What We're Reading: Page 301
Industry reads hand-picked by our editors
Aug 28, 2017
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Retail Dive
Is Nordstrom the next acquisition target for Walmart or Amazon?
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MediaPost Communications
Kargo fights gender discrimination suit
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Digiday
How big sporting events become magnets for ad fraud
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Campaign
Publicis Groupe appoints CSR champion at the highest level to spearhead change
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AdAge
CBS to buy Australian network as test ground for streaming
Aug 25, 2017
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Food Dive
Amazon-Whole Foods deal closes Monday, bringing lower prices and Prime-based loyalty program
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Adweek
Shorter ads are taking over digital, right? Not so fast, says Pandora
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The Drum
Nestle's global marketer quits for publisher Konbini: 'The advertising model is broken'
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CIO Dive
Marketo to move marketing automation infrastructure to Google Cloud
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MediaPost Communications
Steeper declines in TV ads expected for 2017
Aug 24, 2017
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The Drum
Airbnb CMO Mildenhall doesn't think the consultancies have what it takes to keep creative talent
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Retail Dive
How Target is using small-format stores to score with younger shoppers
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AdAge
Macy's taps BBDO New York as part of new marketing strategy
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Food Dive
FTC clears Amazon's acquisition of Whole Foods
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Digiday
'A grandiose idea': Inside TrustX's grind to gain adoption
Aug 23, 2017
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Retail Dive
Walmart and Google partner to challenge Amazon's Alexa
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Adweek
Remember Mediapalooza? This fall will bring another wave of media reviews with no end in sight
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Recode
Facebook didn't win NFL streaming rights, but it will still stream 15 college football games this fall
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Food Dive
Walmart and Kroger join with suppliers for blockchain initiative
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The Wall Street Journal
Providence acquires majority stake in DoubleVerify
Aug 22, 2017
Aug 21, 2017
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Mobile Marketer
A marketer's guide to using 360-degree photos and video on social
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Retail Dive
CPG retailers are at a crossroads as a new threat rises
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Bloomberg
Target ends relationship with troubled startup Hampton Creek
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ZDNet
Adblock Plus wins again: New court ruling backs ad blocker against media firms
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The Wall Street Journal
MEC hires Starcom's Amanda Richman as US CEO
Aug 18, 2017
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Mobile Marketer
Hanes pioneers choose-your-own-adventure Canvas Ad on Facebook
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AdAge
Reddit introduces video ads that play automatically
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Harvard Business Review
How Gatorade invented new products by revisiting old ones
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Marketing Land
Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
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Food Dive
Creative marketing helps stores boost the bottom line for organics