What We're Reading: Page 265
Industry reads hand-picked by our editors
Jan 11, 2018
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Mobile Marketer
Lyft brews up craft beer with ride discounts on each can
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Food Dive
Study: Consumers prefer print to digital when it comes to ad circulars
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The Wall Street Journal
How many people did that story reach? It depends who's counting.
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MediaPost Communications
IAB Lab releases 'OpenDirect' update, supports negotiations
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Retail Dive
Under Armour debuts connected running shoes
Jan 10, 2018
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The Daily Beast
This is the data Snapchat doesn't want you to see
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CIO Dive
Microsoft's patches for Meltdown and Spectre on pause after becoming 'unbootable'
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AdAge
Tide's brand safety problem is back as pods memes surge
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Retail Dive
Google lines up an army of assistant-enabled products
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MediaPost Communications
YouTube 'looking at further consequences' for Logan Paul in wake of controversial video
Jan 09, 2018
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Retail Dive
Walmart could scoop up one of these 11 startups
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Adweek
What needs to come first for VR to take off, mass hardware adoption or compelling content?
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CIO Dive
Silicon Valley, New York among those ready to lobby against net neutrality repeal
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Campaign
H&M apologises and removes 'racist' sweatshirt from stores
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The Wall Street Journal
Endeavor agrees to acquire 160over90 for about $200 Million
Jan 08, 2018
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Retail Dive
Amazon unveils Alexa development kit for mobile accessories
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AdAge
McDonald's CMO bullish on tiered value menu amid competition
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The Wall Street Journal
ESPN's new pitch to advertisers: 'We reach women'
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Digiday
How Volkswagen is using artificial intelligence for ad buying decisions
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Food Dive
As e-commerce grows, fulfillment centers may be out of reach for some retailers
Jan 05, 2018
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CIO Dive
Microsoft, Google among companies having a 'Meltdown' following widespread bug
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Recode
Mark Zuckerberg's personal challenge this year is to fix Facebook
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Retail Dive
Amazon cooks up Alexa-enabled microwave plan
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Mobile Marketer
Uber sued by Fetch Media over ad fraud dispute
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Food Dive
Survey: Packaging, labeling determine whether a shopper buys a product
Jan 04, 2018
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Retail Dive
Could Amazon really acquire Target?
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AdAge
Best Christmas in decade will still leave some retailers behind
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Mobile Marketer
Report: Amazon in talks to sell Alexa audio ads with Clorox, P&G, others
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Reuters
Alphabet's Google explores sale of restaurant reviewer Zagat: sources
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Food Dive
A hammer with a banana? Kroger may partner with hardware chain Ace.
Jan 03, 2018
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Retail Dive
Why beauty will continue to rule retail in 2018
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AdAge
Brands beware: Logan Paul (or someone like him) can cause real damage
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Adweek
The ANA acquires a word-of-mouth marketing association to help members excel in 2018
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Gizmodo
Hooters investor whispers 'blockchain' and its parent company's stock soars 50 percent
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