What We're Reading: Page 259
Industry reads hand-picked by our editors
Mar 13, 2018
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Adweek
Why consumers are increasingly willing to trade privacy for convenience
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Retail Dive
94% of retail execs expect as many — or more — bankruptcies in 2018
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Mobile Marketer
'Westworld' drums up interest at SXSW with mobile game, live recreation
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Food Dive
Food startups face risks in avoiding brick-and-mortar presence
Mar 12, 2018
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Mobile Marketer
Why Hershey is testing a VR shopping app with digital convenience retailer goPuff
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Retail Dive
Sephora lines up largest accelerator yet
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AdAge
Marketer leaves Unilever amid sexual harassment probe
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The New York Times
YouTube, the great radicalizer
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Food Dive
Kellogg, PepsiCo's Frito Lay sued over 'naturally flavored' claims
Mar 09, 2018
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Retail Dive
Nordstrom snaps up tech startups to fuel mobile shopping
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The New York Times
Ad agencies' reckoning on sexual harassment comes on Instagram, anonymously
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CNN
Barack Obama in talks with Netflix for 'production' deal
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Adweek
Hyundai agency Innocean and CCO Eric Springer sued for sexual harassment, discrimination and retaliation
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Food Dive
Coca-Cola to introduce its first-ever alcoholic drink
Mar 08, 2018
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AdAge
Marketers tie into International Women's Day
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Mobile Marketer
Will the iPhone X mark the spot where mobile marketing changes?
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CNBC
Snap is laying off about 100 engineers
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The Wall Street Journal
Ad-tech firms blacklist Newsweek sites, alleging website-traffic manipulation
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Retail Dive
Betabrand uses 3D tech to take designs to fruition in 5 days
Mar 07, 2018
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Retail Dive
At Target, it's the year of 'acceleration'
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AdAge
Ex-McDonald's CMO Deborah Wahl takes marketing helm at Cadillac
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Mobile Marketer
Barneys's spring campaign launches with in-store VR experience
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Digiday
The New York Times has folded its programmatic sales team into its larger ad sales org
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CIO Dive
Sprint's digital transformation: When at first you don't succeed, try data
Mar 06, 2018
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The Verge
Washington state has passed laws protecting net neutrality
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Bloomberg Technology
Amazon targets PayPal strategy in forging bank partnerships
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Axios
The death of the internet cookie
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Retail Dive
Nordstrom rejects family offer as 'inadequate'
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Mobile Marketer
Power Rangers kicks off 25th anniversary push with browser-based AR ads
Mar 05, 2018
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Mobile Marketer
L2: Olay boosts engagement 20% with influencer skincare challenge
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Retail Dive
Target pairs up with Hunter, opens accelerator applications
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Digiday
Facebook's branded content program loses its luster
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Food Dive
Walmart introduces prepared foods and meal kits to stores
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AdAge
Twitter's first Oscars ad is its latest nod to #TimesUp, #MeToo
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