What We're Reading: Page 302
Industry reads hand-picked by our editors
Nov 23, 2016
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Adweek
Why the Macy's Thanksgiving Day Parade is a 'dream' for brands
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Retail Dive
6 shopping trends that will dominate Black Friday 2016
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Digiday
'It was a fad': Many once-hot viral publishers have cooled off
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Bloomberg
Major advertising technology company bars Breitbart News for hate speech
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The Wall Street Journal
Forbes takes a page from Snapchat
Nov 22, 2016
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AdAge
Coke brings back its polar bears for the holidays
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Bloomberg
Google’s online travel adventure upsets its biggest advertisers
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AdAge
Snapchat's New York Spectacles pop-up causes a scene for tech fans and power users
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Adweek
NBCUniversal will take a bigger role in BuzzFeed's ad sales after investing another $200 Million
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TechCrunch
Google acquires Qwiklabs to teach developers cloud skills
Nov 21, 2016
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The Wall Street Journal
Advertisers search for middle America
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WIRED
Google opens Montreal AI lab to snag scarce global talent
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Adweek
How Disney maintains a strong relationship with its millennial audience
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Social Media Today
What B2B marketers can learn from their B2C friends
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AdAge
The ANA's call to arms: Will marketers answer?
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Digiday
Google is beating Facebook in the fake news PR war
Nov 18, 2016
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The Wall Street Journal
Facebook fends off crises with confidence
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Digiday
Why Mic is going all-in on Instagram with a 10-person team
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Engadget
Google Play Newsstand now shows stories based on your interests
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Venture Beat
Snap’s youthful founders show no fear in race to IPO
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Variety
Warner Bros. acquires full control of Machinima
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The Wall Street Journal
Amazon gearing up for global launch of streaming video service
Nov 17, 2016
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WSJ
Donald Trump vs. AT&T: A signal test of how business will fare in new Washington
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Bloomberg
Apple to cut fees video services will pay for App Store, say sources
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The Next Web
Twitter rolls out Snapchat-like QR codes for some users
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Mic
Poignant Ben & Jerry’s ad spreads message of hope and unity in a sour world
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Forbes
Carmakers plot a future without Google and Apple
Nov 16, 2016
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Digiday
Fake-news furor won't cost Facebook ad dollars
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WSJ
AMC networks invests in Funny or Die
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AdAge
Why Nate Silver's problems are advertisers' problems
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Adweek
Subscription service marketing trends you'll see at Thanksgiving this year
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Digiday
Tastemade's getting 20 million monthly views (but no revenue) from its Instagram Stories
Nov 15, 2016
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Bloomberg
Apple considers wearables expansion with digital glasses
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The New York Times
After election surprise, marketers rethink how to study consumers
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Variety
Twitter adds new ways to block, report abusive and racist trolls
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Adweek
Univision now has its own in-house experiential marketing arm
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Digiday
McDonald's is using a new McRib Locator app to inform future marketing