What We're Reading: Page 271
Industry reads hand-picked by our editors
Feb 06, 2018
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Mobile Marketer
Mercedes-Benz's mobile Super Bowl contest never got out of the garage
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Retail Dive
Macy's plans pop-ups to amplify discovery
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The Drum
PepsiCo confirms 'Lady Doritos' are just Doritos
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The Wall Street Journal
Apple HomePod review: super sound, but not super smart
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Food Dive
Whole Foods runs for loyalty roses with second Prime promotion
Feb 05, 2018
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CIO Dive
Media and retail falling behind in GDPR compliance, Forrester says
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MediaPost Communications
Publicis' Tobaccowala: Advertising Will Decline 30% In Next 5 Years
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Retail Dive
EBay, Mashable launch shoppable content
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The Wall Street Journal
Bud Light bets on 'dilly dilly' to stem sliding sales
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The Drum
Unilever marketer Gail Tifford joins Weight Watchers as brand chief
Feb 02, 2018
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The Wall Street Journal
Amazon's quarterly profit tops $1 billion for first time
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The New York Times
Tackling the internet's central villain: the advertising business
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Mobile Marketer
Apple posts strong Q1 revenues, but iPhone sales disappoint
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Retail Dive
Whole Foods' inventory system reportedly crushing employee morale
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Food Dive
Survey: Consumer spending on Super Bowl food, beverages expected to be up 8.5%
Feb 01, 2018
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Wired
Inside Amazon's artificial intelligence flywheel
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Mobile Marketer
Uber tests bike sharing in San Francisco
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Retail Dive
Amazon sends a message with Alexa SMS feature
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Food Dive
Oreo cookie maker Mondelez sees sales slip in North America but surge elsewhere
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Variety
Pandora laying off 5% of its employees
Jan 31, 2018
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Retail Dive
Macy's exits Plenti loyalty program
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Mobile Marketer
Amex buys AI travel assistant Mezi to bolster messaging
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Digiday
After harassment allegations against Carrot Creative's CEO, Vice will merge Carrot with Vice in-house agency Virtue
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Adweek
Droga5 has placed CCO Ted Royer on leave and hired a firm to investigate him
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CIO Dive
Report: Slack strengthens grip on the enterprise with Target, BBC
Jan 30, 2018
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The Wall Street Journal
Amazon, Berkshire Hathaway, JPMorgan join forces to pare health-care costs
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Retail Dive
Zara launches pop-up dedicated to digital sales
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CIO Dive
Blockchain investment will more than double in 2018
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The Drum
Mashable and eBay team up for launch of shoppable images pilot
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Food Dive
E-commerce food packaging comes of age as more shoppers go online
Jan 29, 2018
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The New York Times
The follower factory
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Food Dive
Dr Pepper Snapple merging with Keurig Green Mountain
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Digiday
What a $5.2 million Super Bowl ad can buy in digital media
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Retail Dive
Apple woos retailers with Business Chat, ARkit upgrades
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Variety
E-sports deal puts EA's 'Madden NFL' on ESPN, Disney XD
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