What We're Reading: Page 295
Industry reads hand-picked by our editors
Feb 28, 2017
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Adweek
Marketers everywhere are rethinking Middle America post-Trump. Inside one effort to help them
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The Wall Street Journal
Snap brings camera into focus as social messaging tool
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Campaign
Twitter says First View ad placement increases recall by 141%
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AdAge
Oscars oops could spell lasting brand damage for PricewaterhouseCoopers
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Marketing Land
Amazon: Virtual assistants and AI robots have free speech rights, too
Feb 27, 2017
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Adweek
Did Wal-Mart’s high-concept short films on the Oscars work?
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AdAge
Cadillac takes on 'divided nation' in Oscars ad
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CIO Dive
Report: AWS wants to release its own enterprise productivity suite
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Social Media Today
Snapchat Lens games could be a new marketing option
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The Wall Street Journal
Advertising on streaming TV devices is about to get more targeted
Feb 24, 2017
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Variety
2017 Oscars free streaming backstage show to hit Facebook, ABC digital, Comcast
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Backchannel
Inside Facebook's AI machine
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AdAge
Was Methbot's financial impact grossly exaggerated?
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Marketing Land
Facebook, Google the global app-install leaders, but Twitter wins for retention
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The New York Times
Google self-driving car unit accuses Uber of using stolen technology
Feb 23, 2017
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BuzzFeed
Facebook is trying to smooth over relationships with the media
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TechCrunch
Singtel’s digital ad division Amobee acquires Turn for $310M
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Retail Dive
How retailers can survive social media controversy in the age of Trump
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Food Dive
Costco, BJ's, Sam's Club: Why millennials love clubbing
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Ad Age
Why data targeting was a natural fit for cotton marketers
Feb 22, 2017
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Retail Dive
Why most shoppers still choose brick-and-mortar stores over e-commerce
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AdAge
How ad tech just might save TV
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Adweek
Why Facebook and Snapchat are spinning off mobile incubators
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The Wall Street Journal
Rubicon Project president Greg Raifman to depart company
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Sensor Tower
US iPhone users spent an average of $40 on apps in 2016
Feb 21, 2017
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The Wall Street Journal
Verizon, a century-old company, sets its sights on millennials
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Marketing Land
Facebook Jobs makes having a Page that much more valuable for SMBs
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Adweek
Pokemon Go is still going, with new content and big brand partnerships
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Digiday
'Brand crises on steroids': Why Uber is the Trump of brands
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TechCrunch
The implications of the end of net neutrality
Feb 17, 2017
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The New York Times
YouTube’s monster: PewDiePie and his populist revolt
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TechCrunch
What Zuck’s letter didn’t say
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Retail Dive
Ralph Lauren taps its first CMO
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Marketing Land
Why marketers' approaches to sales shoppers must change
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MediaPost
Potential security threats found in 178 million connected devices
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