads Guilty to Violating U.K. Data Laws
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The Drum
Subway hunts new CMO as Joe Tripodi retires after three years
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Bloomberg
PayPal Quietly Took Over the Checkout Button
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CIO Dive
Report: GDPR regulators digging into data brokers
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Ad Age
NPR's CMO on the broadcaster's front row seat at the voice revolution
Jan 09, 2019
Jan 08, 2019
Jan 07, 2019
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CIO Dive
Marriott's data breach hits fewer records than predicted, but brand is bruised
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Adweek
Nielsen Adds Mobile and OTT Measurement to Its Total Ad Ratings Amid Standoff With CBS
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Digiday
The programmatic marketer’s 2019 checklist
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The Atlantic
How to Lose Tens of Thousands of Dollars on Amazon
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Recode
Apple is going to sell its Apple TV service on Samsung TVs, because Apple wants to be a service company
Jan 04, 2019
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The Wall Street Journal
Meal Subscription Service Freshly Hires Its New CMO From Spotify
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The New York Times
Is This the End of the Age of Apple?
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Digiday
Reddit plans to be a more proactive marketer in 2019
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MediaPost
Hackers Take Over Google Chromecasts To Promote YouTube Channel
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