What We're Reading: Page 303
Industry reads hand-picked by our editors
Jul 27, 2017
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Mobile Marketer
Twitter's Q2 ad revenue drops 8% as US users fly away
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Food Dive
Kid consumers: How food and beverage companies handle marketing to children
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New York Times
Jeff Bezos becomes world’s richest person, surpassing Bill Gates
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Food Dive
Coca-Cola beats expectations as new CEO moves away from soda
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Digiday
World's biggest football clubs rethink Facebook Live
Jul 26, 2017
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Retail Dive
All signs point to the end for video retailer Joyus
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The Wall Street Journal
You want snark with those fries? No one is safe from Wendy's tweets
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Mobile Marketer
Lyft's 'Taco Mode' brings riders to nearby Taco Bell
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Bloomberg
Blue Apron shakes up executives less than a month after IPO
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Variety
Why 'social listening' is essential for L’Oreal's innovation
Jul 25, 2017
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Mobile Marketer
Study: Mercedes-Benz earns top spot for social media brand engagements
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Bloomberg
Bleacher Report hires marketing chief in bid to take on Facebook
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Retail Dive
Modiface eye-tracking tech increases Smashbox conversions by 27%
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Campaign
Wunderman's Read: 'We are different from Accenture. We're creative'
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The Drum
Cannes Lions revenue up despite agency exodus as tech and media fills the gap
Jul 24, 2017
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Mobile Marketer
Augmented reality games are protected free speech, court rules
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Adweek
Why the US ad industry will never regulate gender stereotypes
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Retail Dive
Sephora debuts small format concept store in Boston
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Computer World
Why 'experiental' marketing will be a massive IT challenge
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Food Dive
National brands may lose out as private label products grow
Jul 21, 2017
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Retail Dive
Amazon acquires comparison search firm Graphiq with Alexa in mind
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Adweek
Despite a stronger than anticipated upfront, TV ad revenue was flat in the second quarter
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TechCrunch
YouTube TV triples its footprint with launches in 10 more U.S. markets
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Digiday
The reverse Vice: Why agencies are becoming media companies
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AdAge
Marcel is just a baby compared to JWT's Pangaea
Jul 20, 2017
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Mobile Marketer
Snapchat adds video features, puts Spectacles on Amazon
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Digiday
'We're building an end-to-end solution': Bloomberg wants in on the agency business
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Food Dive
Blue Apron under investigation after disastrous IPO
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Variety
Pandora's artist marketing platform hits 1 billion impressions
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Retail Dive
Report: Walmart developing facial-recognition tech
Jul 19, 2017
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Mobile Marketer
Amazon's in-app Spark feature provides shoppable social newsfeed
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TechCrunch
Facebook may begin testing a paywall for selected media stories as soon as October
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AdAge
Hashtags' boom in TV commercials is over
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Campaign
Sorrell is wrong about consultancies. Culture is key to what we do
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MediaPost Communications
Facebook can't shake lawsuit over inflated metrics
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