What We're Reading: Page
Industry reads hand-picked by our editors
Oct 19, 2018
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The Wall Street Journal
Facebook Turns to U.K. Politician to Help Repair Its Image
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CBS News
Kleenex rebrands "mansize" tissues after complaints of sexism
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CIO Dive
Nike CIO departs to join pharma giant Merck
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MediaPost
Publicis Groupe's Sadoun On 'Accelerating Our Game Changers'
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Digiday
Media buyers (again) shrug off Facebook’s latest video metrics screwup
Oct 18, 2018
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CNBC
Major Facebook investors want Mark Zuckerberg out as chairman
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Campaign US
DDB's Wendy Clark exits Time's Up Advertising amid conflict
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The Wall Street Journal
Publicis Plans to Sell Part of Health-Care Unit Amid Madison Avenue Shake-Up
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MediaPost Communications
Papa John's Taps Havas Media As Its New Media AOR
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Retail Dive
Denny's taps CRM platform Punchh to boost customer engagement
Oct 17, 2018
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Mobile Marketer
Facebook Portal data could be used for ad targeting
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MediaPost Communications
W+K, 72andSunny, GSP Battle For NFL Business
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The Wall Street Journal
Omnicom Gets a Boost from Increase in Client Spending
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Retail Dive
Macy's expanding VR furniture shopping to 90 stores by January
Oct 16, 2018
Oct 15, 2018
Oct 12, 2018
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AdAge
Lego, Coke and other big brands are turning to crowdfunding for R&D
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The Drum
Reebok is building an in-house influencer team
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The Wall Street Journal
The Guardian and Ad-Tech Vendor Rubicon Project Settle Legal Dispute
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Restaurant Dive
McDonald's franchisees may form a private association
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MediaPost Communications
Dentsu Aegis Network On A Roll With Another Big Account Win: United Airlines
Oct 11, 2018
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Retail Dive
Up, up and Away: Inside the rise of a direct-to-consumer darling
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The Drum
Burger King CMO Fernando Machado on why bespoke agency models don't work
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Restaurant Dive
Will activist investor's $900M stake fix Starbucks' lackluster sales?
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Adweek
4A's Restructures Events to Focus on 'Tangible Actions,' Cancels 2019 Spring Conference
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Mobile Marketer
Snapchat debuts 12 original shows with AR 'portals'
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