What We're Reading: Page 272
Industry reads hand-picked by our editors
Aug 08, 2017
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The New York Times
The potential and peril of giving a brand a human face
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Retail Dive
Alibaba, Marriott teaming up to court travelers
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Quartz
Multilevel-marketing companies like LuLaRoe are forcing people into debt and psychological crisis
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Mobile Marketer
YouTube cues up in-app video sharing and chat features
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AdAge
Google fires author of divisive memo on gender differences
Aug 07, 2017
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Mobile Marketer
Will Spark ignite Amazon as a social media leader? Just maybe
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Food Dive
How the Whole Foods and Amazon deal could affect brands
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Bloomberg
Why the hatchet men of 3G spent $10 Million on a better Oscar Mayer wiener
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Adweek
Here's what you need to know about voice AI, the next frontier of brand marketing
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TechCrunch
Markets are strong, but big startup M&A deals just aren't happening
Aug 04, 2017
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The Wall Street Journal
GroupM North America CEO Brian Lesser to depart for AT&T role
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Business Insider
Insiders say Google was interested in buying Snap for at least $30 billion last year
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Retail Dive
Why back-to-school shopping matters more than ever in 2017
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Mobile Marketer
Kylie Jenner to host Snapchat show
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Food Dive
Amazon poised to pressure CPG brands to further lower their prices
Aug 03, 2017
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Mobile Marketer
Facebook offers tips for converting TV ads to mobile
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Adweek
IAB Tech Lab names former SVP of data and ad effectiveness as its new general manager
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Digiday
How Moat mastered the art of the ad tech pivot
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Bloomberg
From Disney to Nexstar, media shares fall on TV advertising concern
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Food Dive
Aldi aligns with Nielsen to gain more shopper and advertising data
Aug 02, 2017
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Mobile Marketer
Apple is bullish on strength in iPhone, iPad and App Store
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Retail Dive
Costco founder dies at 74
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Business Insider
The cult of Evan: What life is like inside Snap right now
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CNBC
Wearables are not dead, investors say, but need more focus to become a 'must have'
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AdAge
SEC asks Twitter why it doesn't disclose daily user number
Aug 01, 2017
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Mobile Marketer
Pinterest prioritizes mobile with upgraded search and Lens
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TechCrunch
Spotify preps to go public with 60M subscribers, outpacing Apple
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Campaign
On 100th anniversary, Grey Group appoints Michael Houston worldwide CEO
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CIO Dive
Adobe adds AI for customer personalization as industry improves intelligent engagement
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Adweek
Publicis New York hires its first chief experience officer to merge technology with creativity
Jul 31, 2017
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Bloomberg
Snap shares tumble after insiders get first opportunity to sell
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The Wall Street Journal
Discovery Communications agrees to buy Scripps Networks
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Mobile Marketer
Twitter tests $99 monthly tweet promotions
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AdAge
Failure to build brands is hurting the economy, GroupM's Irwin Gotlieb says
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Retail Dive
Walmart reportedly slashes dozens of corporate jobs
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